5 Essential Steps for Planning Your Fundraising Event

Planning a large-scale event can be daunting, especially for the inexperienced.

But fundraising events are extremely important for a nonprofit’s success. Besides serving as a major source of revenue, fundraising events give you an opportunity to engage directly with your donors and form long-lasting relationships.

Events are a great way to maintain member engagement, which is crucial to ensuring your cause receives gifts well into the future. Here are the five most important steps to planning a great event:

  1. Outline your goals.
  2. Build a team.
  3. Look for sponsors.
  4. Create an agenda and reserve a space.
  5. Advertise your event.

While you’re still in the planning stage, take a look at these 5 essential steps to make sure your event goes off without a hitch.

Bonus! If your event needs to go virtual, check out this Guide to Virtual Fundraising by OneCause for some helpful tips!

1. Outline your goals.

Before you can start planning, you should probably know what you are planning.

It may seem silly, but many inexperienced event planners have suffered due to a lack of clearly defined goals for their event. If all you know about your event is that you want it to be a magical night under the stars, consider sitting down and making a short list of simple, actionable goals.

The specific details will depend on what type of event you are planning, but using a few of these essential examples will make a good foundation:

  • Budget. You may think of a budget as more of a restriction than a goal, but staying under budget is one of the most important signs of a successful event (especially for your donors). After all, what’s the point of a fundraiser if you spend everything you earned on the event itself? Compare your ideal event against a realistic budget to arrive at the perfect solution. Effective budgets account for both expenses and income. For more help walking you through building a budget, check out this guide from CharityHowTo.
  • Size. Do you want your event to be small and intimate or large and boisterous? Having a set size in mind will come in handy later when picking a venue and making catering decisions. Of course, always plan for more people than you actually expect—the last thing you want is to run out of food or space!
  • Objective. What do you want to get out of your event? You may have a specific fundraising goal, or maybe you’re hoping to welcome new members to your organization’s membership program. This should be one of the first decisions you make, as it will influence many of your event planning decisions going forward.

Whatever your goals, laying them out is the first step to planning a great event. You have to know what you want to achieve before you can plan how you’ll achieve it!

2. Build a team.

The perfect event needs the perfect team to handle any issues that come up while planning or during the event itself.

This is especially true for mid- to large-sized events.

Once you’ve made a list of goals for the event, you should be able to delegate responsibilities to a few trusted helpers who can handle the minutiae while you take care of the big stuff. After all, you still have to take care of the day-to-day operations of your nonprofit!

Your team can serve as an extra set of eyes when you are stuck on a decision or an extra set of hands when the many small (but important) tasks are mounting. You’ll also need them to help handle the key day-of logistics like donations, parking, and emergency preparedness once the big day rolls around.

Depending on the size of your event, you may simply recruit your two best employees, or, if you are preparing a large event, you may need a team of 10 people or more. In either case, make sure that you clearly define each team member’s role so that nothing falls by the wayside. You should also set up an efficient means of communication for the team so that everybody stays on the same page.

To avoid any logistical hiccups, find a software solution that will allow your team to handle registration, ticketing, donations, and sales with ease. A system that integrates these features with your nonprofit’s membership management will ensure that you keep track of all this important information. Check out this list of Eventbrite alternatives from Double the Donation for some options.

3. Look for sponsors.

Most nonprofits require sponsors to help host great events without dipping too much into their gift revenue.

There are lots of costs involved with organizing a fundraiser, and you may not see some of them coming. Getting a local business to hop on board as a sponsor is a great way to offset the cost, get some free advertising, engage with your community, and cultivate some potentially long-lasting relationships.

But how can you find the right businesses to sponsor your event? Here are a few ideas:

  • Take advantage of your network. If there are any businesses you’ve worked with in the past, or if you know anyone with ties to local businesses, ask if they have any interest in sponsoring your event. It doesn’t have to be too formal at this point—you’re just asking, and they won’t sponsor your event unless they really want to.
  • Look around. Find out what businesses have sponsored similar events in the past, and explain to them how your cause aligns with their values. Make sure to detail how crucial their help would be to supporting your mission.
  • Think about media sponsorships. A media sponsorship can really kill two birds with one stone by helping you fund your event and get the word out to the public. Think about local publications, radio, and television. Even if they only offer free advertisement, that’s money saved for the rest of your event!

