The Eventbrite Salesforce integration is limited; read these 3 reasons why!

Eventbrite Salesforce Integration: 3 Crucial Considerations

Check out these Eventbrite alternatives!

Because it’s simple, user-friendly, and multi-functional, it’s no wonder why many organizations immediately turn to Eventbrite (and the Eventbrite Salesforce integration) for their event management needs.

But is it true that Eventbrite is the best Salesforce event planning solution out there, or is there more to the story that many organizations just aren’t aware of?

While Eventbrite is the go-to event planning platform for many organizations, there are a number of considerations that event planners—particularly those using Salesforce as their CRM—should know before they start planning their next event.

In this post, we’ll go over 3 of those considerations to help you make a more informed decision about whether or not the Eventbrite Salesforce app is the best choice for you:

  1. Eventbrite isn’t native to Salesforce.
  2. Eventbrite doesn’t cater to specific organizations.
  3. Eventbrite can’t meet complex event management needs.

Let’s examine these points in more depth.

Eventbrite Salesforce Limitation #1: Eventbrite isn't native to Salesforce, so you'll need to manually integrate the two platforms.

1. Eventbrite isn’t native to Salesforce.

The Problem with the Eventbrite Salesforce Integration

Eventbrite is a web-based event management platform that was built to work independently, not as a part of Salesforce. Because of that, it’s what’s considered a non-native Salesforce application.

You can still use Eventbrite with your Salesforce system, but there are a few things you should know about what it means to be non-native:

  • Non-native apps don’t run entirely within Salesforce. Native apps were built in Salesforce, so they function as an extension of your CRM. Non-native apps are totally separate platforms, so there’s no guarantee they’ll be working when Salesforce is, or that the third-party platform will be compatible with the rest of your Salesforce system.
  • Non-native apps require manual integration. You’ll have to go through a potentially complex integration process to transfer data from Eventbrite to Salesforce. There are dedicated apps to help integrate the two platforms, but be aware that those might come at an extra cost.
  • Non-native apps store data externally, which can hinder your security. Native apps adhere to the same data security standards that the rest of Salesforce does. Since third-party apps do not, you’ll need to take extra precautions when transferring data between the two platforms.

Plus, when you’re operating out of two separate systems, you’ll always run the risk of working with incomplete or inconsistent data—which isn’t very helpful when you’re creating an event strategy!

The Salesforce Event Solution

What’s the opposite of a non-native app? A native app, of course!

Native Salesforce applications were built to run exclusively within Salesforce, so there are no cumbersome integrations to keep you from effectively planning an outstanding event. 

Instead, all of your data will immediately (and consistently) be available in real time where you need it: your Salesforce CRM.

To learn more about the benefits of native apps, we recommend checking out this thorough post on the subject.

Eventbrite Salesforce Limitation #2: Eventbrite is too broad to provide insight into any particular kind of event.

2. Eventbrite doesn’t cater to specific organizations.

The Problem with the Eventbrite Salesforce Integration

Eventbrite is a broad platform designed to flexible enough for any individual or organization to use it easily. While that can be a good thing, it also means that Eventbrite offers little-to-no insight when it comes to planning your event.

If you’re looking for help with a particular type of event, you won’t get anything besides the basics. Whether you’re hosting a conference, fundraising gala, or family reunion, you’ll be utilizing the same functionality and will receive the same customer support.

That being the case, with Eventbrite on Salesfore, you won’t truly have access to the tools you need to:

  • Customize your registration page. Eventbrite makes it easy to add photos and your own color scheme to your event page, but the customization options beyond that are limited. To really capture guests’ attention, you need your registration page to be reflective of the event, with relevant fields and a unique, appealing look.
  • Provide flexible ticketing options. With Eventbrite, you can easily set up multiple ticket prices. However, you may find it difficult to sell group tickets, add merchandise or donations to ticket sales, or create personalized pricing options restricted to specific constituent segments.
  • Connect with speakers and sponsors. As a ticketing app, Eventbrite does a good job of helping you focus on your guests. That focus makes sense for some events, but for trade shows, conferences, or other events with many kinds of active participants, such as speakers and sponsors, Eventbrite leaves a major gap in the event management process.

And if you do run into problems attempting to configure Eventbrite to your event strategy, keep in mind that their customer service team likely won’t have the in-depth event management expertise to assist with your specific event.

The Salesforce Event Solution

If you’re planning events on a regular basis, you need an event management solution that responds to your strategy.

Before you commit to any event management platform, work with your organization to determine what you need from your event management software. 

If your organization is routinely planning similar events, look for a solution that was designed with that type of event in mind. For example, conference hosts will need a much more robust solution than a small office looking to schedule weekly team meetings more efficiently.

There may even be differences in the features that an event-specific software might offer. For example, let’s say you’re a nonprofit organization looking for technology to streamline the event fundraising process. While all solutions might offer event ticketing or registration tools, you may also need peer-to-peer fundraising functionality, online auction tools, or eCommerce features to sell merchandise.

Alternatively, if you’re an organization or business who plans all kinds of events, you’ll need something that’s both flexible and functional.

Take a look at how Fonteva Events enables event planners to create dynamic schedule items, each with their own category, permissions, capacity settings, and ticket types. This tool couldn’t be more perfect for an event host with a variety of needs.

With your Salesforce event management app, you should be able to build dynamic sessions with their own customized options.

Once you know what your event needs are, start checking out the top solutions for managing what’s most important to you!

Eventbrite Salesforce Limitation #3: Eventbrite was designed to be lightweight and simple, so it can't meet a vast array of event management needs.

3. Eventbrite can’t meet complex event management needs.

The Problem with the Eventbrite Salesforce Integration

Eventbrite was also designed to be simple as well as broad. Again, in many ways, that’s a definite pro for event planners, but in other ways, the simplicity leaves much to be desired for event managing teams who need a robust, capable platform.

If you need your event management software to carry the bulk of the weight during the event planning experience, Eventbrite likely isn’t the solution for you.

At its core, Eventbrite is a ticketing and registration platform, and it doesn’t have the power to help you manage other crucial aspects of your event, like:

  • Logistics. Within Eventbrite, you’ll have no way to manage venue or setup logistics, seating assignments, speaker content, or floor plans. In more comprehensive applications, you can collaborate with your team to manage all of those factors within the same platform, providing a more holistic view of your event.
  • Promotions. Marketing is one of the most important elements to consider as you plan your event, and with Eventbrite, you have very limited options for how you’ll get the word out. If you use Eventbrite as your main event management tool, you’ll probably also need to use other dedicated solutions to manage email marketing, direct mail, and your event website.
  • Attendee data. When you use a platform that’s seamlessly connected to Salesforce, you’ll have all your constituent data at your fingertips. With Eventbrite, you’ll have to integrate any registrant data you collect with your Salesforce CRM, which makes using that information to inform your event strategy much more difficult.

A lot goes into planning an event, and Eventbrite simply wasn’t built to handle every need your organization may have!

The Salesforce Event Solution

If you’re concerned that Eventbrite won’t be able to accommodate the full scope of your event, it’s time to start searching for a more multifaceted solution.

Especially for less experienced event planning teams, you may be concerned that comprehensive event management software will be difficult to use. Luckily, the right event management software won’t force you to sacrifice user-friendliness for a robust feature set!

For example, look at how Fonteva Events allows you to manage event information, ticketing, venues, promotions, speakers, and more all from one simple event builder tool.

You can use your Salesforce event management app's event builder to create a fully customized event experience.

When you find a Salesforce event management app with all of the features you need, you’ll have access to everything you need to plan a stellar event all in one platform!

Ready to start shopping for your ideal event management app? Check out these resources to find the perfect solution for your organization:

  • Top Eventbrite Alternatives. If you’re looking for software like Eventbrite, we’ve got the post for you! These Eventbrite competitors have all been reviewed and tested to ensure you find the best event planning solution sooner rather than later.
  • Top Cvent Competitors. Another popular event management tool, Cvent is well-known for being an end-to-end solution for large organizations. If that sounds like the right solution for you, check out Double the Donation’s list of event management options that are similar to Cvent—but even better!
  • Top Salesforce Partners for Planning Events. Double the Donation has compiled a list of all the top Salesforce event management solutions on the market. Before hitting the AppExchange, read this breakdown of the best software options for organizations like yours!

Learn more about the best Eventbrite alternatives!

Read our reviews of the top Cvent competitors available.

Top 7 Cvent Competitors You Haven’t Considered (But Need To!)

Learn about the top Cvent limitations in our whitepaper!

A popular event management solution for organizations with extensive event planning needs, Cvent might be the first option you see when you begin your search for an event management platform—but it shouldn’t be the last!

All software has its pros and cons, so before you settle on your selection, it’s important that you survey all of your options. If your event planning team doesn’t have time to spend shopping around, don’t sweat; we’ve already done the hard work for you.

Here, we’ll go through our picks for the top 7 Cvent competitors (including a bonus option):

    1. Fonteva Events
    2. Picatic
    3. Hubb
    4. OneCause
    5. FellowshipOne
    6. Eventable
    7. Doubleknot

While each of these platforms are similar to Cvent, they also have their own specific advantages to help take your upcoming event to the next level.

