Learn more about event compliance with Fonteva!

5 Compliance Rules You Must Know Before Your Next Fundraising Event

Fundraising events can be a great way for you to engage, educate, and inspire your members and ultimately generate revenue for your association. Understanding compliance requirements will ensure that your event brings the success you seek, rather than an unpleasant surprise. Here are 6 rules to follow before your next fundraising event:  

1. Register to fundraise where required 

Communication is key to any successful event and determines where you must register to fundraise. Before you begin emailing, posting, and tweeting about your event, make sure you understand the basics of fundraising licensing. States define fundraising solicitation as asking for donations, regardless of the means. Solicitation takes place wherever the fundraising message is received, regardless of whether a donation is given in response to that solicitation. Those event emails, tweets, and posts could mean that your association is fundraising in all 50 states. If so, you may need to register to fundraise in many of them.

State law governs fundraising registration, reporting, exemption, and renewal. Currently, 41 states require nonprofits to register before they solicit donations from their residents. Annual renewals of those registrations, as well as regular reporting, is also typically required. 25 states mandate that nonprofits include specific disclosure language in all fundraising solicitations. As part of your event planning and budgeting process, determine where you must register. This clickable map of the requirements of each state includes specific details and instructions.

2. Confirm fundraising professionals are registered where required

Bringing in a fundraising professional to help with your event can be a great strategy, but requires specific registrations and reports in many states. While each state has its own definitions, a fundraising professional is generally an independent person or firm (rather than an employee or volunteer) who is paid to assist you with its fundraising. Fundraising professionals include both fundraising counsel and professional solicitors. In most states, both types of fundraising professionals are required to register, renew annually, and report regularly. If you have hired a fundraising professional to assist with events or campaigns in multiple states, they may need to register and report in multiple states. 

Although registration and reporting are the responsibility of the fundraising professional, it’s wise to make sure that all of the people you hire are compliant. Hiring a professional fundraiser may bring extra state scrutiny to your association.  You may be required to submit contracts to the state, as well as provide details about the relationship between your association and the fundraising professional. You can learn more about the requirements for each type of professional fundraisers and the organizations that work with them in this professional fundraiser guide.

3. Meet state fundraising disclosure requirements

In addition to fundraising registration requirements, 26 jurisdictions require nonprofits to include some form of disclosure statement when communicating with donors. This may include items such as:

  • The full legal name of your nonprofit
  • Address and contact information
  • The charitable purpose for which funds are being solicited
  • Your fundraising registration number
  • Directions for contacting state authorities to obtain copies of your financial or registration information

Typically, disclosures must be included on any written solicitations, as well as donor receipts, reminders, and confirmations. These requirements may also apply to online solicitations such as social media posts and web pages. In-person, email, and telephone solicitations also require disclosures in some states, and there may be a different disclosure requirement for each type of solicitation. 

Remember that solicitation occurs where the message is received, not where it originates. This means that you may be required to include disclosures from multiple states in your fundraising appeals and donor communications. With such varied requirements, be sure that each fundraising activity you engage in meets the guidelines of all appropriate states. 

4. Obtain all needed state and local gaming licenses 

Bingo, auctions, raffles, casino nights, and other types of gaming can be a fun way to raise funds and build a sense of community at your event. If you are planning to engage in these activities, you need to investigate before signing with your event venue. Be sure to first check with the municipality where your desired venue is located to confirm that the charitable gaming of interest is allowed there.

If so, determine if you must also obtain a specific state gaming license, as well as a local gaming permit. Nonprofits that use games for fundraising purposes are typically required to apply for a license or permit from the state. Most states allow nonprofits to conduct a variety of gaming events in conjunction with an event as long as the organization holds the proper license. Depending on the activities you are planning, you may need to obtain more than one license. Be sure to comply with state restrictions on who is permitted to conduct and attend gaming activities. Finally, be sure to file all required post-event reports with licensing authorities. Consult a charitable gaming compliance guide to ensure that your event gaming meets all legal requirements.

5. Plan ahead to ensure success and compliance!

The time required to register in a given state can vary from a few days to a few months. Be sure to account for the state’s processing time when calculating your event compliance timeline. Carefully track deadlines for each state’s registration applications and all required reports. Include reminders to follow up on each submitted application. Then complete and submit all registration applications far enough in advance to confirm that you will be in total compliance before the big day! 

