Learn more about event compliance with Fonteva!

5 Compliance Rules You Must Know Before Your Next Fundraising Event

Fundraising events can be a great way for you to engage, educate, and inspire your members and ultimately generate revenue for your association. Understanding compliance requirements will ensure that your event brings the success you seek, rather than an unpleasant surprise. Here are 6 rules to follow before your next fundraising event:  

1. Register to fundraise where required 

Communication is key to any successful event and determines where you must register to fundraise. Before you begin emailing, posting, and tweeting about your event, make sure you understand the basics of fundraising licensing. States define fundraising solicitation as asking for donations, regardless of the means. Solicitation takes place wherever the fundraising message is received, regardless of whether a donation is given in response to that solicitation. Those event emails, tweets, and posts could mean that your association is fundraising in all 50 states. If so, you may need to register to fundraise in many of them.

State law governs fundraising registration, reporting, exemption, and renewal. Currently, 41 states require nonprofits to register before they solicit donations from their residents. Annual renewals of those registrations, as well as regular reporting, is also typically required. 25 states mandate that nonprofits include specific disclosure language in all fundraising solicitations. As part of your event planning and budgeting process, determine where you must register. This clickable map of the requirements of each state includes specific details and instructions.

2. Confirm fundraising professionals are registered where required

Bringing in a fundraising professional to help with your event can be a great strategy, but requires specific registrations and reports in many states. While each state has its own definitions, a fundraising professional is generally an independent person or firm (rather than an employee or volunteer) who is paid to assist you with its fundraising. Fundraising professionals include both fundraising counsel and professional solicitors. In most states, both types of fundraising professionals are required to register, renew annually, and report regularly. If you have hired a fundraising professional to assist with events or campaigns in multiple states, they may need to register and report in multiple states. 

Although registration and reporting are the responsibility of the fundraising professional, it’s wise to make sure that all of the people you hire are compliant. Hiring a professional fundraiser may bring extra state scrutiny to your association.  You may be required to submit contracts to the state, as well as provide details about the relationship between your association and the fundraising professional. You can learn more about the requirements for each type of professional fundraisers and the organizations that work with them in this professional fundraiser guide.

3. Meet state fundraising disclosure requirements

In addition to fundraising registration requirements, 26 jurisdictions require nonprofits to include some form of disclosure statement when communicating with donors. This may include items such as:

  • The full legal name of your nonprofit
  • Address and contact information
  • The charitable purpose for which funds are being solicited
  • Your fundraising registration number
  • Directions for contacting state authorities to obtain copies of your financial or registration information

Typically, disclosures must be included on any written solicitations, as well as donor receipts, reminders, and confirmations. These requirements may also apply to online solicitations such as social media posts and web pages. In-person, email, and telephone solicitations also require disclosures in some states, and there may be a different disclosure requirement for each type of solicitation. 

Remember that solicitation occurs where the message is received, not where it originates. This means that you may be required to include disclosures from multiple states in your fundraising appeals and donor communications. With such varied requirements, be sure that each fundraising activity you engage in meets the guidelines of all appropriate states. 

4. Obtain all needed state and local gaming licenses 

Bingo, auctions, raffles, casino nights, and other types of gaming can be a fun way to raise funds and build a sense of community at your event. If you are planning to engage in these activities, you need to investigate before signing with your event venue. Be sure to first check with the municipality where your desired venue is located to confirm that the charitable gaming of interest is allowed there.

If so, determine if you must also obtain a specific state gaming license, as well as a local gaming permit. Nonprofits that use games for fundraising purposes are typically required to apply for a license or permit from the state. Most states allow nonprofits to conduct a variety of gaming events in conjunction with an event as long as the organization holds the proper license. Depending on the activities you are planning, you may need to obtain more than one license. Be sure to comply with state restrictions on who is permitted to conduct and attend gaming activities. Finally, be sure to file all required post-event reports with licensing authorities. Consult a charitable gaming compliance guide to ensure that your event gaming meets all legal requirements.

5. Plan ahead to ensure success and compliance!

The time required to register in a given state can vary from a few days to a few months. Be sure to account for the state’s processing time when calculating your event compliance timeline. Carefully track deadlines for each state’s registration applications and all required reports. Include reminders to follow up on each submitted application. Then complete and submit all registration applications far enough in advance to confirm that you will be in total compliance before the big day! 

Make sure that your event is memorable for all the right reasons. Compliance minimizes risk, protects the reputation of your association, and sets your event up for success. With careful attention to detail, comprehensive event software, and detailed compliance guides, you can be confident that you meet all state regulatory requirements triggered by your event. To make sure that your association understands and complies with all registration obligations, consider hiring a specialist who is knowledgeable about nonprofit fundraising compliance to manage these details for you. That way, you’ll have more time to focus on your mission and members.

 


Harbor Compliance does not provide tax, financial, or legal advice. Use of our services does not create an attorney-client relationship. Harbor Compliance is not acting as your attorney and does not review the information you provide to us for legal accuracy or sufficiency.

Sharon Cody, J.D. is the Nonprofit Partnership Manager at Harbor Compliance, a leading provider of compliance solutions. Sharon is passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Her more than 30 years of experience as an attorney, charitable fundraiser, foundation executive, and nonprofit board member give her unique insight on the use of nonprofit compliance as a strategic tool to enhance an organization’s reputation and increase its revenue. Sharon can be reached at scody@harborcompliance.com or 1-717-431-9162.

 

 

Beyond CEUs: 5 Reasons Association Members Attend Events

Associations can glean a ton of value from events. Therefore, it’s no surprise that ticket prices for the heaviest-hitting conferences and events are in the hundreds to thousands of dollars range. After all, how can you put a price on the future of business and leadership? 

Practically speaking, people don’t solely attend events for the perfunctory continuing education (CE) certificate that proves you earned the credit. 

Your association’s members are probably attending events in hopes of experiencing these five things: 

  1. Grow your network.
  2. Discover new solutions.
  3. Get actionable insights.
  4. Explore the latest best practices.
  5. Be inspired.

Although collecting CEUs is important, especially in dynamic industries with ever-changing rules and regulations, it’s hardly the only reason that associations attend events. Registration, travel, and lodging for an event can quickly become expensive. Additionally, attending events is more than just a professional development investment. There are five key ways that associations can gain a wealth of value by attending events, which you can read about in more detail below.