Once you’ve identified a few candidates, all you have to do is send them a letter outlining a few options for different levels of sponsorship and explaining the potential opportunities and benefits for their business.

Once again, you will hopefully be able to sustain this relationship and work together on a future event or project. So after the event, make sure to thank them for their help and tell them specifically how their sponsorship led to a successful fundraiser.

4. Create an agenda and reserve a space.

Now that you’ve secured some sponsorships, you can start planning the details of your event.

The first step is to create an agenda or itinerary outlining the event’s essential details—date, time, attire, parking, and all the other important facts that your guests need to know. This will be helpful for both you and your guests, letting you keep the event running smoothly and while serving as a reference for them.

If you don’t know where to start, try thinking about the kind of mood that you want to set for your event. Do you want a serious space to talk frankly about your cause, or would you prefer a lighthearted affair with an air of celebration? Don’t be afraid to think outside of the box—consider making your event more unique by planning an aquarium or museum event that will really get guests excited.

Set new events apart from those of year’s past by implementing new features like a special guest or honoree. Select someone who is esteemed in the community or your industry who is also sure to bring in donors and big donations to your event.

But it’s not just about features and decorations. Location is also extremely important for racking up those RSVPs. Make sure to consider parking, mass transit, and valet service as well. You should also be sure to choose a location whose staff is accommodating and willing to work with you to make your event special.

The research and booking process can take time, so make sure to start well in advance. This is another area where a good software solution can make a difficult task relatively painless.

5. Advertise your event.

Everything’s set up and now all you need are the guests.

You’ve put so much into planning, so you should use every resource available to make sure you get the attendance you want for your event.

We already talked about the possibility of a media sponsorship, but chances are you will need some additional advertisement to make sure your message is heard. There are lots of possible avenues, but you should make sure to hit these essentials:

  • Social media. Most people use their social media accounts to respond to invites and manage their event calendars. Make sure to include social media in your event’s marketing strategy so people can respond in a way that is convenient for them.
  • Email lists. As a nonprofit, you likely already have an email marketing strategy devoted to general donations and fundraising campaigns. Make sure to invite your most valued donors while conveying that their attendance will be greatly appreciated. Write an invitation email that is unique so your donors know a special event is coming up.
  • Word of mouth. When the RSVPs start rolling in, ask a few of your most loyal supporters to invite their own friends and family. Look for donors who might be connected with wealthy prospects and see if you can bring in a few new supporters.

You want your event to have the right mix of top donors, devoted members, and interested newcomers who may apply for membership. By advertising in diverse ways, you can make sure to reach all your target demographics.

For a growing nonprofit, fundraising events can make all the difference.

But don’t stress! As long as you get started well in advance and go through each of the steps above, your event will come together and you will be ready to get some valuable face time with your valued donors.

Author Bio

Adam Weinger is the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Connect with Adam via email or on LinkedIn.

How to Generate Profit from Your Email Newsletter

“Out with the old, in with the new.”

I’m sure you’ve heard this phrase before as something that means replacing something old and clunky, like a ‘90s-era personal computer, with something new and shiny, like a sleek MacBook Pro.

But new doesn’t always mean better. Case in point: Email.

Email was one of the first forms of online communication – it existed way before blogs, social media, and other tools that are used by today’s marketers. But for many businesses, email marketing is still the most effective method of growing a brand that sticks.

According to HubSpot Research, email newsletters rank 2nd as the format most preferred by global audiences when receiving content from brands they like. It even outranked social media posts and blog articles by a pretty significant margin.

And if you think this only goes for B2B businesses, think again. Even teenagers who probably don’t miss a day without social media content, consider email a “fact of everyday life”.