Make sure that your event is memorable for all the right reasons. Compliance minimizes risk, protects the reputation of your association, and sets your event up for success. With careful attention to detail, comprehensive event software, and detailed compliance guides, you can be confident that you meet all state regulatory requirements triggered by your event. To make sure that your association understands and complies with all registration obligations, consider hiring a specialist who is knowledgeable about nonprofit fundraising compliance to manage these details for you. That way, you’ll have more time to focus on your mission and members.


Harbor Compliance does not provide tax, financial, or legal advice. Use of our services does not create an attorney-client relationship. Harbor Compliance is not acting as your attorney and does not review the information you provide to us for legal accuracy or sufficiency.

Sharon Cody, J.D. is the Nonprofit Partnership Manager at Harbor Compliance, a leading provider of compliance solutions. Sharon is passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Her more than 30 years of experience as an attorney, charitable fundraiser, foundation executive, and nonprofit board member give her unique insight on the use of nonprofit compliance as a strategic tool to enhance an organization’s reputation and increase its revenue. Sharon can be reached at scody@harborcompliance.com or 1-717-431-9162.



Beyond CEUs: 5 Reasons Association Members Attend Events

Associations can glean a ton of value from events. Therefore, it’s no surprise that ticket prices for the heaviest-hitting conferences and events are in the hundreds to thousands of dollars range. After all, how can you put a price on the future of business and leadership? 

Practically speaking, people don’t solely attend events for the perfunctory continuing education (CE) certificate that proves you earned the credit. 

Your association’s members are probably attending events in hopes of experiencing these five things: 

  1. Grow your network.
  2. Discover new solutions.
  3. Get actionable insights.
  4. Explore the latest best practices.
  5. Be inspired.

Although collecting CEUs is important, especially in dynamic industries with ever-changing rules and regulations, it’s hardly the only reason that associations attend events. Registration, travel, and lodging for an event can quickly become expensive. Additionally, attending events is more than just a professional development investment. There are five key ways that associations can gain a wealth of value by attending events, which you can read about in more detail below.

1. Grow your network: engage with prospective members and partners. 

According to the International Association of Exhibitions and Events (IAEE), one of the top three reasons people decide to attend an event is for networking purposes. 

Large conferences, especially those that cater to a vast spectrum of industries, present incredibly unique opportunities for associations to connect with prospective members and partners. It’s rare that the exact same body of delegates will attend the same event year after year, so the element of diversity alone is a compelling reason to attend events. 

By connecting with business leaders from other cultures, models, and stages of maturity, you stand a good chance of meeting someone new. Conversation can be a priceless asset when it comes to finding new ways to engage membership, generate non-dues revenue, and ultimately connect with others who face similar challenges.

2. Discover new solutions to ongoing challenges that impact your business, its cohorts, and your membership.

Keeping members engaged is critical for overall success and can yield high-impact results, not the least of which is revenue generation. 

How do the most successful organizations keep their members engaged? What practical solutions are bringing the most value to the process of membership engagement? What does success look like today, and how can you seize opportunities for your own members? 

Finding and discussing answers to these questions (plus countless others) is a key motivating factor for attending events. CEUs may offer an incentive to attend specific sessions for your industry, but you are likely to spend more time at the tradeshow booths if there is a product or service that’s built with your association and its members in mind. This is something that can be clearly displayed using an event app.

3. Get actionable insights you can apply right away.

The business landscape is changing dramatically and moving faster than ever before. How can associations keep up?

 To say that technology is requisite for success doesn’t quite hit the mark – these tools are paramount in today’s world. Staying ahead of trends in membership engagement, non-dues revenue generation, and modern marketing means that associations are increasingly reliant on software and other tools that keep their proverbial trains on-track.

4. Explore the latest best practices to avoid reinventing the wheel.

Like most successful business leaders and association executives, you consider attending an event to find best practices to help your organization(s) stay ahead of the curve. You want to know about the latest technology and tools that can help you meet members and community demands faster and better at every turn.  