1. Grow your network: engage with prospective members and partners. 

According to the International Association of Exhibitions and Events (IAEE), one of the top three reasons people decide to attend an event is for networking purposes. 

Large conferences, especially those that cater to a vast spectrum of industries, present incredibly unique opportunities for associations to connect with prospective members and partners. It’s rare that the exact same body of delegates will attend the same event year after year, so the element of diversity alone is a compelling reason to attend events. 

By connecting with business leaders from other cultures, models, and stages of maturity, you stand a good chance of meeting someone new. Conversation can be a priceless asset when it comes to finding new ways to engage membership, generate non-dues revenue, and ultimately connect with others who face similar challenges.

2. Discover new solutions to ongoing challenges that impact your business, its cohorts, and your membership.

Keeping members engaged is critical for overall success and can yield high-impact results, not the least of which is revenue generation. 

How do the most successful organizations keep their members engaged? What practical solutions are bringing the most value to the process of membership engagement? What does success look like today, and how can you seize opportunities for your own members? 

Finding and discussing answers to these questions (plus countless others) is a key motivating factor for attending events. CEUs may offer an incentive to attend specific sessions for your industry, but you are likely to spend more time at the tradeshow booths if there is a product or service that’s built with your association and its members in mind. This is something that can be clearly displayed using an event app.

3. Get actionable insights you can apply right away.

The business landscape is changing dramatically and moving faster than ever before. How can associations keep up?

 To say that technology is requisite for success doesn’t quite hit the mark – these tools are paramount in today’s world. Staying ahead of trends in membership engagement, non-dues revenue generation, and modern marketing means that associations are increasingly reliant on software and other tools that keep their proverbial trains on-track.

4. Explore the latest best practices to avoid reinventing the wheel.

Like most successful business leaders and association executives, you consider attending an event to find best practices to help your organization(s) stay ahead of the curve. You want to know about the latest technology and tools that can help you meet members and community demands faster and better at every turn.  

Attending an event is a surefire way to see how others have succeeded and failed, offering a chance to learn from those scenarios. Rather than reinventing the wheel for your cohorts, you can make a few adjustments to another association’s strategy and tactics. In a matter of weeks, rather than months or years, you can offer a host of innovative and beneficial activities that will keep your members engaged and your revenue stream(s) running.

5. Be inspired.

A fresh perspective, insightful case study, or emotional arc in a well-delivered keynote can help you see your business differently. Sometimes, all it takes to be inspired is knowing you’re not alone. There is nothing better than leaving an event with reignited energy and exciting ideas that can make a big impact on your business when you return. 


Don’t get us wrong: there is demonstrable value in CE, especially if your role requires regularly brushing up on changing regulations, best practices, and trends. However, association members can get much more out of attending events than obtaining CEUs. 

Whether you’re looking to build new relationships, optimize workflows, boost engagement, or simply reconnect with the initial spark of your industry, events are mission-critical. Where else will you find such a volume of knowledge and people in one place at the same time? For more from Pathable on events, technology, and event apps for associations, click here.


Author photo.

Equal parts voracious reader and passionate writer, Maggie is an expert in communication principles and practices that help drive positive impact for business. As Marketing Manager for Pathable, Inc., she’s customer-obsessed, results-oriented, and dedicated to celebrating the value of highly customizable event app and web solutions for event planners across industries around the globe. 

5 Web Tools that Make Event Proposal Management Such a Breeze

There is so much going on when you’re managing and planning an event, if you don’t have the right tools, you’ll get left in the dust. It’s a little daunting to think about how it was to plan an event and manage it successfully without the internet or a solid set of software tools. Throw in the effort and work it takes to incorporate a proper event sponsorship strategy and no wonder the stereotype of an event manager is stressed out, overworked, and carrying around a binder full of notes.

There are oodles of tools that allow you to actually manage your event- we’ll cover some of those below, but there’s a massive gap in the sponsorship acquisition efforts of an event management team. Dozens of hours are spent on Powerpoint to try and create an acceptable sponsorship deck, then there’s the nightmare of managing the Excel sheet to track everything. Often, sponsorship campaigns leave event organizers feeling like they are running a marathon.

The digital revolution has really changed all of this. No longer are we chained to our binders and notebooks or even Excel to stay organized. You’ve got things to do and today’s tools will make the individual pieces of it all even easier. These tools will make the entire event easier to manage while allowing you to kill it when you’re pitching sponsorships and sending out event sponsorship proposals:

  1. Wrike Project Management Software

    Wrike is a one-stop team collaboration and project management tool. It has the ability to give your team increased visibility, allows you to turn strategy into action, and enables collaboration. It’s an immense benefit to have a single hub for all the work that organizing an event entails. The user-friendly navigation simplifies things for managers and their teams and the mobile app allows work out “in the field” while an event is taking place.

    Why we love it: the real-time reports and analytics integrations give a central location to track KPIs across teams and ensure you’re hitting all of your goals in an event without having to search for 100 reports in different locations.
  2. CVent

    Cvent is an institution in event management and planning. They’ve been around for years and provide software and services for event managers like venue sourcing, travel, online registration and more. The venue sourcing is limited to hotels, which means that it’s a tool that is more suitable to high budget affairs. The comprehensive features of Cvent are a draw for users, but it can be a bit complex for smaller organizations trying to make a dent in their respective markets.

    Why we love it: it’s a comprehensive tool that’s great for large or high-end events. It’s a bit costly, but for bigger budget productions, it’s a fantastic tool.
  3. SocialTables

    Social Tables is a fantastic tool that simplifies seating arrangements, room layout design, guest check-in, and even event attendance tracking. This is an ideal tool for event managers who are extremely detail-oriented and is perfect for small and mid-size events. The tool gives you the capability to collaborate with caterers, venue providers, and other organizers. It’s perfect for business conferences due to its check-in feature that will aid conference organizers, allowing them to focus on the attendee experience.

    Why we love it: The ease of collaboration and the seating/layout design features are ideal for small to medium-sized events. This makes it ideal for nonprofits or startups looking to grow awareness in networking or fundraising events.
  4. Sponeasy

    While we’re partial to other sponsorship proposal tools, Sponeasy bridges the gap between tracking and event proposal management and generation. Sponeasy got off the ground in 2014 to answer a need in the marketplace. They saw a world of event management devoid of Excel and the hassle of building decks in PowerPoint. The result? A robust proposal management tool that takes you from deck building to a powerful analytics suite allowing you to easily track and analyze results.