But while they’re a great way to build your brand and nurture your relationship with your target audience, email newsletters are often underrated as a profit-generating tool.

Even though the ROI of email marketing may not be as clear-cut like other marketing platforms, the statistics above should be enough reason why you should consider optimizing your newsletters to maximize revenue.

Here are a few examples on how you can generate profit from your email newsletter:


There’s a reason so many marketers don’t even attempt to sell anything in their newsletters. Unlike social media, email is personal space. Sending newsletters to the wrong person at the wrong time may lead to the wrong conclusion and the loss of a potential customer.

Here’s the thing: you don’t necessarily sell anything when giving value in your newsletter, but you’re already making money indirectly from the results of your email marketing campaign. For instance, there’s no direct and immediate profit from each person who opens the email (you’re not sure whether they’ll be a customer or not).

But Paul Jarvis emphasizes that in order for you to make money from your mailing list, you need to have people that click on your links, and the way to do that is by building TRUST and providing value on a regular basis.

Once you build this trust with your target audience, then you will have earned their “permission” to offer them products and services that they might like. It will feel natural, not spammy.

Here are some ways you can make money from your email newsletter indirectly:

Promote your own brand

Receiving a sales email from a company without a solid brand doesn’t compel you to do anything. Imagine meeting a random stranger on the road who asks you to buy his homemade meals, which may be tasty, but do you really wanna take your chance?

That’s why using your email newsletter as a way to build awareness of your brand should be one of your priorities. It’s a long-term strategy that allows you to capitalize your brand later on.

Promoting your brand doesn’t have to mean promoting one of your products (which would make you money directly). Instead you can tell your brand’s story, or give potential customers a taste of what they can expect from you.

Who would you rather buy your meals from, the random stranger or Snap Kitchen? Source

Increase website traffic

If you’re just starting to build your brand, one of the best ways you can provide value to your audience is to create content that they will find useful, something that they can reference in the future and even share with their friends.

For example, a business that manufactures eco-friendly consumer products can create a resource post or “ultimate guide” for switching to a zero-waste lifestyle, then promote it through their email newsletter.

Here’s another example by survey software Typeform:


Retarget customers

It might be the case that your customers are almost ready to make a purchase, but they decided to hold off. You can capitalize on this by customizing your newsletter to include a link to their abandoned cart which they can order right away.

This can be an indirect way to make money because: they can either click on the link and place the order, or they can scroll down to view the rest of your newsletter, which contains your content (value).

In this example, shopping app Dote uses a bit of wordplay
to “guilt” the reader into buying their shirt. Source

To make retargeting a part of an effective strategy, you’ll need to invest in a powerful email marketing software that allows you to set triggers, i.e., when a customer abandons a cart, and then send a personalized email to increase your chances of netting a sale.


Once you’ve established a connection and gained the trust of your readers, you’re ready to shift gears and apply more direct tactics to generating profit. Or what social media expert Gary Vaynerchuk calls the “right hook”–which is content that aims to sell.

Of course, you can only do this after giving a lot of “jab, jab, jab”, which is Gary’s metaphor for value that engages your audience. When you think you’ve already landed a few “jabs”, here are some ways you can use your email newsletter to directly generate profit:

Sell ad placements

When you have already cultivated a large volume of email subscribers you can start selling ad placements on your email newsletter.

Be cautious, though, as the success of this tactic relies heavily on the format of the ad. If it’s placed in your newsletter in a way that distracts* the user experience, then it makes your emails less effective as a means of engaging your audience.

One way to make ad placements more effective is to only pick brands that are relevant to your own. This way your emails stay on topic, and makes for more natural reading.

Offer a paid subscription

If you’re knowledgeable in your niche, you can capitalize on your expertise by offering paid subscriptions for your premium content.

This is an effective method if you’re already churning out free content that your audiences have come to associate with quality. You have a track record for producing great content, thus making your readers more likely to pay for even better stuff.