Attending an event is a surefire way to see how others have succeeded and failed, offering a chance to learn from those scenarios. Rather than reinventing the wheel for your cohorts, you can make a few adjustments to another association’s strategy and tactics. In a matter of weeks, rather than months or years, you can offer a host of innovative and beneficial activities that will keep your members engaged and your revenue stream(s) running.

5. Be inspired.

A fresh perspective, insightful case study, or emotional arc in a well-delivered keynote can help you see your business differently. Sometimes, all it takes to be inspired is knowing you’re not alone. There is nothing better than leaving an event with reignited energy and exciting ideas that can make a big impact on your business when you return. 

Don’t get us wrong: there is demonstrable value in CE, especially if your role requires regularly brushing up on changing regulations, best practices, and trends. However, association members can get much more out of attending events than obtaining CEUs. 

Whether you’re looking to build new relationships, optimize workflows, boost engagement, or simply reconnect with the initial spark of your industry, events are mission-critical. Where else will you find such a volume of knowledge and people in one place at the same time? For more from Pathable on events, technology, and event apps for associations, click here.

Author photo.

Equal parts voracious reader and passionate writer, Maggie is an expert in communication principles and practices that help drive positive impact for business. As Marketing Manager for Pathable, Inc., she’s customer-obsessed, results-oriented, and dedicated to celebrating the value of highly customizable event app and web solutions for event planners across industries around the globe. 

Looking for an event management solution? Check out these Blackthorn events alternatives!

Blackthorn Events Alternatives: 10 Options To Consider

If you’re in charge of planning events for your organization, you understand the common problems and mishaps you’re bound to run into. That’s why the right tools are essential to have on your side.

However, your tools can be more detrimental if they’re not properly integrated. If your staff spends time manually transferring data between events processes, you risk data silos and important information falling through the cracks.

Event management software (EMS) is any solution that helps organizations tackle event management in a more intuitive way. By investing in a comprehensive solution that can handle each step of the event planning process, this ensures that you don’t waste time finding and configuring other tools.

Additionally, your EMS should easily integrate with your database or constituent relationship management system (CRM). This ensures that all event data is centralized in your organization’s CRM, eliminating the chance of inaccurate or duplicate information.

To really optimize your system processes, aim for an EMS that is 100% native to your CRM. This means that you don’t have to go through a complicated and timely integration process. Many organizations use Salesforce and then build onto that CRM as needed with Salesforce apps. One example of a commonly known Salesforce-native EMS is Blackthorn.io.

Check out why Fonteva events is a top Blackthorn events alternative!

What is Blackthorn.io?

Blackthorn.io is an event management software solution for many industries. Originally known for its payment processing software, Blackthorn.io has recently branched out into event planning as well. As a Salesforce native app, this solution has this advantage and can keep your important data centralized and accessible.

With event registration capabilities, Blackthorn events helps facilitate the registration process for your attendees. With its customizable forms and automated email communications, it’s a platform built for your basic event management needs. Additionally, its integrated payment processor ensures that all financial data is safe.

Blackthorn events is a possible event management solution.

Why should you be considering alternatives?

If your organization depends on Salesforce, it makes sense for you to consider Blackthorn.io as the top contender for an EMS. However, you have to remember that Blackthorn.io is new to the event planning world, and doesn’t quite have all the functionality a growing organization might need.

Don’t fret if researching the best solution sounds like a lot of work. In this guide, we’ve compiled a list of viable Blackthorn events alternatives for you to review.

Our favorite Blackthorn Events alternatives

  1. Fonteva Events
  2. Cvent
  3. Eventbrite
  4. ePly
  5. Eventzilla
  6. Whova
  7. Eventsquid
  8. Regpack
  9. Splash
  10. Doubleknot

Read from the top or click around! Think about your organization’s highest priorities and check out these Blackthorn events competitors.

Check out our list of Blackthorn event alternatives and see which EMS fits your organization best!

Our Favorite Blackthorn Events Alternatives

100% native, Fonteva events is a top Blackthorn events alternative.

Fonteva Events 

Fonteva Events is a comprehensive, all-in-one event management solution. 100% native to Salesforce, Fonteva Events is intuitive and easy to use, providing a streamlined solution for event registration, event marketing, post-event reports, and more. 