    Why we love it: the analytics and reporting effectively solves the issues with spreadsheets that many event management teams run into. It streamlines processes and allows teams to get back to what they should be concentrating on- perfecting the pitch and sealing sponsorships for their event.
  5. Qwilr

    Qwilr allows event managers to cut down on the time they spend building pitch decks and allowing event sponsorship management to become an efficient part of the overall event management process. Quickly create beautiful and intuitive pitch decks and proposals for your event sponsorship strategy. Qwilr gives your team the autonomy to quickly create consistent proposals to send to potential sponsors, allowing you to scale your efforts quickly without losing quality of work.

    Reimagine the pitch deck and create inspiring communications that will improve the conversion rate of your event sponsorship strategy.

    Why we love it: Qwilr gives event management teams simple building blocks that allow them to use their best work while staying on brand. It’s efficient to mix and match, allowing teams to create with ease and consistency. Qwilr also gives teams the ability to improve their upsell efforts with interactive pricing. It streamlines the pitch process by allowing sponsors to quickly sign off on event sponsorship proposals and incorporating inbuilt payments with the integration of Stripe.

In Conclusion

Let’s face it: event management and organization is hard. It takes a village to create a successful event and that village needs the right set of tools in order to be able to scale events by utilizing event sponsorships and making all initiatives churn forward successfully to hit goals. Ultimately, it’s a combination of planning, talent, and the right tools that make not only event management successful, but the generation of additional income that event sponsors bring as well.

If you are able to make your event registration experience solid, you have a solution that works for event registration and check-in, and you have tools that help you expedite the event sponsorship efforts, your team will be able to navigate the road ahead with ease. Get back to planning and pitching event sponsorships and spend less time creating documents, managing proposals, and handling registration hurdles.

Author Bio:

Kristen Bowie is a marketing leader, forging the path with data-driven decisions. When she’s not writing for thought leadership and creating sponsorship proposals at Qwilr, she’s hanging out with her two urban dwarf goats, painting, or is out watching a local band.

How to Use In-Person Tactics to Create Engaging Virtual Events

Over the years there has been concern that virtual events would cannibalize in-person events. However, while the number of virtual events many organizations are hosting on a weekly, monthly, and annual basis has grown, in-person events have not disappeared. There are certain aspects of in-person events that will always function differently when attempted to be done virtually.

One example of this is networking. Yes, there are chat pods and video conferences, but nothing replaces a handshake or a hug. Being able to chat over dinner, discuss common challenges in the industry over drinks, and share personal stories and photos among new friends are just a few ways that place-based events can provide valuable networking. Another is brainstorming. Again, this can be done through chat pods and video chats, but there is something to be said to gathering around a table with people to brainstorm and collaborate on a topic face-to-face. Lastly, themes. Having a conference in Nashville? Make sure to attend the country music performance on opening night. Your next meeting is in Austin? Don’t miss the BBQ dinner! Heading to Louisville? Plan to sample some bourbons at happy hour. Being on location, rather than attending from the comfort of your own home, allows for themes to more easily be woven into events that can keep attendees mingling and meeting long after the sessions have concluded.

While these are all true and great aspects of in-person meetings and events, it doesn’t mean that virtual events aren’t important or that they can’t be engaging. While there are plenty of virtual events that offer no engagement at all (which can probably be said for some in-person sessions), that doesn’t mean all events have to be this way! Below we outline some ways to utilize engaging ideas from face-to-face events within your virtual ones.

Customized Interactive Lobby

You did it! You got them to not only register, but attend your event. They’re excited and have arrived a couple of minutes early. Don’t let them get distracted before the event even starts — keep them entertained with some gamification – like trivia questions, games, and attendee location maps. Or, use the time to have rotating slides displaying relevant information such as upcoming events and information about the organizations who have sponsored the virtual event.

Chat Channels

While not the same as a hug or a handshake, having open chat channels during your virtual events still allows remote attendees to interact with one another and give them that sense of engagement and community. We’ve all become so used to using chat in our daily lives – whether text messaging our friends and family, using Slack at work, or even commenting on social media, it’s become second nature for us to chat online and many attendees will dive right in. Kick things off by posing a question in the chat pod at the beginning of the event! Continue to use the chat pod to have targeted discussions and receive relevant feedback.

Ask Questions!

I’m not talking about the audience (yet). YOU, the presenter, should be asking questions. Kick off your virtual event with a poll and intersperse them throughout the event to keep your audience engaged, while also feeding you useful information as you continue on in your presentation. Make sure to display the results on the screen so that an attendee can see how everyone else responded to the poll.

Post-event, it’s important to try and collect feedback — on the presenter, presentation, topic, event overall, and anything else you might like to know! Make sure to have a clear call-to-action when the event is concluding and have a link to click or a survey pop up automatically to increase the likelihood of attendees responding.

Of course, if your virtual event carries any sort of continuing education credit or certificate of attendance with it, it’ll be much simpler to get attendees to participate in a post-event survey or quiz, but still plenty valuable!

Presenter Q&A

Okay, this time I’m talking about letting the audience ask YOU, the presenter, questions. This might seem pretty simple and straightforward, and it should be! However, too often we see presenters waiting until the very end to open up Q&A. Why wait until the end to answer a question that might have been more relevant in the first 10 minutes of the event?

Instead, remind me people throughout the event that they can ask questions at any time, and make sure to pay attention to that Q&A pod!

Breakout Sessions

While we briefly touched on the benefits of breaking off to brainstorm in groups in person, these can be plenty beneficial virtually. By breaking your audience into smaller groups you’ll be making it easier for them to participate and interact with one another. You can even encourage your audience to use webcams for a more personalized experience.

After breaking out, bring your audience back together to compare notes, conclusions, and any other discussion points from the break.

Whiteboards

Perhaps not relevant for every webinar, in specific instances, utilizing a whiteboard during a presentation can be very valuable for attendees – whether you are writing down pieces of information you are presenting or collecting information from the audience. Use a virtual event platform that allows for some sort of whiteboard or notetaking and utilize the functionality just like you would during an in-person presentation.