You can learn more about why Cvent might not be the best choice for your organization by reading our post on the limitations of using Cvent with Salesforce. You might be surprised what you find out!

Now, let’s dive into the reviews to find out which event management app is right for you.

Fonteva Events is an all-in-one Cvent competitor with robust event management tools.

1. Top Cvent Competitor: Fonteva Events

An all-in-one Salesforce event management solution, Fonteva Events can be your organization’s partner for every part of the event planning experience. This powerhouse platform can transform your approach to:

  • Logistics management. Stay on top of venues, exhibitors, sponsors, speakers, and vendors without leaving Salesforce.
  • Guest management. Tackle ticketing and registration, build out attendee schedules, track RSVPs, and create and edit waitlists as needed.
  • eCommerce and donation management. Set up online storefronts to sell merchandise and accept online donations with guaranteed secure payment processing.
  • Event analytics. Run custom reports and design your event dashboard using Fonteva’s incredibly user-friendly interface.

As a native Salesforce application, Fonteva seamlessly connects to your CRM, absolutely no integration required. Unlike non-native Salesforce apps, which require manual data updates and transfers to stay up-to-date, Fonteva always provides a clear, complete picture of your Salesforce and event data, all in one centralized location!

Here’s a quick tutorial on the Fonteva Events system’s event builder process:

How It Compares to Cvent

Like Cvent, Fonteva Events is a comprehensive event planning solution, with a variety of tools to smooth out event planning, marketing, execution, and follow-up. Plus, Fonteva works well for any type of event, whether it be a one-off meeting, multi-day conference, training course, or anything else your organization needs to put together.

However, Fonteva stands out from the crowd since its unlimited features and event planning options are all available for one flat fee per year. Fonteva also provides 3 free upgrades to your event management software, so you don’t have to worry about those hidden fees creeping up later on.

Fonteva Events is the top Cvent competitor for any type of event.

Other Cvent Competitors to Consider

Picatic is a Cvent competitor that can help your organization plan events online.

2. Cvent Competitor: Picatic

A web-based event management solution, Picatic can put your organization on the path to event success with its many different features, including:

  • Customizable event pages on the Picatic site where you can upload photos, videos, and important event details.
  • Email tools to send invites and updates to potential ticket buyers or guests.
  • Flexible ticket pricing options, including custom discount or access codes.
  • Registration widget to sell tickets on your own webpage or blog, with no redirection to the Picatic site.

While Picatic offers a free Basic package with the most essential event planning tools, organizations with complex event needs should likely opt for Picatic’s Pro or Enterprise solutions. 

These more powerful platforms provide greater flexibility and a wider range of features to ensure that event planning pros are equipped with the most advanced tools and the highest level of support from the Picatic team.

How It Compares to Cvent

Picatic is a lightweight event management alternative that’s ideal for organizations who don’t need the full functionality of software like Cvent.

Similar to Eventbrite, Picatic is a web-based platform. While you can access all of its tools online, you can also integrate Picatic Pro with Salesforce to take a look at your event alongside your Salesforce data.

Picatic is a top Cvent competitor for individuals, businesses, and organizations.

Cvent competitor Hubb is a comprehensive event management solution with dedicated content management tools.

3. Cvent Competitor: Hubb

An event management platform designed for meetings and conferences, Hubb can help your event planning team stay on top of tasks, manage workflows, and focus on what matters—making your next event the best it can be! With Hubb, your team gains access to features such as:

  • Content management tools to help planners coordinate with event speakers.
  • Attendee schedule builder and built-in social features to share agendas easily.
  • Exhibitor and sponsor self-management tools.
  • Intuitive staff calendars with automatic conflict notifications to avoid double-booking.

Known as “event technology by event planners for event planners,” Hubb has thought of almost everything that event managers need to produce successful events. 

But if you’re not sure if Hubb is right for your organization, you can take their software on a test drive with their free trial option!

How It Compares to Cvent

Hubb focuses on streamlining and automating the event experience. Their users report that not only is Hubb easy to navigate; it’s also easy to implement.

That means your team won’t waste too much time in training and trying to figure out how to make the most of Hubb’s software. Instead, you’ll quickly be able to dive in and utilize the many features this platform houses.

Hubb is a Cvent competitor for organizing meetings and events.

OneCause is a Cvent competitor geared toward charity auctions and other fundraising events.

4.  Cvent Competitor: OneCause

Though this software was designed for nonprofits raising funds through charity auctions, OneCause is comprehensive enough to cover any event fundraising needs. When you work with web-based event management software from OneCause, you’ll have access to versatile features such as:

  • Online ticketing and RSVP management.
  • Flexible auction checkout tools and payment processing.
  • Online and in-person auction management and mobile bidding.
  • Social sharing and online event promotion.

Plus, OneCause stands out from a number of similar platforms thanks to its all-inclusive pricing, which allows fundraisers to manage multiple events per year for no extra fee.

How It Compares to Cvent

Unlike Cvent, OneCause comes with fundraising-specific tools that can strongly benefit event planners hoping to turn a profit for their charity, university, or other nonprofit organization.

That being the case, the team at OneCause has really thought through a number of innovative ways to streamline typically chaotic fundraising events, particularly silent auctions. Your guests can take advantage of revolutionary mobile bidding tools by OneCause to automate bids, instantly checkout and pay for their items, and even make additional donations.

The best part? Because guests will spend less time in checkout and registration lines, they can spend more time engaging with your event, making more donations, and enjoying their night at the auction—it’s a win, win, win!

OneCause is a Cvent competitor that helps nonprofits plan more profitable charity auctions.

FellowshipOne is a leading Cvent competitor for churches.

5. Cvent Competitor: FellowshipOne

As a premier church event management system, FellowshipOne offers congregations of all sizes an effective suite of tools perfectly suited to the specific needs of churches. These tools include:

  • Check-in tools with easy visitor follow-up and assimilation features
  • Advanced church data management to provide every aspect of your ministry with important insights
  • Communication tools customized to match the style and tone of your message
  • Mobile optimized management software for easy access
  • Family and individual views for attendees and congregants

As a comprehensive by user-friendly management platform, FellowshipOne is the perfect solution for churches looking to streamline their events.

Contact FellowshipOne to learn more about its features and to request a custom quote.

How It Compares to Cvent

Full of tools designed specifically for churches, FellowshipOne is an ideal solution because it won’t require your team to settle for features that don’t quite fit your needs.

Plus, FellowshipOne prioritizes user-friendly experience. There’s no steep learning curve here! Get started planning and managing your next event quickly without needing to spend a week or more simply learning how each tool works.

FellowshipOne is a leading Cvent competitor for churches to plan and manage their events.

Eventable is a leading Cvent alternative for planning events and sending reminders.

6. Cvent Competitor: Eventable

By focusing on getting your updates seen, Eventable is the perfect management tool to boost attendance and engagement!

Eventable offers a suite of effective event management tools, but their diverse offerings will benefit your events in all kinds of ways! Eventable’s features include:

  • Event notification integrations with all major calendar apps
  • Customized notifications, dynamic updates, and location-based targeting
  • Smart ‘add to calendar’ buttons for your websites and event pages
  • Email capture tools to capture leads and sync them to your CRM
  • Comprehensive analytics dashboard and reports

Eventable gives you exactly the tools you need to reach mobile audiences faster than ever. Plus, its extensive management, tracking, and reporting tools make it a smart choice for events of practically any type or size.

How It Compares to Cvent

Unlike daunting packages of heavy-duty event management software, Eventable is designed to work seamlessly alongside the tools that you already rely on.

By integrating with your CRM, email tools, calendars, marketing software, and more, Eventable is an incredibly streamlined choice. The Eventable software is also highly customizable, too, so you can even create your own ultimate set of event management tools.

Save your team time and resources by using a platform like Eventable that won’t slow you down as you plan your next big event.

Eventable is a leading Cvent alternative for all kinds of organizations to plan their events.

Doubleknot is a Cvent competitor for zoos, museums, and other community-focused nonprofits.

7. Cvent Competitor: Doubleknot

Doubleknot is a full-service event management solution provider offering event registration, booking, admissions, and fundraising tools specifically for the following types of organizations:

  • Zoos and aquariums.
  • Museums, science centers, and nature centers.
  • Camps, retreat centers, and conference centers.
  • Boy Scout and Girl Scout councils.

If your organization falls into one of those categories, Doubleknot can outfit your event planning team with everything you need to create programs and events that keep guests coming back!

How It Compares to Cvent

Though less all-encompassing than Cvent, for organizations with highly specific event management needs, Doubleknot can’t be beat.

Like Cvent, Doubleknot also offers plenty of integration options and support to ensure it connects with the software you’re already using. 

And if your CRM or other software doesn’t have a pre-developed integration, Doubleknot will work with you personally to provide a unique connection that keeps your data centralized and always up-to-date.

Doubleknot is a Cvent competitor that can specifically help zoos, museums, camps and other specific types of nonprofits, plan programs and events more easily.