Death to Stock Photo promotes their paid membership
through a simple GIF and text call-to-action. Source

Include sponsored content

The Internet is a huge place, and there’s a good chance another business has a target market that overlaps with yours. In those cases, offering to include sponsored content is a great way to earn some dough, while also bringing added value to your audience. Win-win!

Of course, just like with ad placements, you have to make sure that the content you’re adding will be of interest to your audience. The more it blends naturally to your newsletter, the more likely it is that your readers will find it interesting.

Morning Brew, a newsletter that condenses the latest global news for investors into fun-sized bites, regularly includes sponsored content in their emails.

In the example below you’ll see that it’s clearly labelled as such, but it feels like a natural part of the newsletter as it is written with the same humor and personality as the rest of the email.

Example of a sponsored content from Morning Brew. Source

Promote affiliate links

If you have an active email list but don’t have your own product to promote (yet), you can still earn a few bucks by promoting affiliate products and services–just make sure to keep it relevant to your brand or niche for the sake of your target audience.


Email might be old, but it’s clear that newsletters continue to be a consistent choice for businesses who want to generate profit for their businesses.

Keep in mind that each of these tactics have different effectiveness rates depending on your niche, so try implementing 1-3 methods at first to see what works for your brand.

Author Bio

Kimberly Maceda is a Content Writer for ActiveTrail. ActiveTrail is a leading provider of professional-grade email marketing and automation software for growing businesses. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation.

12 Tips to Double Your Event Attendance

Planning an event is no easy task; even a well-planned event may fail to attract enough of an audience. Imagine an event where every logistical detail is perfect, but the event-space is half empty and your speaker is echoing around an unenthusiastic group of people. That’s the last thing you want to see as an event manager.

You don’t want an event with unsold tickets and empty chairs. A perfect venue with great guest speakers might not be enough to skyrocket your ticket sales.

In this article, we’re going to present some practical tips to boost your event attendance. You should:

  1. Choose a well-known and convenient location
  2. Pick the right event date
  3. Simplify the event ticketing process
  4. Offer early-bird incentives
  5. Create an event schedule
  6. Encourage committed attendees to promote your event
  7. Remind registered attendees to join your event
  8. Use great photos and visuals to promote your event
  9. Encourage interaction with your event on social media
  10. Do street marketing to promote your event
  11. Create different ticket tiers for your event attendees
  12. Follow up and thank your attendees after the event 

Planning events can be really difficult. But, with these tips on hand your team is sure to pull it off.

Let’s dive into our first event planning strategy!

1. Choose a well-known and convenient location

The event venue should be easily accessible via public transportation. If it’s too far away or too expensive, you’ll lose attendees.

Here are three things to ensure while selecting an event venue:

  • It has all the necessary facilities and capacity to accommodate the attendees. The place shouldn’t be too costly, or it’ll drive up the ticket price.
  • The location is distinctive and easy to recognize. Try to choose a place which is well-known in the locality.
  • It’s a convenient place for the majority of your potential ticket-buyers. They shouldn’t find it hard to reach your event.

2. Pick the right event date

Attendance rate varies depending on the time and date of your event.

Here are some tips to help you find the perfect date:

  • Decide whether you want to arrange the event on a weekday or weekend. Weekend events may cost less due to low venue charges.
  • Afternoons or evenings on the weekend are perfect for weddings or family events, but business events on the weekend are likely to have low attendance.
  • Avoid holidays. People usually have specific plans for those days, and they are unlikely to attend your event.
  • Also, avoid major cultural or sports events. You should check for possible conflicting events before fixing the date.
  • For outdoor events, like concerts, you should choose alternate days in advance. The crowd won’t be pleased if you cancel the event and refund everyone due to bad weather. Having a preset alternate day will help you quickly reschedule your event.

3. Simplify the event ticketing process

An online event ticketing system will boost your number of attendees by a significant degree. There are many online event management platforms that you can try. Choose one that meets your needs.