Giveaways

“Be the first to answer this question correctly and win a prize.” “Look under your seat and see if you have the red envelope that wins the prize!” There are a variety of ways to give away swag and prizes during in-person sessions, but with gift cards and virtual gift-giving the norm these days, giving away prizes during a virtual event is easier than ever. Kick your event off by giving away a prize and then do so again during and at the conclusion of the event. This will surely keep people engaged!
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Whether you try out all, some, or none of these things, you can’t forget that first and foremost you must have great content and a well put-together presentation. No boring slides – spend some time on good visuals to help maintain engagement and attention when you are presenting and not performing one of the engaging tasks listed above. Be concise on slides and elaborate while you present, never spending more than a couple of minutes per slide (unless engaging conversations start to ensue!).

Once your slides are ready to go, practice, practice, practice! Make sure you’re familiar with the virtual event software, are comfortable talking an audience you can’t see and who might not be able to verbally respond, and take your time!

Last but not least, having a professional company to help plan and host your virtual event can be a big help too. From setting up your room layout to familiarizing you with the software, providing professional moderation for introductions and Q&A, and customer technical support for your end users so you don’t have to worry about them while you’re concentrating on your presentation can go a long way to making sure your event is a success!

Author Bio

Jocelyn Fielding

Jocelyn Fielding – Director, Marketing & Sales Operations

Jocelyn is responsible for all marketing activities at Blue Sky eLearn, as well overseeing sales from an operational standpoint. She has over 10 years of experience in sales and marketing, with 7 of those years being spent at Blue Sky, marketing and selling to associations, corporations, and pharmaceutical companies. When Jocelyn isn’t working, she enjoys being outside – whether hiking or heading to the beach. She’s also an avid traveler, has been to six of the seven continents, and is always planning her next trip (or two!).

 

How Exhibits Can Increase The Sales of Your Business

Being part of a trade show as an exhibitor can turn out to be one of the best decisions you ever made for your brand. There is a lot you can not only share but also learn that will, in turn, lead to an increase in business sales. Renting a tent and some decors for the exhibition cannot be compared to the return on investment you get if you play your cards right with the right strategy. Here’s how exhibitions can increase the sales of your business.

An Exhibition as an Advertising Strategy

Advertising is the most fundamental reason why brands decide to be part of an exhibition. It is a chance to advertise yourself as a company to a group of people that have an interest in what you do. Trade shows are planned for a specific industry. This means that the people who attend them have an interest in the industry, hence the audience you get has already been targeted for you.

Helps Create Brand Awareness

For you to attract clients to your brand, people have to know that you exist. At exhibitions, you will be able to introduce yourself to the public, helping them know about your brand and the services you offer. Your booth should be attractively designed with your company colors. Expocart.com can come in handy in getting the equipment you need for a great exhibition at very affordable prices. Increasing brand awareness will, in the long run, lead to an increase in sales. 

Education Marketing

In some cases, people might have already interacted with your brand in one way or another. However, they may not be fully aware of the best way to benefit from the services you offer. Educational marketing is a type of marketing where you improve your sales by teaching people how to use the products you provide or showing them why they need your services. 

During exhibitions, you have an easy one-on-one time with a prospect to educate them about your brand. Once they learn how to use your products, they might convert into regulars and also evangelize your brand to their friends.

Building Business Connections and Customer Engagements

Exhibitions give your potential clients and customers a chance to meet the people behind the brand. This is an excellent place to engage your customers and get feedback on the products and services you offer. Some may go to the extent of showing you how the brand has benefitted their lives, showing you which services you need to focus on and which ones to do away with. In such settings, you will also be able to build networks within industries that may help you enhance your products. 

A Chance to Learn the Industry’s Trends

During exhibitions, you too can take a walk around other booths to see what your competitors and companions are up to. You might get an idea in the process that will transform your brand, helping you increase your sales. 

You can learn more from being on the field than sitting in an office. As much as the internet has a lot of information, when you can personally interact with the market, you will observe the trends more clearly. Some things never become real until you see them physically.

Launching and Testing Products in Exhibitions

Exhibitions are the right places to launch a product to the market. This is because educational marketing, as seen above, is quite practical. There are a number of ways to test a product and doing so in exhibitions is one of them. With feedback, you have first-hand information about your customers’ views hence giving you room for improvement. This will, in turn, lead to better products and therefore better sales. It is not useful for any brand to be blind in their sectors.

As much as you might have done your market research before launching your product, each product is unique, and consumers whose feedback is considered feel known by the company, building a good brand and consumer relationship.

Conclusion

There is a lot you can gain from being part of an exhibition, and the above pointers are just a few. Some connections you create in shows turn out to be the one contact you needed to grow your business. Other times, you learn something about your brand that you would have otherwise overlooked, which would have caused you great losses. The advantages are tremendous, and if you have not considered exhibiting at a trade show, the above points should make you rethink that decision.

Author Bio

Emily Porter is the Content Outreach Manager at Expocart, the UK’s
largest provider of products for exhibitions and events. Expocart works to make exhibiting easier, more affordable, and hassle-free.

7 Quick and Easy Tips to Boost Your Next Peer-to-Peer Fundraiser

Hosting peer-to-peer campaigns and events is a great way to extend your fundraising reach. But, what do you do when your peer-to-peer (p2p) fundraising results need a boost?  

Here are seven quick and easy tips for improving your peer-to-peer fundraising campaigns and events:

1. Make your website easier to use.

Go to the homepage of your website, pretend that you have never been to the website before, and step through the online process for your peer-to-peer campaign or event. Ask yourself the following questions, and work with your website manager to tweak the online process and make the website easier for donors and participants to use:

  • Is it clear what I should do if I want to learn more, register, or donate?
  • How many clicks does it take to sign up or donate?
  • How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
  •  
  • If I’m donating, is it easy to find the person I want to donate on behalf of?
  • If I’m registering as a fundraiser, how easy it is for me to sign up and then actually start fundraising?
  •  
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2. Revisit your message.

You need an impactful story to get your supporters excited about helping you raise funds, and also for them to share with friends and family. Take a look at your story and communications for your campaign or event, and make sure they answer these questions:

  • What makes our organization unique?
  • What impact are we having on our mission?
  • What problem does this particular peer-to-peer fundraising campaign solve?
  • How do we want people to feel about our campaign (emotionally touched, inspired, outraged)?

3. Get the word out more clearly.

Many of your supporters will be happy to participate and help you raise funds — you just need to ask! Make sure that in every form of communication, your call-to-action is clear. And remember, asking someone to register and asking someone to fundraise are two DIFFERENT asks. If someone hasn’t registered yet, your messaging should be about asking them to register (not “register and then fundraise”). Once someone is a registered participant, then you can target them with fundraising communications.