Dryfta is a Cvent competitor for academia and nonprofits.

BONUS Cvent Competitor: Dryfta

Dryfta makes it easy to set up a website, track expenses, collect & manage submissions and assign reviewers, set ticket pricing and discounts, manage sponsors and exhibitors, and much more. This software does it all and in one spot! With Dryfta, users can:
  • Sell tickets & collect registration fees online with custom registration workflow
  • Collect abstract submissions with simple & advanced workflows
  • Create a program with drag & drop event scheduler
  • Run attendees engagement platform with on-demand videos & live meetings
  • AI-assisted matchmaking, instant messaging & meeting scheduler tools

Dryfta is the all-in-one tool you need to manage your academic event that allows comprehensive control without overwhelming complexity.

How it compares to Cvent

Compared to Cvent, Dryfta focuses more on increasing audience engagement with its community-oriented event management platform. Plus, Dryfta sets itself apart as a specialized, all-inclusive event management software for academia & nonprofits.

Dryfta is a Cvent competitor that can specifically help academia and non-profit organizations run events seamlessly with an all-in-one solution

Now that you’re familiar with these excellent Cvent competitors, it’s time to get started planning your best event ever.

Learn more about event management by checking out these resources:

  • Salesforce Event Management Guide. Learn how to effectively plan events without ever leaving your Salesforce CRM system. Our handy guide will show you the ropes of Salesforce event management!
  • Salesforce Event Management Apps: Key Features to Look For. If you’re still unsure about what your event management solution should do, check out our rundown of the most important features for planning successful events in Salesforce.
  • More Top Cvent Competitors! Haven’t had enough of these great Cvent alternatives? Double the Donation has 10 more Cvent competitors that you can use to boost your event success.

Ready to learn how Fonteva can help your events? Come take a quick tour to find out!

Find a top Eventbrite alternative.

Eventbrite Alternatives: Similar (But Better) Solutions

Ready to learn why a native event management solution is best? Download our whitepaper!

If your organization uses events to engage and inspire your constituents, you’ll need some form of event management software to help you get the job done. And if you’re using Salesforce to manage constituent data, it’s especially important that you find a solution that can work with and build on your existing CRM system.

While solutions like Eventbrite might seem like the only choice, if you still haven’t found software to satisfy all of your event management needs, don’t stress yet! There are a number of amazing alternatives that might be better suited to your organization—and we’ve put together a list of our favorites to make finding the right choice even easier.

Of all of the event planning tools on the market, here are our favorite Eventbrite competitors for you to consider:

  1. Fonteva Events
  2. OneCause
  3. Mobilize
  4. CommunityPass
  5. EventOn
  6. EventRoK
  7. Accelevents
  8. Concierge Live
  9. Vendini
  10. Eventnook
  11. Ticketleap

After perusing our picks, your organization will be one step closer to planning the event of your dreams. Let’s cut to the reviews!

Fonteva Events is an awesome Eventbrite alternative for large organizations with complex event management needs.

1. Top Eventbrite Alternative: Fonteva Events

Fonteva Events is a native Salesforce event management application that can help organizations plan events of any type and scale.

While this comprehensive platform can streamline and improve almost every aspect of your event management efforts, there are a few highlights we’d be remiss not to mention:

  • Promotional event microsites. Need a way to get the word out about your event, share important event day details, and sell tickets and merchandise? Check, check, and check—your Fonteva Events microsite can do it all!
  • Flexible event registration. With Fonteva Events, you can easily customize your registration form to fit any type of event you’re hosting. Don’t forget to set a variety of ticket levels, offer discounts, or provide personalized pricing to your constituents.
  • Custom reporting tools. You need to know how successful your last event was, and Fonteva’s reporting and analytics features were built to help you out. Use your Fonteva application to run a variety of reports that give you the unique event insights you need to plan better events each time.

With a myriad of user-friendly features, Fonteva Events is truly an end-to-end event management solution that can empower you to plan your best events yet!

Eventbrite alternative Fonteva Events' event dashboard gives you an all-in-one view of your event status.

Why do we love this Eventbrite competitor?

Unlike many event management apps available in the Salesforce AppExchange, Fonteva Events is 100% native to Salesforce.

What does that mean? Essentially, it means that Fonteva Events was built exclusively for Salesforce users and runs as a part of your Salesforce CRM, not as an integrated addition.

You won’t have to worry about a complicated integration, inconsistent availability, or time-wasting data transfers. All of your important information will always be available within your CRM.

Find Fonteva Events on the Salesforce AppExchange!

Other Excellent Eventbrite Competitors

The suite of event and fundraising tools from OneCause is a top Eventbrite alternative.

2. Eventbrite Alternative: OneCause

The creators of the game-changing BidPal mobile bidding tool, OneCause is an event fundraising solution designed for nonprofits planning charity auctions and other fundraising events. But don’t scroll past yet—if your event management needs are a little more varied, OneCause is versatile enough to still be your go-to event solution. 

This Eventbrite competitor’s amazing feature set includes:

  • Signature mobile bidding software to streamline your silent auction.
  • An online auction platform to expand your auction fundraising window.
  • Table and seating arrangement tools to make gala or major donor dinner planning a breeze.
Eventbrite alternative OneCause enables nonprofits to set up giving centers that serve as the hub of their event.

Why do we love this Eventbrite competitor?

The event software from OneCause is so flexible that you can use it for virtually any type of event, from charity auctions to golf tournaments to walkathons and more.

And if your organization relies on fundraising events throughout the year, OneCause can be your partner for each and every fundraiser; their event software enables unlimited events with absolutely no hidden fees. 

Even better, OneCause is always expanding their product suite to cover a myriad of nonprofit needs. Whether you’re trying out a peer-to-peer fundraiser for the first time or are looking to amp up your mobile giving strategy, we can assure you OneCause has a solution with your name on it.

Does this alternative work with Salesforce?

Yes! OneCause is available on the Salesforce AppExchange.

Mobilize is a leading Eventbrite alternative for volunteer recruitment and management.

3. Eventbrite Competitor: Mobilize

Mobilize is the leading event management, volunteer recruitment, and advocacy platform for mission-driven organizations.

This Eventbrite alternative empowers you to recruit more attendees, increase engagement, and grow your organization’s network holistically with the following features:

  • Easy in-person and virtual event creation
  • Automated email and text communications
  • Simple signup and peer-to-peer recruitment
  • Access to a growing network of over 2 million volunteers nationwide
  • Robust data reporting and analytics supported by essential CRM integrations

Mobilize was created to help mission-based organizations grow their supporter base over time. With intuitive event management features and an impressive network of dedicated supporters, this solution empowers organizations to connect with more supporters than ever before.

Mobilize is an ideal Eventbrite alternative for mission-based organizations that rely on volunteers.

Why do we love this Eventbrite competitor?

Eventbrite is a popular solution for one-off events, allowing organizations to send an event listing to their existing contact list of supporters. However, if you’re one of the many mission-based organizations holding a large number of advocacy, volunteer, and fundraising events over a period of time, the Mobilize platform reigns supreme.

Mobilize empowers you to promote upcoming events to existing supporters and the platform’s rapidly growing network (over 2.1 million strong!) of individuals eager for their next in-person or virtual volunteer opportunity.

Plus, the platform’s social recruitment features, cross-promotion opportunities between organizations, communication automation tools, and variety of CRM integrations make it a smarter long-term choice than Eventbrite.

Does this alternative work with Salesforce?

Yes! Mobilize recently unveiled their pre-built Salesforce integration. It only takes a few clicks to integrate Mobilize with your Salesforce instance, with no heavy-duty technical know-how required. Read more about the integration process through this guide written by the Mobilize team.

CommunityPass is a top Eventbrite alternative.

4. Eventbrite Alternative: CommunityPass

CommunityPass is a groundbreaking event planning and registration software solution built specifically for parks and recreation departments and schools. Planning community events is easier than ever with a comprehensive suite of features including:

  • Online program catalog creation.
  • Online registration portal for residents.
  • Facility reservation capabilities.
  • Native payment processing.

A software program like CommunityPass can help your parks and rec department or school staff plan and schedule sports leagues, fitness classes, and before- and after-care programs.

CommunityPass is a great Eventbrite alternative for those running community and fitness centers.

Why do we love this Eventbrite competitor?

CommunityPass is a fantastic resource for communities that need to manage rosters of classes and tiers of memberships. With this software, you can easily build schedules of classes for residents, offer online registration and payment processing, manage facility reservations and usage, and offer members ID cards and key fobs.

With a comprehensive system like CommunityPass, your administrative staff can easily manage recreation registration, memberships, and revenue reporting. When your data is maintained in the same place, it’s easy to create analytic reports and make data-driven decisions for the future.

Does this alternative work with Salesforce?

CommunityPass is its own comprehensive registration and recreation management solution, so there’s no need for a Salesforce integration.

EventOn is a top Eventbrite alternative.

5. Eventbrite Competitor: EventOn

EventOn is a Salesforce application built to make managing events simple and strategic. With project and event management features, EventOn has everything your team needs to stay on top of event related tasks and make the most of your event.