A good online ticketing system must have the following features –

  • Support for multiple payment methods.
  • Option for setting up different ticket categories, types, and seat plan.
  • A simple registration process that doesn’t ask for too much information from the ticket buyers.

4. Offer early-bird incentives

Early-bird discount is a very common method to increase event attendance. The general strategy is to reduce the ticket price for certain days in the beginning. This encourages people to buy tickets early and gives your event momentum.

Here are some strategies that you can use to customize your early-bird offers:

  • Extend your early-bird registration deadline at the last moment. Many interested people will gladly accept the second chance.
  • Apart from discounts, you can offer early-buyers other incentives. Give away food coupons, gifts, or special offers from your event sponsors. These will bring more people to your event.
  • Use your social media and other marketing channels to promote the early-bird offer. Encourage your first customers to extend the offer to their family and friends.

5. Create an event schedule

Your event must have a detailed plan with fixed agendas. Let people know about the event schedule early. This will help your potential attendees make informed decisions about your event, and your tickets will get sold to the right audience.

Here are some tips on creating a perfect event schedule:

  • Discuss with your guest speakers or performers before setting the time distribution for each event segment. Failing to run the event according to the plan will discourage your attendees.
  • Include the event schedule in all your event related communications.
  • A boring schedule may reduce your event attendance. For day-long events or family events, include some extracurricular activities.

6. Encourage committed attendees to promote your event

Encourage ticket buyers and participants to bring more people to the event. It’s easy for them to influence their peers.

Your speakers or performers can also promote the event among their fans. This type of promotion creates a vibrant community and keeps up the buzz for your event.

  • Offer discounts for group-ticket sales. This will encourage people to book for their family members and friends.
  • Email event updates to committed attendees via email. Request them to connect with your event profile on social media.
  • Offer incentives for referrals. For example, anyone who refers three of their friends to buy tickets may get a free drink coupon.

7. Remind registered attendees to join your event

People are busy and forgetful. It’s crucial to remind your registered attendees of the event date and schedule.

These reminders will help you confirm their attendance. After all, selling tickets is not the only target of any event organizers. You want to see a fully-packed venue.

Here are some ways to remind your registered attendees of your event:

  • After someone buys an event ticket online, send them a calendar invite in the confirmation email. Then they can add the event to their calendar with a single click.
  • Send them a reminder email at least three days prior to the event.
  • Call or SMS them one day before the event.

8. Use great photos and visuals to promote your event

Whether you’re using them on your website, your social media profiles, or on an event registration page, use professional photography. The graphic design choices you make set the tone for your event, so by opting for high-quality photos your team can establish that your events are worth attending.

The same is true for videos. If your team wants to produce video marketing materials for your event, be sure to leave room in your budget to hire a professional videographer.

9. Encourage interaction with your event on social media

There’s a social media strategy called the 4-1-1 rule. If you make a promotional post in social media, you should re-share one relevant post. Then post four related posts from other people or brands.

Depending on the nature of your event, you may not follow this exact sharing ratio. But it’s still important to share relevant, useful and exciting content on your social media accounts in general.

The bottom line is that your social media output shouldn’t just be limited to event updates. If you really want to make the most of this platform, vary the content you publish to ensure that when you do share important event updates, that your followers will actually see them.

10. Do street marketing to promote your event

Street marketing is an effective way to sell more tickets. It may seem a bit outdated, but it will help you get more attendees to your event.

  • Prepare well-designed flyers with your event schedule. Post these in local coffee shops, malls, and other public places near the event. The more local people know about your event, the more likely they will show up for it.
  • Hire a few agents who will directly share your event flyers to the people on the street. Target the places where there is a high density of potential attendees.

11. Create different ticket tiers for your event attendees

Set different prices for different ticket categories. A flat rate may be easier to manage, but it’s not the best way to sell more tickets. There should be at least two or three different categories – such as Premium, General, and Economy.