4. Leverage your participants.

The supporters who register to fundraise for your organization can be your biggest cheerleaders. Ask your top performers how else they may want to help, and see if they can use their story to recruit other participants. You’ll likely get more fundraisers onboard and deepen your relationship with your participants.

5. Tie money to something real.

Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than simply asking for a specified amount of money.

6. Reach out directly.

Pick up the phone and call your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

7. Get creative.

There’s almost no limit to the number of ways you can use the peer-to-peer fundraising model to raise funds and engage with supporters. Check out what other nonprofits are doing to get ideas and inspiration on creative approaches to peer-to-peer fundraising.

When your peer-to-peer fundraising needs a boost, you don’t necessarily need to overhaul it. A few quick and simple changes today can go a long way to taking your program to new heights!

Author bio

Daniella Dowiak is the Account Manager at Cathexis Partners. Daniella has worked in the nonprofit sector for more than ten years. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology.

Increase Conversions with Creative Email Marketing Campaigns: A Short Guide

With more brands seeing the importance of email marketing in their overall business strategy, it’s no wonder that your target market’s inbox is already brimming with emails that are left unread, with links that are left unclicked.

How do you stand out from the noise? Aside from boosting your efficiency with email marketing software, you need to make your emails visually compelling and entertaining. Vision aces all the other senses when it comes to memory retention.

A picture will boost the recall ability of information by 65%. That means content with images gets 650% more engagement than just plain text. This stat must not be surprising because humans are naturally visual beings. Just think about it — we learned to identify pictures before we could even read or speak.

Here are tips for visually creative email marketing campaigns that will help you increase conversion:

1. Create your own infographics

Original visuals, like infographics, outperform other forms of visuals like videos, charts, and stock photography. Infographics are also the most shareable form of content.  It’s better to create your own than grabbing images from photo sharing websites.

With that, try to use more people in your imagery, rather than backgrounds or technology, since the eye is immediately drawn to faces rather than objects. And also, don’t be afraid to use your own images instead of using cliché and overused stock photos.

2. Limit the number of visual elements

The images should not distract the readers from your intended message. To do this, you need to limit the number of images and use visuals that match the content of the email. There is no hard rule on how many images to place but there should be a practical ratio between text and pictures.

The number and resolution of photos should not drag down the loading time. Email load time is crucial, and thus should not be sacrificed because users can choose to exit (or worse, delete) your email in just a few seconds because of slow loading time.

3. Use videos for product reviews

Four times more users prefer to watch a product review than to read it. If you want to include product reviews on your emails, it’s best to turn it into a video. The video will make the review more trustworthy and reliable because it has the human element.

Extra tip! Use a short but useful video that you can link to a longer one on your YouTube channel or website.

4. Add humor

Using cute and witty visuals is a great way to incorporate a bit of fun in your email. Just remember that it must still be aligned with the content and of course, with your brand. Its main goal should still be to amplify your message.

Extra tip! try to avoid subjects like religion, race, and politics, especially if they are not related to your brand.

5. Build your own visual library

Most marketers struggle with consistently producing visuals. As a solution to this, you need to include the images, infographics, and videos on your content calendar. It would be great if you could plan ahead for a year’s use so that you can produce high-quality visuals regularly.

6. Automate visual content

Save time by using different online platforms to make templates for your infographics and automate them so you don’t need to start from scratch every time. There are also ready-made templates for you which you can tweak a bit to suit your message and style.

7. Use Clear and Large CTA’s

If the client has clicked on your CTA without reading your message, you probably chose the right visual. The CTA has to be highly noticeable and obviously clickable. You don’t need to think of creative designs when it comes to your buttons because users might not think that it’s a CTA.

Extra tip! Make the CTA’s mobile responsive

8. Don’t use an image background

As much as visuals are appealing, they will lose the appeal if you use them as the background for your email text. Not only does this practice reduce the clarity of your text, but it will also slow down your loading time. Only use block colors that are in contrast to the text.

9. Use animations

Embed GIF’s to your email to make your message more vibrant. These moving elements are entertaining, but make sure, again, that they’re still aligned with your message. Do not add anything just for the sake of having a visual element. Every part of your email should lead to a higher click-through rate.

Conclusion

Visuals add life to your emails and can increase conversions if used properly. Remember the tips above when you create your next newsletter. Using visuals is also easier with an email marketing software that allows you to create your own campaigns, or tweak existing templates.

Author Bio

Kimberly Maceda is a Content Writer for ActiveTrail. ActiveTrail is a leading provider of professional-grade email marketing and automation software for growing businesses. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation.

5 Essential Steps for Planning Your Fundraising Event

Planning a large-scale event can be daunting, especially for the inexperienced.

But fundraising events are extremely important for a nonprofit’s success. Besides serving as a major source of revenue, fundraising events give you an opportunity to engage directly with your donors and form long-lasting relationships.

Events are a great way to maintain member engagement, which is crucial to ensuring your cause receives gifts well into the future. Here are the five most important steps to planning a great event:

  1. Outline your goals.
  2. Build a team.
  3. Look for sponsors.
  4. Create an agenda and reserve a space.
  5. Advertise your event.

While you’re still in the planning stage, take a look at these 5 essential steps to make sure your event goes off without a hitch.

Bonus! If your event needs to go virtual, check out this Guide to Virtual Fundraising by OneCause for some helpful tips!

1. Outline your goals.

Before you can start planning, you should probably know what you are planning.

It may seem silly, but many inexperienced event planners have suffered due to a lack of clearly defined goals for their event. If all you know about your event is that you want it to be a magical night under the stars, consider sitting down and making a short list of simple, actionable goals.

The specific details will depend on what type of event you are planning, but using a few of these essential examples will make a good foundation:

  • Budget. You may think of a budget as more of a restriction than a goal, but staying under budget is one of the most important signs of a successful event (especially for your donors). After all, what’s the point of a fundraiser if you spend everything you earned on the event itself? Compare your ideal event against a realistic budget to arrive at the perfect solution. Effective budgets account for both expenses and income. For more help walking you through building a budget, check out this guide from CharityHowTo.
  • Size. Do you want your event to be small and intimate or large and boisterous? Having a set size in mind will come in handy later when picking a venue and making catering decisions. Of course, always plan for more people than you actually expect—the last thing you want is to run out of food or space!
  • Objective. What do you want to get out of your event? You may have a specific fundraising goal, or maybe you’re hoping to welcome new members to your organization’s membership program. This should be one of the first decisions you make, as it will influence many of your event planning decisions going forward.