Built for the Salesforce platform, your staff doesn’t have to worry about a long and complicated integration process. Additionally, with your EMS and CRM working together, you can easily plan and host events in one system. Your staff has access to real-time event data wherever and whenever they are, making sure that everyone stays on the same page. 

Fonteva events is a top Blackthorn events alternative and can show you the entire event lifecycle.

What makes it stand out as a Blackthorn Events alternative?

Fonteva Events helps your organization manage the entire event lifecycle with these intuitive features:

  • Customizable registration forms. Make sure that your registration form asks questions that are pertinent to your event. You can even make certain fields optional, which shortens the sign-up time. Provide multiple ticket options for different engagement levels, as well as discounts or personalized pricing. Each registrant’s personal details and payment preferences will be automatically saved to your CRM, meaning no manual entry for your staff!
  • Event microsites. With Fonteva Events, you can create a branded and aesthetically pleasing microsite that works in conjunction with your main website. Use the event microsite to highlight event activities, share relevant details, announce event changes, and sell tickets and merchandise.
  • Comprehensive management tools. Easily keep track of setup, speakers, vendors, sponsors, and even your venue all in Fonteva Events. 
  • Report compilation. With your CRM and EMS working together, you can easily compile effective reports. Fonteva Events also allows you to build your own reports, ensuring that you track the data metrics that are most important to you. 
  • Fair pricing. You won’t break the budget with Fonteva Events. With its fair and predictable pricing, your team can fully focus on planning your event without stressing about costs.
Check out Fonteva Events. a top Blackthorn events alternative that is 100% native to Salesforce and meets all your event management needs.
Check out Fonteva Events for a top Blackthorn events alternative.
Cvent is a Blackthorn events alternative known for targeting niche industries.


Cvent is an event management software solution that has a wide range of features. While it targets niche industries like education, hospitality, and hotels, the platform is flexible enough to be used with any type of event. However, if you are in one of these industries, Cvent will probably have more use to you than otherwise.

Though it requires an integration process, Cvent can work with Salesforce to centralize your data. However, it might not work as well as a solution that is fully native to your CRM. 

What makes Cvent stand out as a Blackthorn Events alternative?

Cvent can simplify life for your staff with these top features:

  • Flexible registration page templates. Cvent offers a library of registration page templates. This way, your staff has some guidance as they consider what fields to put in their forms. From there, you can customize it to your brand and event.
  • Cvent Payment Services. Never worry about payment and keeping finances safe with Cvent’s own integrated payment processor. You can easily collect fees as well as automate refunds!
Check out this Blackthorn events alternative, Cvent.
Learn more about this Blackthorn events alternative, Eventbrite.


Eventbrite is a popular online event management solution that all organizations can take advantage of. Easily create a branded event page and post it on their online platform. Customers can either scroll through Eventbrite’s website and see if any catch their eye, or they’ll be redirected to a specific event listing from another source. From there, registrants can sign up as well as purchase tickets.

Eventbrite does have a Salesforce integration, but it entails a long process and might not be worth it for those wanting to get their event listing out there fast. However, if you continuously use Eventbrite, integration is likely necessary.

What makes Eventbrite stand out as a Blackthorn Events alternative?

Eventbrite is a top Blackthorn events competitor for those who plan something larger than the average event, like a music festival or multi-day conference. With these features, you can plan your large-scale event with ease:

  • Partnerships with top platforms. Eventbrite partners with platforms like Facebook, Instagram, and Spotify to help you target your audience. For example, if you’re planning a concert, Eventbrite works with Spotify to promote your event to those who listen to the artist, listen to similar artists, or are in the event’s area.
  • Real-time sales tracking and management. Eventbrite can give you updated reports whenever you want. This way, from the Eventbrite mobile app or online website, your staff can access pertinent data and keep on track of their large-scale event.
Check out Eventbrite's homepage, a top  Blackthorn events alternative.
ePly is a top Blackthorn events alternative.


For organizations of any size, ePly is a viable event management software to help with your online registration. With ePly, you can spend less time focusing on your registration form and more on your actual event. ePly will automate almost all tasks related to registration, helping your staff track payments and engagements easily.

With an integration, ePly can work with your Salesforce CRM. You’ll set your team up for success with your event registration data centralized. However, this may not work as well as a 100% native solution.