Some of EventOn’s useful tools include:

  • Integrated calendars so your staff is always in the know.
  • Budgeting tools to ensure you allocate resources in the most effective way.
  • EventClosure reporting tools to help you track event progress and results.
Eventbrite alternative EventOn comes with intuitive calendar features to help you track your events in real-time.

Why do we love this Eventbrite competitor?

EventOn was created to help planning teams increase their event’s return on investment. Their developers know that a lot goes into pulling off a successful event, so they’ve designed EventOn to help organizations of all sizes view every aspect of their events in one place.

That way, everyone on your staff is on the same page and well equipped with the tools they need to maximize your event budget and timeline!

Does this alternative work with Salesforce?

Yes! You can find EventOn in the AppExchange.

Bonus Event Management Resource: Need a little extra help using your Eventbrite alternative to plan your event? We’ve got you covered with our actionable post 7 Steps to Planning Your Salesforce Event.

Event Rok is a top Eventbrite alternative.

6. Eventbrite Alternative: Event RoK

An event booking and planning app designed by Aqxolt for Salesforce, Event RoK can help organizations streamline their event management and improve efficiency overall. Event RoK is highly flexible, so whether you need to keep up with daily meetings or large-scale events, this platform can help you accomplish whatever you need! 

With Event RoK, your organization will have access to tools such as:

  • Advanced scheduling features for tracking appointments across your entire team.
  • Unique event design and customization options for multi-day, multi-session, or multi-venue events.
  • User-friendly dashboard to see a bird’s eye view of your event schedule today, next week, or next year.
Eventbrite alternative Event RoK has in-depth scheduling tools that work for any type of event.

Why do we love this Eventbrite competitor?

Event RoK’s handy barcode tag generator makes event-day registration so simple, you’ll be amazed you ever survived without it! Use this tool to create barcodes for each guest; then, easily scan the barcode on event or appointment day to keep track of your guests and log their attendance. 

You’ll also be able to use the barcode tool to create mobile-ready tickets, name badges, and more.

Does this alternative work with Salesforce?

Yes! Event RoK is listed on the Salesforce AppExchange.

Accelevents is a top Eventbrite alternative.

7. Eventbrite Competitor: Accelevents

Accelevents is an intuitive yet robust and event registration platform designed to make selling tickets easy for events of any size.

Accelevents focuses on providing an intuitive platform coupled with a world-class 24/7 support team making the ticket selling experience simple and easy for the organizer and their team.

Although Accelevents can be used for pretty much any event, using Accelevents you will have access to great tools such as:

  • An easy to use platform that provides you with a  streamlined check-in process for all of your events.
  • Real-time ticketing data so you can better plan your event and make faster decisions.
  • A contact module that allows you to email your event attendees in seconds.
Eventbrite alternative Accelevents focuses on providing an intuitive platform coupled with a world class 24/7 support team making the ticket selling experience simple and easy for the organizer and their team.

Why do we love this Eventbrite competitor?

Accelevents offers daily payouts from ticket revenue which makes it easy to pay staff and the venue. They also have the ability to scan guest tickets (physical and digital) using their mobile device’s camera.

And because data collection is so important, they make it easy to collect basic contact information, add custom attributes and include questions to learn more about your guests.

Does this alternative work with Salesforce?

The Accelevents team is currently working on a native Salesforce integration but you can use their Zapier integration in the meantime! 

Concierge Live is a top Eventbrite alternative.

8. Eventbrite Alternative: Concierge Live

A web-based event management platform similar to Eventbrite, Concierge Live gives your organization complete control over the entire ticketing process.

With this app, your team won’t have to worry about manually selling or distributing tickets for your upcoming events; Concierge Live streamlines the process by putting all of your data in one place. 

You’ll be able to stay on top of ticketing with tools like:

  • Attendee tracking to view which constituents have attended which events.
  • Real-time analytics for effective reporting.
  • Automatic ticket order updates to mitigate lost tickets or order status confusion.
Eventbrite alternative Concierge Live shows a thorough event history report for each constituent in your database.

Why do we love this Eventbrite competitor?

Concierge Live knows that event management doesn’t always happen at a desk. That’s why they’ve created a mobile app to help you manage your data on the go!

Plus, as a web-based platform, all of your event information is always accessible anywhere you are. All you need is an internet connection.

Does this alternative work with Salesforce?

Yes! Concierge Live is available for download in the AppExchange.

Vendini is a top Eventbrite alternative.

9. Eventbrite Competitor: Vendini

More comprehensive than Eventbrite but just as straightforward, Vendini offers a suite of box office management and event registration tools.

Vendini understands that event management takes place on the go; that’s why they prioritize online and mobile friendly registration for your guests. Plus, Vendini is totally cloud-based, so your team members can access all aspects of the ticketing process from anywhere, at anytime.

Vendini gives you access to vital box office features such as:

  • Patron management, including custom guest profiles.
  • Branded event ticketing websites built through Vendini Website Manager.
  • Group sales management and invoice tracking.
Vendini is an Eventbrite alternative with patron management tools.

Why do we love this Eventbrite competitor?

Though this software is versatile enough to work for any business or organization, Vendini’s solutions are best suited for performing arts organizations and live event venues.

With tools catering to comedy clubs, live music arenas, promoters, and festival organizers, Vendini understands how to streamline the booking and ticketing process with specific patrons (and event management teams) in mind.

Does this alternative work with Salesforce?

Vendini does not offer a Salesforce app, so organizations using Salesforce will need to develop a custom integration.

Eventnook is a top Eventbrite alternative.

10. Eventbrite Alternative: Eventnook

With features similar to Eventbrite, Eventnook is a web-based event ticketing and management platform.

This Eventbrite competitor is especially useful for large-scale events, from conferences to corporate workshops and community fundraisers. 

With Eventnook, you can manage multifaceted events in a centralized location using tools like:

  • Custom, mobile-friendly registration forms.
  • QR code ticketing.
  • Multi-currency payment processing.
Eventnook is an Eventbrite alternative with ticket customization options.

Why do we love this Eventbrite competitor?

Because Eventnook specializes in larger-than-life events, their team is prepared to help your business customize the standard interface to meet your event’s unique and complex needs.

You can reach out to Eventnook for customization options and professional support, including custom branding for your event site, invoices, or registration pages. You can also purchase add-ons for your event, such as a check-in scanner or the Eventnook email blast services.

Does this alternative work with Salesforce?

Eventnook does not offer a Salesforce app, so organizations who already use Salesforce should contact Eventnook for more information on integration options.

Ticketleap is a top Eventbrite alternative.

11. Eventbrite Competitor: Ticketleap

Ticketleap is an online ticketing platform for events of all shapes and sizes.

With user-friendly features designed to maximize guest engagement from registration all the way through to event day, Ticketleap is flexible enough that your team can truly make your event your own.

You can use Ticketleap to do all of the following:

  • Design your event page using their simple, customizable templates.
  • Build out a seating chart or venue map for your event.
  • Promote your event through built-in social sharing integrations.
Ticketleap is an Eventbrite alternative that allows any type of business or organization to manage ticket sales in a user-friendly interface.

Why do we love this Eventbrite competitor?

Ticketleap’s FastPay option allows event creators to receive funds from ticket sales on a weekly basis, even before the event takes place.

Often more convenient than receiving one lump sum payment after the event, FastPay is just one of the ways that Ticketleap prioritizes simplicity and convenience.

Does this alternative work with Salesforce?

Ticketleap does not offer a Salesforce app. For more information on Ticketleap integrations, you can reach out to their support team.

With all of these fantastic Eventbrite competitors on the market, your organization will never need to settle for less than the best.

Want more Salesforce event management inspiration? Check out these additional resources:

Ready to learn how Fonteva can help your events? Come take a quick tour to find out!

6 Text-to-Give Platforms: Boost Funds at Fundraising Events

Here at Fonteva we are all about making event management more simple and profitable. Whether you’re a large or small corporation, organization, or university, we’re always on the lookout for trends to make your events stand a cut above the rest.

Recently, we’ve noticed a growing trend in the nonprofit industry that utilizes text-to-give services to encourage guests to donate during the event.

Why is this growing trend so popular?

For starters, event attendees are likely to have their phones with them and would be more comfortable giving on a device they use regularly. Furthermore, text giving can be completed in 2-3 steps, making it a quick and convenient donation process.

If you’re interested in using text-to-give at your next fundraiser, we compiled a list of the top 7 platforms to get you started:

  1. Snowball
  2. OneCause
  3. myPLEDGER
  4. Activistic
  5. CallHub
  6. Subsplash

For each provider, we’ll dive deeper into how these tools work as well as let you know if each tool can integrate with Salesforce.

Let’s get started with our top recommended platforms!

Top Text-to-Give Platforms

1. Snowball — Best Text-to-Give Platform

Text-to-Donate Overview

Organizations of all shapes and sizes can use Snowball’s (formerly @Pay) text to give service to provide donors with a simple way to give. Whether you’re hosting a live event or just want to start a text-to-give campaign, Snowball makes the process quick and easy.