Whatever your goals, laying them out is the first step to planning a great event. You have to know what you want to achieve before you can plan how you’ll achieve it!

2. Build a team.

The perfect event needs the perfect team to handle any issues that come up while planning or during the event itself.

This is especially true for mid- to large-sized events.

Once you’ve made a list of goals for the event, you should be able to delegate responsibilities to a few trusted helpers who can handle the minutiae while you take care of the big stuff. After all, you still have to take care of the day-to-day operations of your nonprofit!

Your team can serve as an extra set of eyes when you are stuck on a decision or an extra set of hands when the many small (but important) tasks are mounting. You’ll also need them to help handle the key day-of logistics like donations, parking, and emergency preparedness once the big day rolls around.

Depending on the size of your event, you may simply recruit your two best employees, or, if you are preparing a large event, you may need a team of 10 people or more. In either case, make sure that you clearly define each team member’s role so that nothing falls by the wayside. You should also set up an efficient means of communication for the team so that everybody stays on the same page.

To avoid any logistical hiccups, find a software solution that will allow your team to handle registration, ticketing, donations, and sales with ease. A system that integrates these features with your nonprofit’s membership management will ensure that you keep track of all this important information. Check out this list of Eventbrite alternatives from Double the Donation for some options.

3. Look for sponsors.

Most nonprofits require sponsors to help host great events without dipping too much into their gift revenue.

There are lots of costs involved with organizing a fundraiser, and you may not see some of them coming. Getting a local business to hop on board as a sponsor is a great way to offset the cost, get some free advertising, engage with your community, and cultivate some potentially long-lasting relationships.

But how can you find the right businesses to sponsor your event? Here are a few ideas:

  • Take advantage of your network. If there are any businesses you’ve worked with in the past, or if you know anyone with ties to local businesses, ask if they have any interest in sponsoring your event. It doesn’t have to be too formal at this point—you’re just asking, and they won’t sponsor your event unless they really want to.
  • Look around. Find out what businesses have sponsored similar events in the past, and explain to them how your cause aligns with their values. Make sure to detail how crucial their help would be to supporting your mission.
  • Think about media sponsorships. A media sponsorship can really kill two birds with one stone by helping you fund your event and get the word out to the public. Think about local publications, radio, and television. Even if they only offer free advertisement, that’s money saved for the rest of your event!

Once you’ve identified a few candidates, all you have to do is send them a letter outlining a few options for different levels of sponsorship and explaining the potential opportunities and benefits for their business.

Once again, you will hopefully be able to sustain this relationship and work together on a future event or project. So after the event, make sure to thank them for their help and tell them specifically how their sponsorship led to a successful fundraiser.

4. Create an agenda and reserve a space.

Now that you’ve secured some sponsorships, you can start planning the details of your event.

The first step is to create an agenda or itinerary outlining the event’s essential details—date, time, attire, parking, and all the other important facts that your guests need to know. This will be helpful for both you and your guests, letting you keep the event running smoothly and while serving as a reference for them.

If you don’t know where to start, try thinking about the kind of mood that you want to set for your event. Do you want a serious space to talk frankly about your cause, or would you prefer a lighthearted affair with an air of celebration? Don’t be afraid to think outside of the box—consider making your event more unique by planning an aquarium or museum event that will really get guests excited.

Set new events apart from those of year’s past by implementing new features like a special guest or honoree. Select someone who is esteemed in the community or your industry who is also sure to bring in donors and big donations to your event.

But it’s not just about features and decorations. Location is also extremely important for racking up those RSVPs. Make sure to consider parking, mass transit, and valet service as well. You should also be sure to choose a location whose staff is accommodating and willing to work with you to make your event special.

The research and booking process can take time, so make sure to start well in advance. This is another area where a good software solution can make a difficult task relatively painless.

5. Advertise your event.

Everything’s set up and now all you need are the guests.

You’ve put so much into planning, so you should use every resource available to make sure you get the attendance you want for your event.

We already talked about the possibility of a media sponsorship, but chances are you will need some additional advertisement to make sure your message is heard. There are lots of possible avenues, but you should make sure to hit these essentials:

  • Social media. Most people use their social media accounts to respond to invites and manage their event calendars. Make sure to include social media in your event’s marketing strategy so people can respond in a way that is convenient for them.
  • Email lists. As a nonprofit, you likely already have an email marketing strategy devoted to general donations and fundraising campaigns. Make sure to invite your most valued donors while conveying that their attendance will be greatly appreciated. Write an invitation email that is unique so your donors know a special event is coming up.
  • Word of mouth. When the RSVPs start rolling in, ask a few of your most loyal supporters to invite their own friends and family. Look for donors who might be connected with wealthy prospects and see if you can bring in a few new supporters.

You want your event to have the right mix of top donors, devoted members, and interested newcomers who may apply for membership. By advertising in diverse ways, you can make sure to reach all your target demographics.

For a growing nonprofit, fundraising events can make all the difference.

But don’t stress! As long as you get started well in advance and go through each of the steps above, your event will come together and you will be ready to get some valuable face time with your valued donors.

Author Bio

Adam Weinger is the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Connect with Adam via email or on LinkedIn.

How to Generate Profit from Your Email Newsletter

“Out with the old, in with the new.”

I’m sure you’ve heard this phrase before as something that means replacing something old and clunky, like a ‘90s-era personal computer, with something new and shiny, like a sleek MacBook Pro.

But new doesn’t always mean better. Case in point: Email.

Email was one of the first forms of online communication – it existed way before blogs, social media, and other tools that are used by today’s marketers. But for many businesses, email marketing is still the most effective method of growing a brand that sticks.

According to HubSpot Research, email newsletters rank 2nd as the format most preferred by global audiences when receiving content from brands they like. It even outranked social media posts and blog articles by a pretty significant margin.

And if you think this only goes for B2B businesses, think again. Even teenagers who probably don’t miss a day without social media content, consider email a “fact of everyday life”.

But while they’re a great way to build your brand and nurture your relationship with your target audience, email newsletters are often underrated as a profit-generating tool.

Even though the ROI of email marketing may not be as clear-cut like other marketing platforms, the statistics above should be enough reason why you should consider optimizing your newsletters to maximize revenue.