  • Note that you must offer a VIP experience for premium ticket holders. Make sure that tickets are worth the higher price. Many buyers will opt for the premium category if you provide enough incentives.
  • Low price tickets will attract people who weren’t that much interested in joining your event. These could be a half-day ticket or provide restricted access to the program.

12. Follow up and thank your attendees after the event

Don’t forget about your event attendees and participants once your event is over. By following up with your event attendees, you’ll show them that you value your relationship and want to see it grow. This way, you leave the door open for future engagement and event attendance.

Here are some tips on post-event responsibilities:

  • Send thank you emails to everyone involved with the event. Personalize the emails sent to your guests.
  • Follow-up with any pending issue or customer complains. It’s your responsibility to resolve these even after the event is over.
  • Reward your volunteers. Though they were working for free, they deserve your gratitude.
  • Share a followup survey. Ask key questions of your event attendees so you can figure out how to convert them into donors.

We hope you’ll find the above tactics helpful for increasing your event attendance. As events vary a lot in nature, you should customize these tips to meet your particular needs. If you don’t have the budget to try all these ideas at once, pick a few. Measure your results and find out what works the best for you.

Author Bio

Creating events and distributing tickets has never been easier than with EventBookings’ innovative ticketing platform. This system acts as a virtual ticket booth, where users can visit your custom-made event page, find out about your event and pay for tickets with a few simple clicks of the mouse.

2018 Email Marketing Predictions

Last year was an epic one in the email marketing world, and the success may be attributed to an increased focus on best practices. According to Econsultancy, 80% of marketing professionals rated basic segmentation as their highest priority while 73% of marketers planned to optimize emails for mobile devices (a 9% increase from 2016). Furthermore, regular list cleansing, data personalization, and dynamic email content were all strategies email marketers planned to employ in their email marketing campaigns in 2017.

With 72% of consumers saying email is their first choice for communication with brands, and email marketing continuing to top the charts as the best driver for ROI in the digital marketing world, it’s vital to continue to prioritize best practices all while considering email marketing predictions from top marketers for 2018.

Here are 6 predictions from Campaign Monitor’s interviews with top email marketers for 2018 to help you stay on top of your game.

1. A new marketing funnel emerges

Any marketing professional is familiar with the concept of the marketing and sales funnel. The idea of a lead entering the top of the funnel and customers emerging out of the bottom of the funnel is not new.

However, Samantha Anderl at Campaign Monitor explains the the traditional sales and marketing funnel is now dead. With new digital marketing channels and tactics, customers can now enter into the marketing and sales funnel at different stages, in different phases, and be nurtured in different ways.

This new marketing funnel requires creating multi-channel, multi-path, and multi-touch customer experiences at any phase of the marketing and/or customer life cycle. Marketers need a more holistic approach to reaching customers—-an approach where they focus on the complete journey with the end goal of maximizing the lifetime customer value and fostering customer loyalty.

With regards to email marketing, Anderl says, the biggest upcoming challenge will to be deliver personalized, relevant, multi-channel journeys.

2. Email automation will become turbocharged

Chad S. White from Litmus predicts an increase in email marketers investing more time in creating more relevant messages, rather than focusing on sending mass messages.

Furthermore, he anticipates email marketers will look at automation in a new light. Rather than a “set it and forget it” mentality, marketers will treat email automation with a “review and improve” strategy. This means we will see more marketers investing in A/B testing to maximize efficiency.

This year, marketers will continue to focus on reaching customers through automation, but with a renewed dedication to increasing relevance.

3. Personalization focuses on “what is next” not “what was”

Everyone has been jumping on the personalization bandwagon, and Alex Williams from Trendline Interactive explains why this will continue to be a huge trend in 2018.

Williams says personalization in past years has largely focused on past events including user purchases, subscriber personas, and life stage events.

With increases in machine learning and data-science, Williams suggests personalization will start shifting towards “what is next” instead of what happened in the past. As technology improves, marketers will be able to more effectively personalize content to mass audiences.