Snowball uses a 2-step process to accept donations. Donors simply have to text their donations to your nonprofit’s text-to-donate number and follow the link to a pre-written email with the details of their donation. Sending the email confirms their gifts.

With @Pay's text-to-give tool, donors can text the amount the want to give to start the donation process.

If this is the first time a donor has contributed via text message, that individual will fill out a form with payment and contact information, but for future donations, that won’t be necessary! Their pledge donation tools streamline the process even further and can be completed much faster than traditional donation methods.

Why This Text Giving Platform Stands Out

Snowball is a leading text-to-give provider that places a high emphasis on security. As we mentioned before, payment authentication is completed through a donor’s email account. That way, donors don’t have to create or remember a password and are less likely to have their accounts compromised by a hacker.

In addition to Snowball’s text-to-give tool, this provider also has online donation software, fundraising event thermometers, and so much more to help organizations reach their goals.

Salesforce Integration?

Yes! Snowball offers a seamless Salesforce integration, which means all the information you capture from your text-to-give platform will automatically be transferred to your CRM.

2. OneCause — Best Text-to-Give Platform for Fundraising Events

Text-to-Donate Overview

OneCause is a leading nonprofit software provider that offers charity auction software as well as a text-to-give platform. Their goal is to help donors raise more money at fundraising events, and one of the best ways to engage donors is through text messages.

Text2Give from OneCause makes it easy for nonprofits to accept donations and reach out to donors. If donors want to contribute, they just have to text your keyword to your nonprofit’s shortcode. They’ll be directed to your mobile donation form where they can complete their gift.

When donors give with BidPal's text-to-give platform, they'll be directed to a mobile donation form.

Additionally, if you’re planning a silent auction, OneCause also offers their unique BidPal mobile bidding technology to allow guests to make bids directly on their mobile devices.

Why This Text Giving Platform Stands Out

As we mentioned earlier, fundraising events are one of the most effective instances to promote text giving, and using a tool that integrates with event software provides a seamless experience.

What’s more, OneCause has years of experience creating tools for fundraising events so you can rest assured knowing that these tools will perform well with any fundraiser you decide to host.

Salesforce Integration?

Yes! OneCause has a Salesforce application that’s available for free. The app allows you to transfer donor data to and from Salesforce. Plus, you can easily import the data to an existing contact or create new profiles.

Other Recommended Text-to-Give Platforms


Text-to-Donate Overview

MyPLEDGER is a mobile pledging tool that allows organizations to receive donations and send text messages. The platform was specifically created as a solution for universities and colleges, but any nonprofit can use their services.

Some of their features include:

  • Automated text messaging.
  • Customized mobile donation forms.
  • Donor data tracking.

Donors are able to pledge using their phones without any restrictions on donation amount or service provider. 

MyPLEDGER is a secure text-to-give platform that's simple to use.

Why This Text Giving Platform Made The List

MyPLEDGER is a text-to-give tool that has no restrictions. Organizations can receive any amount of pledges and donations aren’t capped at a certain amount.

Additionally, MyPLEDGER offers other tools to help smaller organizations manage their online fundraising efforts. 

Salesforce Integration?

No. MyPLEDGER does not integrate with Salesforce. However, you are able to export information you collect that can then be manually imported in your CRM.

4. Activistic

Text-to-Donate Overview

While not technically a text-to-give platform, Activistic makes mobile donations easy by creating custom mobile apps for nonprofits.

To give a micro donation, donors have to download your application and the rest of the process works similar to a mobile donation form. 

The only difference is that donors don’t have to register with a credit card; instead, donations are added to the supporter’s phone bill.

With Activistic, organizations can design their own custom application for text-to-give donations.

Why This Text Giving Platform Made The List

Generally, creating a mobile app can take months (if not years) to develop. Activistic, however, has created a process that can create your application in just two months.

The team at Activistic will also lead you through the process of app store approvals, beta testing, and promotion.

Salesforce Integration?

No. Unfortunately, Activistic doesn’t directly integrate with Salesforce.

5. CallHub

Text-to-Donate Overview

CallHub is a text-to-give platform that allows you to send out text messages to your donors. With CallHub’s features, your organization will be able to: 

  • Allow donors to sign up for campaigns via text message.
  • Set up automatic replies.
  • Collect key information on donors, including name, email address, and phone number.

Once donors opt into your text message campaign, they’ll be directed to your mobile donation form where they can contribute.

Donors can sign up for campaign updates with CallHub's text giving tool.

Why This Text Giving Platform Made The List

CallHub is focused on helping organizations improve their donor outreach. Their text-to-give tools encourage donors to engage and stay up-to-date on your campaign’s progress.

Plus, CallHub doesn’t charge any monthly or annual fees; nonprofits will only pay $0.016 per outbound message and $0.012 for inbound messages.

Salesforce Integration?

Yes! CallHub integrates with Salesforce so your organization can send text messages for your Salesforce campaigns and keep your donor information in a central location.

Subsplash is a text-to-donate service that was created for churches.

6. Subsplash

Text-to-Donate Overview

Subsplash has a whole suite of giving tools which include their text-to-tithe platform. Donors can donate by texting a unique phrase to your organization’s text-to-give number. They will receive a reply with a link to your donation page.

The tools at Subsplash are specifically made to help churches raise money and track their fundraising performance, but other organizations like colleges and universities can use their platform. 

Subspash's text-to-give platform comes with a whole suite of other online fundraising tools.

Why This Text Giving Platform Made The List

Because Subsplash caters specifically to churches, their platform is well equipped to meet all of your organization’s needs.

In addition to their text-to-give tool, this software provider also offers online donation forms, mobile apps, and so much more to help you raise funds successfully. 

Salesforce Integration?

No. Subsplash doesn’t have a Salesforce integration, but you can learn more migrating data between your fundraising tools on the website.

With so many different text-to-give providers, it can be difficult knowing which one to choose. Hopefully, our list of recommended providers has encouraged you to incorporate text-to-give into your fundraisers as well as narrow down your options.

Want more advice on how to manage and raise money for your event? Check out these additional resources to get started:

  1. Event Management App Features. There is no denying that events require a lot of time and effort. Luckily, planning an event can go much smoother when you have the right tools. Learn about 5 key features to look for when searching an event management app.
  2. Salesforce Event Planning Steps. Whether you’re planning a training session, conference, or fundraising gala, Salesforce users can utilize these tools to help plan events. Learn about 7 steps to help make Salesforce planning a success.
  3. Text-to-Give Ultimate Guide. Interested in learning more about how text-to-give works and other ways you can incorporate it into your fundraising strategy? This comprehensive guide from Snowball can help you brush up on the basics.
  4. More Text-to-Give Platforms. For even more mobile fundraising solutions, check out Double the Donation’s list of recommended text-to-give platforms.

Learn more ways you can improve your events using text-to-give platforms and other strategies.

Planning Salesforce events is simple with the right event management app.

Salesforce Event Planning: 7 Key Steps for Success

For Salesforce users, your database is likely the hub of most of your daily activities. Between tracking data, running reports, and managing communications, it often seems like your Salesforce system can do it all.

But did you know that Salesforce can also be used to plan successful, engaging events? 

It’s true! With the right software and a little bit of strategy, you can plan awe-inspiring events without ever leaving your Salesforce CRM. From galas to walkathons, meetings to training sessions, you can plan any type of event with ease.

How do you do it? You just have to follow these simple steps!

  1. Start with the right Salesforce event management app
  2. Segment your Salesforce data
  3. Set custom pricing levels for your Salesforce event
  4. Build an event microsite
  5. Manage event logistics using your Salesforce app
  6. Register your attendees online or at the door
  7. Compile event reports (and get ready for the next event!)

Let’s take our event management strategy one step at a time. When we’re done, you’ll be left with all the know-how you need to host your most successful event yet.

Step 1: Plan your Salesforce event using a native app.

1. Start with the Right Salesforce Event Management App

Before you can jump into event-planning, you’ll need to find an event management solution to help you keep track of all the moving pieces of your event.

Why This Step Matters

In order to streamline your event management experience (and limit potential pitfalls), you should find an event management app that works with your Salesforce CRM platform.

The benefit of working with a Salesforce app, as opposed to a separate platform, is that all your data will be available in one place.

If you’ve ever planned an event before, you know how important it is to have all relevant data on hand to plan events that are customized for your audience. Planning generic events that aren’t responsive to your attendees’ preferences, interests, or lifestyles won’t be very profitable and might deter guests from attending future events.

How to Plan Your Salesforce Event with This in Mind

The best starting point for your software search is understanding the difference between native Salesforce applications and non-native apps.

Put simply, a native app is one that was built to work within your Salesforce CRM. A non-native app, on the other hand, is built on a third-party platform and must be integrated.

You can learn more about the differences by examining our in-depth look at the topic, but for now, consider these benefits of using a native app:

  • Guaranteed compatibility. You won’t have to worry about external platforms, additional setup, or third-party data storage. Since all your information resides in one system, everything you need automatically works together perfectly—absolutely no integration required!
  • Continual data updates. You need your guest data to maintain accuracy in real-time, and a native app is the only way to ensure that! Since all data is housed together, all of your information is continually updated with no added effort on your end.
  • Reduced manual data entry. When you work within two platforms, there’s always a risk that incomplete data will find its way to your database, meaning you’ll consistently have to check and re-enter information. Since a native app updates on its own, there’s less risk for error and less time spent on data entry.