Here are a few examples on how you can generate profit from your email newsletter:

Indirectly

There’s a reason so many marketers don’t even attempt to sell anything in their newsletters. Unlike social media, email is personal space. Sending newsletters to the wrong person at the wrong time may lead to the wrong conclusion and the loss of a potential customer.

Here’s the thing: you don’t necessarily sell anything when giving value in your newsletter, but you’re already making money indirectly from the results of your email marketing campaign. For instance, there’s no direct and immediate profit from each person who opens the email (you’re not sure whether they’ll be a customer or not).

But Paul Jarvis emphasizes that in order for you to make money from your mailing list, you need to have people that click on your links, and the way to do that is by building TRUST and providing value on a regular basis.

Once you build this trust with your target audience, then you will have earned their “permission” to offer them products and services that they might like. It will feel natural, not spammy.

Here are some ways you can make money from your email newsletter indirectly:

Promote your own brand

Receiving a sales email from a company without a solid brand doesn’t compel you to do anything. Imagine meeting a random stranger on the road who asks you to buy his homemade meals, which may be tasty, but do you really wanna take your chance?

That’s why using your email newsletter as a way to build awareness of your brand should be one of your priorities. It’s a long-term strategy that allows you to capitalize your brand later on.

Promoting your brand doesn’t have to mean promoting one of your products (which would make you money directly). Instead you can tell your brand’s story, or give potential customers a taste of what they can expect from you.

Who would you rather buy your meals from, the random stranger or Snap Kitchen? Source

Increase website traffic

If you’re just starting to build your brand, one of the best ways you can provide value to your audience is to create content that they will find useful, something that they can reference in the future and even share with their friends.

For example, a business that manufactures eco-friendly consumer products can create a resource post or “ultimate guide” for switching to a zero-waste lifestyle, then promote it through their email newsletter.

Here’s another example by survey software Typeform:

Source

Retarget customers

It might be the case that your customers are almost ready to make a purchase, but they decided to hold off. You can capitalize on this by customizing your newsletter to include a link to their abandoned cart which they can order right away.

This can be an indirect way to make money because: they can either click on the link and place the order, or they can scroll down to view the rest of your newsletter, which contains your content (value).

In this example, shopping app Dote uses a bit of wordplay
to “guilt” the reader into buying their shirt. Source

To make retargeting a part of an effective strategy, you’ll need to invest in a powerful email marketing software that allows you to set triggers, i.e., when a customer abandons a cart, and then send a personalized email to increase your chances of netting a sale.

Directly

Once you’ve established a connection and gained the trust of your readers, you’re ready to shift gears and apply more direct tactics to generating profit. Or what social media expert Gary Vaynerchuk calls the “right hook”–which is content that aims to sell.

Of course, you can only do this after giving a lot of “jab, jab, jab”, which is Gary’s metaphor for value that engages your audience. When you think you’ve already landed a few “jabs”, here are some ways you can use your email newsletter to directly generate profit:

Sell ad placements

When you have already cultivated a large volume of email subscribers you can start selling ad placements on your email newsletter.

Be cautious, though, as the success of this tactic relies heavily on the format of the ad. If it’s placed in your newsletter in a way that distracts* the user experience, then it makes your emails less effective as a means of engaging your audience.

One way to make ad placements more effective is to only pick brands that are relevant to your own. This way your emails stay on topic, and makes for more natural reading.

Offer a paid subscription

If you’re knowledgeable in your niche, you can capitalize on your expertise by offering paid subscriptions for your premium content.

This is an effective method if you’re already churning out free content that your audiences have come to associate with quality. You have a track record for producing great content, thus making your readers more likely to pay for even better stuff.

Death to Stock Photo promotes their paid membership
through a simple GIF and text call-to-action. Source

Include sponsored content

The Internet is a huge place, and there’s a good chance another business has a target market that overlaps with yours. In those cases, offering to include sponsored content is a great way to earn some dough, while also bringing added value to your audience. Win-win!

Of course, just like with ad placements, you have to make sure that the content you’re adding will be of interest to your audience. The more it blends naturally to your newsletter, the more likely it is that your readers will find it interesting.

Morning Brew, a newsletter that condenses the latest global news for investors into fun-sized bites, regularly includes sponsored content in their emails.

In the example below you’ll see that it’s clearly labelled as such, but it feels like a natural part of the newsletter as it is written with the same humor and personality as the rest of the email.

Example of a sponsored content from Morning Brew. Source

Promote affiliate links

If you have an active email list but don’t have your own product to promote (yet), you can still earn a few bucks by promoting affiliate products and services–just make sure to keep it relevant to your brand or niche for the sake of your target audience.

Conclusion

Email might be old, but it’s clear that newsletters continue to be a consistent choice for businesses who want to generate profit for their businesses.

Keep in mind that each of these tactics have different effectiveness rates depending on your niche, so try implementing 1-3 methods at first to see what works for your brand.

Author Bio

Kimberly Maceda is a Content Writer for ActiveTrail. ActiveTrail is a leading provider of professional-grade email marketing and automation software for growing businesses. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation.

12 Tips to Double Your Event Attendance

Planning an event is no easy task; even a well-planned event may fail to attract enough of an audience. Imagine an event where every logistical detail is perfect, but the event-space is half empty and your speaker is echoing around an unenthusiastic group of people. That’s the last thing you want to see as an event manager.

You don’t want an event with unsold tickets and empty chairs. A perfect venue with great guest speakers might not be enough to skyrocket your ticket sales.

In this article, we’re going to present some practical tips to boost your event attendance. You should:

  1. Choose a well-known and convenient location
  2. Pick the right event date
  3. Simplify the event ticketing process
  4. Offer early-bird incentives
  5. Create an event schedule
  6. Encourage committed attendees to promote your event
  7. Remind registered attendees to join your event
  8. Use great photos and visuals to promote your event
  9. Encourage interaction with your event on social media
  10. Do street marketing to promote your event
  11. Create different ticket tiers for your event attendees
  12. Follow up and thank your attendees after the event 

Planning events can be really difficult. But, with these tips on hand your team is sure to pull it off.

Let’s dive into our first event planning strategy!

1. Choose a well-known and convenient location

The event venue should be easily accessible via public transportation. If it’s too far away or too expensive, you’ll lose attendees.