4. Marketers will own the multi-channel experience

Like Samantha Anderl from Campaign Monitor, Philip Storey from Enchant has big expectations for marketers to own the entire customer lifecycle. He says in past years marketers have focused on customer acquisition and loyalty, but haven’t paid as much attention to other areas of the life cycle.

In 2018, things will be different, especially with advances in technology. Marketers this year will be able to focus on, and deliver value for, each customer touchpoint throughout the entire lifecycle.

This focus on the customer lifecycle will touch every channel of marketing including email, social, paid, direct, and onsite personalisation, Storey explains.

5. Predictive marketing metrics will improve

Kath Pay from Holistic Email Marketing has big hopes for improvements in predictive marketing metrics. She explains marketers are currently very campaign-oriented in their approach to metrics. They measure the success of individual campaigns rather than individual lifetime customer value.

As machine learning and artificial intelligence improve, she predicts a shift from campaign metrics to predictive CLV (customer lifetime value) that measures current types of actionable insights. These metrics will keep marketers more well informed and help them make winning, data-driven marketing decisions.

This shift, Pay predicts, will give marketers better insights and, therefore, provide customers will a better overall experience.

6. Smarter tools for marketing automation

This year, Jordie van Rijn, founder at emailvendorselection.com, expects to see the line between email marketing, marketing automation, and CRM to blur. Why? He predicts automation companies will improve and expand their features to advance marketing automation.

For example, he expects a rise in visual workflow builders, improved email provider tools with more user-friendly automation features, and tools to make automation easier, more productive, and highly targeted.

Van Rijn suggests these tools will provide higher value, but come at a more affordable price point. He expects to see some innovation from new acquisitions, but most will come with current companies offering improved tools.

Wrap Up

As technology, AI, and machine learning improve, so does email marketing strategy. When looking at the predictions from these 6 marketers as a whole, it’s clear they expect better tools to help with multi-channel marketing. These tools will help marketers focus on catering to customers throughout each touchpoint, nurture customers through the entire customer lifecycle, and provide highly relevant and automated customer experiences.

If you haven’t already, now is the time to vamp up your tools and processes for 2018. Otherwise, you’ll be left in the dark.

Author Bio

Andrea Robbins is a Content Marketing Manager at Campaign Monitor. She loves spending time outdoors and a good cup of coffee. Keep up with her on Twitter @andirobz

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Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management. He has experience with lead generation, content marketing, marketing automation, and events.

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Cesar Devoto is a Senior Sales Executive at Fonteva. Cesar has 13 years of event management software experience. Prior to working in software sales, he was a real estate and securities regulation attorney for 10 years. He has been cited saying the move to software sales was the best decision he has ever made… other than proposing to his wife.

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Kevin Caiazza is a Senior Sales Executive with over 22 years of experience in the hospitality, meetings and events industry with 10 of those years focused exclusively on software solutions. He is responsible for leading partnership efforts with new prospects, deeply understanding their business needs, and sharing how Fonteva Events can help. When he is not working, his other passion is spending time with his 3 growing children Caleb, Samantha and Alexa!

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  • Fonteva Links: Please link to at least two relevant pages from the Fonteva website and/or blog.
  • Authorship: Be sure to include your headshot and a short bio when submitting. This will be featured at the end of the article.
  • Article Word Count: 1000+ words

How do I submit my article?

  • Before you submit, please send your topic idea to cgoldman@fonteva.com for approval.
  • Once approved, email an attached draft in Word or Google doc format.
  • Be sure to include your author headshot + short bio within the email.
  • Attach all images to the email as individual files with labels indicating placement within the article.


  • Do I get final say over how the article looks? While we try to maintain the original piece as much as possible, we do observe the right to edit the post to ensure it follows our guidelines and standards.
  • Can changes be made after the article is published? Sure, we are open to making changes when possible. However, this can be approved or denied depending on circumstance.
  • Can I share the piece on social media? Yes, please! We love when our collaborators share their work.

If you have any questions, please reach out to Casey (cgoldman@fonteva.com). We look forward to collaborating with you!