Not sure what to look for in a Salesforce app? Our list of top features can help you find the perfect tool for your organization’s needs.

 Check this off your Salesforce event to-do list when you’ve found the right native app to launch your event management project!

Step 2: Plan strategic Salesforce events by segmenting your Salesforce data.

2. Segment Your Salesforce Data

Like most organizations, your Salesforce database is likely bursting with useful information. Now it’s time to put it to use for your upcoming event.

Why This Step Matters

As mentioned, planning generic events won’t leave any of your guests feeling good about signing up for any future conferences, meetings, or fundraisers your organization might host.

However, if you use your Salesforce data to tailor your event-planning tactics, your guests are sure to take notice! 

You can segment your data using custom fields, and use the intel you collect to design pitch-perfect events that are designed with your attendees in mind.

How to Plan Your Salesforce Event with This in Mind

You can segment your data to find pretty much any information you need, but when it comes to events, there are a few especially important ways you can use data segmentation:

  • Set ticket pricing levels. Segment your list by past giving history or income level to determine an appropriate ticket pricing strategy. You can use this information to pinpoint the perfect general admission price, or take a more customized strategy (more on that below!).
  • Develop a guest list. Instead of casting a wide net across your entire database, start putting together a guest list with the most likely attendees. You can tailor your invitation approach by first setting an exclusive RSVP list and go from there to create a general admission list.
  • Send targeted communications. You can filter your database by communication preference to make sure you’re reaching out to constituents in the most advantageous way. You can also use relevant data to make sure your emails, calls, and direct mailings are as personalized as possible.

 Check this off your Salesforce event to-do list when you’ve segmented your database and come away with relevant insights that can help your event be more strategic, profitable, and guest-specific.

Step 3: Use your data to set custom price points for your Salesforce event guests.

3. Set Custom Pricing Levels for Your Salesforce Event

All events are different, and they require different ticket pricing and registration options. For most events, you can’t just select one general ticket price and move on; you need to customize your pricing levels!

Why This Step Matters

In order to continue hosting events (and keep your organization afloat), you need to plan events that are budget-conscious and lucrative. Ticket sales are a major part of that equation.

On the other hand, it’s also imperative that your organization considers your constituents’ budgets and sets registration fees that your guests can actually afford.

How do you solve both those problems at once? Use your Salesforce event management app to devise a pricing plan that’s customized to your guests and can help you bring in the ticket sales you need. 

With Fonteva Events, your Salesforce event planning team can set as many custom ticket prices as you'd like.

For this Salesforce event, there are three simple ticket types: board member, member, and non-member, each with their own price and quantity. With Fonteva Events, you can even unpublish certain listings to keep registration options hidden.

How to Plan Your Salesforce Event with This in Mind

Like many other aspects of your event, the ticket levels you choose will be uniquely reflective of your organization and your guests.

However, here are a few general price points to consider featuring to give your guests flexibility with their ticket options:

  • General admission. The baseline price you’ll offer to most of your registrants, general admission ticket pricing should be based off of your guest list’s historic median giving amount. Of course, you also have to consider your event budget, including costs for venue, speakers, and technology.
  • VIP pricing. This price point should be reserved for special subsections of your guest list, including members, major donors, or early-bird registrants. With this ticket, you might also want to offer additional VIP perks, such as special table assignments or exclusive access.
  • Personalized pricing. Using the data you store in Salesforce, you can determine the most appropriate, effective ticket prices for specific groups or even individuals. You can refer to giving histories, membership levels, or other custom fields to create 100% custom pricing.

 Check this off your Salesforce event to-do list when you’ve priced your tickets according to your Salesforce data, guest list, and event goals. You’re ready to start selling!

Step 4: Use your Salesforce event app to build a microsite to promote your event.

4. Build an Event Microsite

To make sure you fill all the seats on event day, you’ll need to consider your promotional tactics early on. While a multi-channel marketing approach is always encouraged, you’ll also want to make your event details easy to find for potential guests.

Why This Step Matters

Especially important for large events, a dedicated event webpage—also known as a microsite—serves as the center of all things event-related.

Think about it: do you want your guests to spend valuable time scouring your organization’s website, social media pages, and email newsletter archives to find out the information they need about your event? Or worse—do you want potential guests to miss out on signing up for your event because they don’t know where to do it?

That’s where your event microsite comes in! With a well-designed site, your guests will have a one-stop shop for anything and everything related to your event.

How to Plan Your Salesforce Event with This in Mind

Ideally, your Salesforce event management software should generate a site for you, automatically pulling event details from your database to populate the site.

To get the most out of your microsite, make sure to include all of the following:

  • Registration information. Using your event management app, build or customize registration forms to place on your microsite. Since your microsite is already linked with your CRM, all the data you collect on your forms will be automatically filed into your database.
  • Merchandise catalog. You can set up an online store to sell fixed-price items on your microsite. Guests can add these to their ticket purchase or buy the products they like individually.
  • Event details. Date, time, and location should all be prominently displayed on the front page of your microsite, but you can also include separate tabs with speaker information, specific session details, and logistical information (e.g., parking, check-in times, etc).

Build out your event micro-site using your Salesforce event management app.

This Salesforce event microsite features separate pages for agenda, speakers, eCommerce store, and more.

 Check this off your Salesforce event to-do list when you’ve built a microsite to promote your upcoming event and share relevant details with guests.

Step 5: Use your Salesforce event management app to juggle all the logistics of your event.

5. Manage Event Logistics Using Your Salesforce App

Every event planning team has a million responsibilities to stay on top of before (and during) the big day. Your Salesforce event management app can help you track those tasks!

Why This Step Matters

Now that you’ve gotten a lot of the “pre-prep” out of the way, it’s time to dive into the real event planning.

Luckily, with an event management app that works within Salesforce, you won’t have to leave your CRM to manage all the details of your event, big or small.

Having all your event data in one place lessens the possibility that you or your team will overlook an important detail. And, when event day rolls around, you won’t have to worry about juggling various platforms to stay on top of your plans—it will all be accessible in Salesforce!

How to Plan Your Salesforce Event with This in Mind

Within your Salesforce app, you can keep tabs on these important event considerations:

  • Venue. Where will you hold your event? Is this location geographically accessible for your guests? Can the venue accommodate all of your guests? How many rooms will you need? Will you have access to a stage, projector, lighting and sound equipment, tables, or anything else you might need?
  • Sponsors. Are there local businesses who’ve previously interacted with your organization? Do any of your constituents have ties to generous corporations? What sponsorship levels will you offer?
  • Speakers. Who in your database might be a good fit to speak at your event? What speakers or topics might be most relevant to your guests’ interests? How does hiring a professional speaker fit into your event budget?

You’ll also be able to use your event management app to manage exhibitors, vendors, auction items, event sessions and/or tracks, table and seating charts, and many other elements that contribute to a successful event!

 Check this off your Salesforce event to-do list when you’ve used your Salesforce event management software to plan and track all the finer details of your event. It’s almost time for event day!

Step 6: Use your Salesforce event management app to set up registration for your event guests.

6. Register Guests Online and at the Door

Your event is well-planned and expertly promoted—all that’s missing are your guests!

Why This Step Matters

Having a strategy in place for registration can help your organization stay on track of your guest list and streamline the process for your attendees, too.

Plus, accepting registrations in a variety of formats can help you maximize your event revenue and boost the turnout overall.

How to Plan Your Salesforce Event with This in Mind

Depending on the scale of your event, it might make sense to offer online-only registration. However, offering registration onsite on event day can bring in additional last-minute ticket sales and help you fill in empty seats.

Regardless of which path you choose, follow these best practices for managing your guests’ registrations:

  • Make online registration mobile-friendly. Smartphones and tablets are nothing if not universal. By mobile-optimizing your registration forms, you’ll make signing up or purchasing tickets for your event convenient for guests on the go.
  • Allow guests to build their own schedules. If you’re hosting a conference or multi-day event with various tracks, sessions, and speakers, you should enable guests to design their own agendas based on their interests and availability.
  • Make multi-session signup intuitive. For multi-session courses, guests should be able to quickly sign up for all events in a series at once. That way, their entire event schedule is mapped out, no extra effort needed.

 Check this off your Salesforce event to-do list when tickets are purchased, guest lists are set, and your registered attendees are ready for your event!

Step 7: Compile Salesforce event data within your CRM so you can improve for future events.

7. Compile Event Reports (and Get Ready for the Next Event!)

Event planning never stops, so you’ll need to assess the success of this event in order to achieve even greater heights at the next one.

Why This Step Matters

After event doors close and your team breathes a well-deserved sigh of relief, the work isn’t quitdone yet.

Before you can wrap up your event, you should analyze your success to see what elements of your event strategy were right on track and which ones lagged a little bit. 

By using reporting tools to objectively assess your success, you can improve your event-planning skills for the future and create more compelling events from now on.