Here are three things to ensure while selecting an event venue:

  • It has all the necessary facilities and capacity to accommodate the attendees. The place shouldn’t be too costly, or it’ll drive up the ticket price.
  • The location is distinctive and easy to recognize. Try to choose a place which is well-known in the locality.
  • It’s a convenient place for the majority of your potential ticket-buyers. They shouldn’t find it hard to reach your event.

2. Pick the right event date

Attendance rate varies depending on the time and date of your event.

Here are some tips to help you find the perfect date:

  • Decide whether you want to arrange the event on a weekday or weekend. Weekend events may cost less due to low venue charges.
  • Afternoons or evenings on the weekend are perfect for weddings or family events, but business events on the weekend are likely to have low attendance.
  • Avoid holidays. People usually have specific plans for those days, and they are unlikely to attend your event.
  • Also, avoid major cultural or sports events. You should check for possible conflicting events before fixing the date.
  • For outdoor events, like concerts, you should choose alternate days in advance. The crowd won’t be pleased if you cancel the event and refund everyone due to bad weather. Having a preset alternate day will help you quickly reschedule your event.

3. Simplify the event ticketing process

An online event ticketing system will boost your number of attendees by a significant degree. There are many online event management platforms that you can try. Choose one that meets your needs.

A good online ticketing system must have the following features –

  • Support for multiple payment methods.
  • Option for setting up different ticket categories, types, and seat plan.
  • A simple registration process that doesn’t ask for too much information from the ticket buyers.

4. Offer early-bird incentives

Early-bird discount is a very common method to increase event attendance. The general strategy is to reduce the ticket price for certain days in the beginning. This encourages people to buy tickets early and gives your event momentum.

Here are some strategies that you can use to customize your early-bird offers:

  • Extend your early-bird registration deadline at the last moment. Many interested people will gladly accept the second chance.
  • Apart from discounts, you can offer early-buyers other incentives. Give away food coupons, gifts, or special offers from your event sponsors. These will bring more people to your event.
  • Use your social media and other marketing channels to promote the early-bird offer. Encourage your first customers to extend the offer to their family and friends.

5. Create an event schedule

Your event must have a detailed plan with fixed agendas. Let people know about the event schedule early. This will help your potential attendees make informed decisions about your event, and your tickets will get sold to the right audience.

Here are some tips on creating a perfect event schedule:

  • Discuss with your guest speakers or performers before setting the time distribution for each event segment. Failing to run the event according to the plan will discourage your attendees.
  • Include the event schedule in all your event related communications.
  • A boring schedule may reduce your event attendance. For day-long events or family events, include some extracurricular activities.

6. Encourage committed attendees to promote your event

Encourage ticket buyers and participants to bring more people to the event. It’s easy for them to influence their peers.

Your speakers or performers can also promote the event among their fans. This type of promotion creates a vibrant community and keeps up the buzz for your event.

  • Offer discounts for group-ticket sales. This will encourage people to book for their family members and friends.
  • Email event updates to committed attendees via email. Request them to connect with your event profile on social media.
  • Offer incentives for referrals. For example, anyone who refers three of their friends to buy tickets may get a free drink coupon.

7. Remind registered attendees to join your event

People are busy and forgetful. It’s crucial to remind your registered attendees of the event date and schedule.

These reminders will help you confirm their attendance. After all, selling tickets is not the only target of any event organizers. You want to see a fully-packed venue.

Here are some ways to remind your registered attendees of your event:

  • After someone buys an event ticket online, send them a calendar invite in the confirmation email. Then they can add the event to their calendar with a single click.
  • Send them a reminder email at least three days prior to the event.
  • Call or SMS them one day before the event.

8. Use great photos and visuals to promote your event

Whether you’re using them on your website, your social media profiles, or on an event registration page, use professional photography. The graphic design choices you make set the tone for your event, so by opting for high-quality photos your team can establish that your events are worth attending.

The same is true for videos. If your team wants to produce video marketing materials for your event, be sure to leave room in your budget to hire a professional videographer.

9. Encourage interaction with your event on social media

There’s a social media strategy called the 4-1-1 rule. If you make a promotional post in social media, you should re-share one relevant post. Then post four related posts from other people or brands.

Depending on the nature of your event, you may not follow this exact sharing ratio. But it’s still important to share relevant, useful and exciting content on your social media accounts in general.

The bottom line is that your social media output shouldn’t just be limited to event updates. If you really want to make the most of this platform, vary the content you publish to ensure that when you do share important event updates, that your followers will actually see them.

10. Do street marketing to promote your event

Street marketing is an effective way to sell more tickets. It may seem a bit outdated, but it will help you get more attendees to your event.

  • Prepare well-designed flyers with your event schedule. Post these in local coffee shops, malls, and other public places near the event. The more local people know about your event, the more likely they will show up for it.
  • Hire a few agents who will directly share your event flyers to the people on the street. Target the places where there is a high density of potential attendees.

11. Create different ticket tiers for your event attendees

Set different prices for different ticket categories. A flat rate may be easier to manage, but it’s not the best way to sell more tickets. There should be at least two or three different categories – such as Premium, General, and Economy.

  • Note that you must offer a VIP experience for premium ticket holders. Make sure that tickets are worth the higher price. Many buyers will opt for the premium category if you provide enough incentives.
  • Low price tickets will attract people who weren’t that much interested in joining your event. These could be a half-day ticket or provide restricted access to the program.

12. Follow up and thank your attendees after the event

Don’t forget about your event attendees and participants once your event is over. By following up with your event attendees, you’ll show them that you value your relationship and want to see it grow. This way, you leave the door open for future engagement and event attendance.

Here are some tips on post-event responsibilities:

  • Send thank you emails to everyone involved with the event. Personalize the emails sent to your guests.
  • Follow-up with any pending issue or customer complains. It’s your responsibility to resolve these even after the event is over.
  • Reward your volunteers. Though they were working for free, they deserve your gratitude.
  • Share a followup survey. Ask key questions of your event attendees so you can figure out how to convert them into donors.

We hope you’ll find the above tactics helpful for increasing your event attendance. As events vary a lot in nature, you should customize these tips to meet your particular needs. If you don’t have the budget to try all these ideas at once, pick a few. Measure your results and find out what works the best for you.

Author Bio

Creating events and distributing tickets has never been easier than with EventBookings’ innovative ticketing platform. This system acts as a virtual ticket booth, where users can visit your custom-made event page, find out about your event and pay for tickets with a few simple clicks of the mouse.