How to Plan Your Salesforce Event with This in Mind

To get a good idea of how your event measured up, make use of these metrics:

  • Registration and attendance. How many individuals registered for your event? How many of those attended? At what point did they register? What ticket level was the most widely purchase?
  • Cost-effectiveness. How many tickets did you sell? How did your profit compare to your budgetary expenses? Did you have other revenue streams, such as merchandise or donations?
  • Attendee engagement. How do the responses from your pre-event survey compare to your post-event survey? Did your marketing tactics generate ticket sales, new social media followers, or new customers?

No matter how you measure success, what’s important is that you set concrete event goals and follow through on tracking your progress against them.

If keeping tabs on your success seems daunting, don’t worry—the right event management app should come with easy-to-use reporting and analytics features designed to make managing goals easier.

Measure your event success using your Salesforce event management app's reporting and analytics features.

This Salesforce event report measures membership attendance and subscriptions in an easy-to-view interface.

 Check this off your Salesforce event to-do list when you know exactly how well your event performed and already know where to start for the next event!

The perfectly planned event might be an abstract concept, but with a little help from the right event management software (not to mention your Salesforce data!), your organization will soon be one step closer to event success—and happy guests!

For more help planning your next event in Salesforce, check out these additional resources:

  • Salesforce Event Management: The Essential Guide. We’ve put everything you need to know about using your Salesforce system to plan engaging, inspiring events. Trust us: this is the last resource you’ll need for everything event management!
  • Best Eventbrite Alternatives. Thinking of using the web-based event platform Eventbrite to plan your Salesforce event? Before you commit, check out these solutions like Eventbrite (but better) for your event management needs.
  • Top Salesforce Event Management Integrations (Rated and Reviewed). The web development team at DNL OmniMedia has gone through the most popular Salesforce event management solutions to help you find the one that will work for you. See how Fonteva Events, Eventbrite, and Cvent compare!

Learn more about Salesforce Event Planning with our simple 7 steps!

Learn which features are must-haves in your Salesforce event management application.

Event Management Apps: Key Features to Succeed on Salesforce

If you’ve ever browsed the Salesforce AppExchange, you know that there’s almost no limit to what your Salesforce CRM can do. Event management is only one of the many areas your Salesforce system can lend a hand in, but for organizations who often plan events—whether large or small, ticketed or free—the importance of Salesforce event management apps can’t be overstated.

If you’re in the market for a comprehensive solution to help you streamline your event planning within Salesforce, you might feel overwhelmed when faced with the multitude of available event management apps. And understandably so!

Thankfully, we’re here to walk you through all the standout features you need to have in the event management tool you select. Here’s what we’ll look at:

  1. Native Salesforce application
  2. Cloud-based functionality
  3. Flexible guest management tools
  4. Custom registration options
  5. Event website generator

When you know what you’re looking for, you’ll be well on your way to finding the right app and planning phenomenal events.

Before we jump in, let’s make sure you have a grasp on the basics of planning events in Salesforce. Get started by reading our essential guide to the topic—we’ll be here when you get back!

Make sure that your event management app is native to Salesforce.

1. Top Salesforce Event Management App Feature: Native Salesforce Application

We could spend some serious time delving into the difference between native and non-native Salesforce apps (as we did in this helpful post), but before we get carried away with the pros and cons of each, let’s establish what exactly we mean by “native app.”

A native Salesforce application was built in Salesforce, lives in Salesforce, and inherently works in conjunction with Salesforce. When you’re using a native app, there’s no disconnect between your CRM and your app.

Now let’s look at the other end of the spectrum: the non-native app.

Since a non-native app and Salesforce exist separately, the platforms must be integrated to work together, and any data housed within the two must be transferred back and forth.

So, what does that mean for your event management team? 

Essentially, the native vs. non-native conundrum leaves you with a few major takeaways to consider as you select a Salesforce event planning solution:

  • Native apps give you access to all your data. To plan strategic events, you need to have access to your guests’ information. If your event management app isn’t synced up seamlessly with your Salesforce CRM, you won’t be able to get a comprehensive view of your constituents in relation to your event.
  • Native apps don’t require data migration. When all information is stored in one location, there’s no need to transfer data between the two platforms. To keep non-native apps up to date with your Salesforce data (and vice versa), you’ll have to update each platform, which can require manual data entry on your end.
  • Native apps work in tandem with the Salesforce infrastructure. Since native event management apps exist within Salesforce, as long as your CRM is working, your event management app will be too. Both work on the same server and have the same underlying structure, so there are no additional hurdles to jump over to make sure your app stays running smoothly.

While non-native apps can still work well with Salesforce, they’ll never be as efficient or compatible as a native app—they just weren’t built to be!

See This Salesforce Event Management Feature in Action

With a native application, you’ll be able to draw on existing data in your Salesforce CRM, which is especially important when creating comprehensive reports.

With a native Salesforce app, you can see all of your event and constituent information in one place.

In this example of Fonteva Events, you can see analytics relating to the event itself as well as membership data, annual event reports, and revenue over time.

With so much data to sift through, having to migrate data back and forth between disconnected systems will only slow you down. A native app can ensure you have access to full sets of data in real-time!

Search for a Salesforce event management app that's fully cloud-based so you can access your data on the go.

2. Top Salesforce Event Management App Feature: Cloud-Based Functionality

Planning an event is a time-intensive job, so there’s no guaranteeing that you’ll always be in the office.

To make sure you can access important information wherever you are, search for a cloud-based event management solution.

Because cloud-based apps store your information on the internet rather than on a specific device, you don’t need to connect to any hardware to gain access to your software; you simply need an internet connection. 

Many of the benefits of cloud-based technology are obvious, but let’s go over a few key advantages to emphasize just how important this feature is in your event management app:

  • Multi-user capabilities. Since the software isn’t tied to any one computer, it’s much easier for multiple users to have access to your event management app. Event management isn’t a one-person job, so your event management app shouldn’t be a one-person solution!
  • Easy event-day access. When your event day(s) come, you’ll almost definitely be running around the venue, checking in guests, and keeping up with your team’s various responsibilities. If you’re able to have your app on hand on your mobile device, you won’t lose track of tasks along the way!
  • Unlimited growth potential. Cloud technology is scalable, so your team can instantly increase storage capacity when needed. And since the cloud offers unlimited availability, you can continue expanding as much as you need without needing to pay for additional hardware or storage space.

Having swift access to your event information isn’t just a priority; it’s a necessity! A cloud-based app will work with you whenever, wherever to make sure you can get the job done while at your desk or on the go.

See This Salesforce Event Management Feature in Action

Fonteva Events enables you to access event details like registration and ticketing via the Salesforce1 mobile app.


You’ll need to provide your guests with on-the-go ticket options (like the QR code ticket shown here), but it’s equally important to be able to make adjustments to your event and communicate with your staff via mobile device too.

By finding an app that works with Salesforce’s mobile app, you’ll be able to view event reports, update event details, communicate with guests, and much more, without being tethered to a desk.

Use your Salesforce event management app to customize the guest experience at your event.

3. Top Salesforce Event Management App Feature: Flexible Guest Management Tools

Your guests are at the center of your event. No matter what other tasks you spend time on, your event management process should really boil down to one thing: creating an event that your guests will love attending.

To make that happen, find a Salesforce event management app that can help you prioritize attendee engagement and maximize guest participation.

For just a few examples of where your event app can play a role in guest management, start with these key features:

  • Guest schedules and agendas. If you’re planning multi-day or multi-session events (think: conferences or training courses), you should find an event management app that enables your guests to plan their own schedules and sign up for only the sessions they plan to attend or all events in a series at once.
  • Table and seating assignments. You can use your event management app to map out seating charts and table arrangements in an intuitive, hassle-free way. Keep track of groups, seating preferences, and designated VIPs to ensure that all guests are appropriately seated, without the stress of doing it all manually.
  • RSVP management. You should have no problem using your event management app to file all the RSVPs or registrations you receive for your event. Instantly file your guests’ information within your Salesforce database so you can reference it now and for future events.

Keeping your guests happy now will ensure they continue coming back to future events and supporting your organization in other ways, so you should take any measures you can take to improve their experience.

See This Salesforce Event Management Feature in Action

When you’re planning a complex event, it’s vital to keep the registration process as simple as can be for guests. A user-friendly agenda builder, like the one below, can help!

With your Salesforce event management app, you should be able to build dynamic sessions with their own customized options.

You can take the guesswork out of the registration process by putting the power in your attendees’ hands. Allow them to select the sessions they’re most interested in attending and adjust their schedules as much as they want leading up to the event.

With the best event management apps, you’ll even be able to customize your event on a session-by-session level by adding separate registration fees, questionnaires, or restrictions for each session as needed.

Use your Salesforce event management app to give your guests custom registration options with distinct ticket levels.

4. Top Salesforce Event Management App Feature: Custom Registration Options

No two events are created equal, which means your registration options should reflect your event specifically.

Before we dive into registration customization, let’s recap with an overview of the different types of events you might need custom registration for:

  • Multi-day events, such as conferences.
  • Event series, such as courses or classes.
  • Single-day events, such as a fundraising auction.
  • Multi-track events, with several series options.

With each type of event, your guests will need specialized registration options that allow them to choose exactly what they want and provide your organization with the details you need.

What might your registration options look like? Let’s go over a few examples of what your forms might include:

  • Custom ticket levels, including VIP, general admission, or exclusive offers.
  • Group or individual registration.
  • Seating preferences.
  • Additional purchases or donations.
  • Meal preferences or dietary restrictions.
  • Preferred method of communication.

When you give your guests maximum flexibility during registration, you set them up to better enjoy your event. Happy guests and a stress-free planning team equals a win-win situation!

See This Salesforce Event Management Feature in Action

One of the easiest (and most necessary) ways of customizing the registration process is by sending pre- and post-show surveys to your attendees.

Your event management app should allow you build out custom questionnaires and attach them to your registration form. That way, you can collect additional data without having to follow up with registrants manually.

Send pre- and post-show surveys to better understand your guests and inform both this event and future ones.

Some of the information you’ll need for an event won’t be information you already have on file (as is likely the case in the example above). However, when you use an event management app that’s native or integrated with Salesforce, you can transfer the data you capture in your surveys and store it in your customer or account profiles for future use.

You can use your Salesforce event management app to quickly build a dedicated micro-site for your event.

5. Top Salesforce Event Management App Feature: Event Website Generator

Between your website, email newsletters, and social media profiles, your organization will likely post event information across a number of different marketing channels.

While you definitely do want to take a multi-channel promotional approach, there’s also a benefit to creating one central hub for all your event information. That’s why we recommend finding an event management app that can generate dedicated event microsites.

Not only will your guests be able to more easily locate exact event details when they’re all stored on one easy-to-navigate site, but they’ll also be more inclined to share your event with friends when they can send all details via one simple link.

Aside from being the go-to event resource, your microsite can serve other purposes too, including:

  • Selling tickets. Simplify the ticket-buying process by offering a user-friendly registration form on your microsite. Make sure to prominently display this page in your site navigation and on the homepage.
  • Displaying merchandise. Set up your eStore and allow guests and other supporters to browse and purchase items directly from your event site.
  • Recognizing sponsors. Dedicate a page to thanking those individuals and businesses who have generously supported your event!

Your event management app can help you build this page to meet your needs, without having to go through a third-party web designer. See what customization options your app enables to ensure you can brand your page appropriately.

See This Salesforce Event Management Feature in Action

You can use your event management app to build out an event microsite that reflects your event and includes all of the information you want to provide.

Build out your event micro-site using your Salesforce event management app.

In this example, guests can select their ticket type, view event details (such as date, time, and location), and even see logistical information (like parking instructions) all on one simple, branded overview page.

Events are a major part of operations for some organizations. But just because they’re important doesn’t mean they have to be a hassle!

Streamline all aspects of your event management by finding a platform with all of these key features, plus any other specific needs your organization might have.

For more on managing events in Salesforce, take a look at these great resources:

Learn more about Salesforce Event Planning with our simple 7 steps!


Learn the difference between native and non-native Salesforce event management apps (and how it affects your event!).

Salesforce Event Management: Why Native Matters

There are a plethora of Salesforce event management applications at your organization’s disposal. And although these apps have varying prices, feature sets, and target audiences, each is designed with a simple purpose: to help your organization plan the best event possible!

As you’re sifting through potential apps and diligently researching which event management features you need the most, you may inadvertently breeze over a concept that can (and should) seriously impact your decision—we’re talking about what it means to be a “native” Salesforce app. 

If you’ve found yourself scratching your head at what the term “native application” means or how it applies to your event management, you’ve come to the right post. Here, we’ll break down three questions you might have about Salesforce native apps:

  1. What is a native Salesforce app?
  2. What are the benefits of working with a native Salesforce app?
  3. Are there advantages for native apps specific to event management?

Once you know why being native matters, you’ll be able to make a better informed decision regarding your own event management needs.

What is a native Salesforce app?

1. What is a native Salesforce app?

Before we get ahead of ourselves, we should break down a thorough definition of what makes an app native to Salesforce:

A native Salesforce app was built on top of Salesforce, runs entirely within the Saleforce infrastructure, and functions as an extension of your Salesforce CRM.

What does that mean? Let’s look at it piece by piece:

A native Salesforce event management app is built into your CRM system for guaranteed compatibility.

  • A native app was built on top of Salesforce. These applications were created using the existing Salesforce platform, meaning they’ll look and function similarly to the rest of your CRM.
  • A native app runs entirely within Salesforce. You’ll never have to transfer data between systems or interact with third party platforms.
  • A native app functions as an extension of Salesforce. Since the application exists exclusively in Salesforce, as long as your Salesforce is working, your app will be too.

You can view a native app as an interconnected part of your Salesforce system rather than a separate platform with its own infrastructure, security, and data storage.

It’s important to keep in mind that just because an app was built for Salesforce, it isn’t necessarily a native app. In fact, most apps available on the Salesforce AppExchange are non-native.

So, what are the key drawbacks to using non-native apps?

A non-native Salesforce application must be manually integrated with your CRM.

  • Non-native apps were not built within Salesforce and don’t run entirely within Salesforce. These apps require third-party integration to work with your CRM.
  • If you use a non-native app, its data will be stored outside Salesforce. To access both sets of data concurrently, you’ll need to transfer the data from one platform to the other.
  • Non-native apps have their own security parameters and servers. They typically require additional third-party setup to connect to your database.

Along with being Salesforce native, make sure your event management app has all the features you need to plan successful events. Learn what features to look out for by reading this helpful article!

The takeaway: Native apps are an extension of your Salesforce CRM and work hand-in-hand with Salesforce, giving you a more intuitive event management experience.

What are the benefits of working with a native Salesforce app?

2. What are the benefits of working with a native Salesforce app?

Native applications come with a host of benefits for Salesforce users. Let’s walk through a sampling:

  • A complete data set, no data transfer required. Since your event management app and Salesforce data both exist within the same platform, you won’t have to transfer information back and forth to get a complete view of your data. Everything you need is all together, all the time.
  • Consistent availability and performance. Salesforce is an inherently stable infrastructure, so if your app is built on Salesforce, you shouldn’t have to deal with interruptions or downtime. A third-party app, on the other hand, might be built on any infrastructure, and there’s no way to guarantee reliability.
  • Familiar security standards. A native app operates under the same data security and sharing standards as Salesforce, so you don’t have to worry about safety. A third-party app comes with its own security protocol, so you’ll need to thoroughly evaluate it before trusting it with access to your data.

Non-native apps require custom integrations, and many organizations need to look to a developer or consultant to help them through that process. Those services come at a cost, and it typically takes a significant amount of time to get completely set up, oriented, and successfully operating with their new system.

With a native app, you’ll never have to worry about time-consuming integration, incomplete data, or third-party servers; you’ll be able to access everything you need without ever leaving your Salesforce system.

The takeaway: Salesforce native apps give you the most complete view of your data with less work on your end.

Are there advantages for native apps specific to event management?

3. Are there advantages for native apps specific to event management?

So far, we’ve outlined the general benefits of working with a native Salesforce app as opposed to a non-native integrated app.

While being Salesforce native is important for all types of apps, it’s especially vital for event management apps.

Why is that the case? Simply put, your Salesforce data is the crux of your event-planning strategy. Without a guaranteed complete set of data at all times, you won’t be able to use your guests’ information to inform your tactics.

Let’s explore a few ways you can use your Salesforce data to plan a better event:

  • Planning a strategic guest list and sending targeted RSVPs to specific subsets of constituents.
  • Tailoring communications to fit guests’ preferences (and then sending those messages using Salesforce).
  • Managing ticketing options and prices based on income levels and giving histories.
  • Keeping track of constituent engagements in order to funnel specific constituents toward certain objectives.

With your Salesforce data and event management data accessible in a centralized location, you’ll be able to cohesively manage both sets in a holistic way.

The takeaway: Having complete, up-to-date information is crucial for planning and executing strategic events. With a native app, you’re ensured access to everything you need within Salesforce.

If planning successful events is one of your organization’s most important tasks, you shouldn’t take your search for the perfect Salesforce event management app lightly.

To get the best results from your event management application, search for a platform that’s native to Salesforce and can guarantee high performance, utmost reliability, and a comprehensive look at your guest and event data.

For more Salesforce event management resources, check out these amazing additional resources:

  • The Essential Guide to Salesforce Event Management. Before you can find the right app, you need to know the basics of planning events in Salesforce. This guide breaks everything down for you to make your event management process easier!
  • 7 Steps to Planning Successful Salesforce Events. Once you’ve got your native app, learn how to use it to make the most of your upcoming event. This list of best practices and strategies will help you engage guests and improve your events.
  • Double the Donation’s List of Cvent Competitors. There are a number of amazing Salesforce event management apps available, so why limit yourself? Double the Donation will walk you through the pros and cons of the best Salesforce event management apps on the market.

Learn why a Salesforce native app is integral to your event management.