What makes ePly stand out as a Blackthorn Events alternative?

With a branded conference and event app, ePly stands out as a Blackthorn events competitor. A mobile app that both iPhone and Android users can download, ePly can:

  • Personalize the attendee experience. From the app, people can access a unique personal itinerary. Not everyone is going to want to experience your event in the same way.
  • Provide an event directory. From the mobile app, attendees can utilize a directory to search and find attendees, sponsors, speakers, etc.
  • Streamline social media posts. Oftentimes attendees will document their time at your event through social media. From the mobile app, consolidate all of the social media posts into a single stream and increase attendee engagement.
Check out ePly's features as a Blackthorn events alternative.
Learn more about Eventzilla, a top Blackthorn events alternatives.


Eventzilla is an all-in-one event management software for your registration and marketing needs. With a simple and easy-to-use interface, this is the solution for organizations with a less experienced event planning team. 

Eventzilla has integration capabilities with Salesforce, as well as other products and event tools. While this ensures your data is centralized, finding software that is entirely built for your CRM is still your best bet. 

What makes Eventzilla stand out as a Blackthorn Events alternative?

From conferences to fundraisers to social events, Eventzilla is a great solution for any organization’s event, especially for those who don’t have as much experience. Eventzilla’s features can help you:

  • Create beautiful event websites. Your staff can create a branded event website in just a couple of minutes with Eventzilla. All the pages are also mobile-friendly, ensuring that anyone can access the site, no matter where they are.
  • Automate waitlists. Having so many registrants that you need a waitlist should be a great thing for your event. However, it can also add stress and confusion for your staff who has to manually track attendees and move them if your event changes size. With Eventzilla, that whole process is automated.
Check out Eventzilla as a top Blackthorn events alternative.
Learn more about this Blackthorn events alternative, Whova.


If you’re looking to increase attendee engagement as well as facilitate networking, Whova is a capable event management solution to look into. Whova targets organizations that constantly find themselves in a time crunch, offering fast solutions to common problems. 

Whova does have an integration with Salesforce, but if you’re truly running short on time, then the multi-step process might not be best for you. However, you can easily export all event data reports with one click!

What makes Whova stand out as a Blackthorn Events alternative?

Whova is a top Blackthorn.io alternative due to its award-winning event app. Attendees can download your event app to access:

  • Up-to-date event information. Make sure everyone is on the same page by posting event updates on the mobile app! This way, all attendees have the same information at the same time.
  • A personalized agenda. Often, your attendees will want to visit different vendors and activities during your event. Let them view a personalized agenda so they know when things are happening.
  • Live polls. Increase attendee engagement by pushing live polls on the mobile app. Everyone will get the notification at the same time and can choose to participate or not.
Check out Whova's homepage for a top Blackthorn events alternative.
Learn more about Eventsquid, a top Blackthorn events alternative.


If you often find yourself missing pertinent data or getting inaccurate data, you’re likely not using a very good event registration tool. Eventsquid is an event management solution known for its powerful event registration features. 

However, Eventsquid cannot integrate with Salesforce, which can be a huge deterrent if your organization has a large data flow. If your organization doesn’t depend on Salesforce or has another system to store data, Eventsquid could possibly be very effective.

What makes Eventsquid stand out as a Blackthorn Events alternative?

With its event registration automation, Eventsquid stands out as a Blackthorn.io alternative. The entire process for staff and registrants will be easier with these features:

  • Flexible registration form. With Eventsquid, you can customize any form you want, utilizing text boxes and drop-down menus. Additionally, you can offer single, group, guest, and minor registrations! 
  • Additional organization offerings. Offer more than just event tickets in your registration form. Eventsquid can offer your registrants additional goods, services, sessions, and even donations, all in your form.
Check out Eventsquid's website to learn more about this Blackthorn events alternative.
Learn more about Regpack as a Blackthorn events alternative.


Though not a complete event management solution, Regpack provides a flexible and valuable event registration tool for all occasions. Though Regpack cannot integrate with Salesforce, it can still streamline the registration process and help increase attendance. However, if your organization deals with large amounts of data, it might be better to look for a native solution.

What makes Regpack stand out as a Blackthorn Events alternative?

Regpack’s registration software has many unique features that make it a top Blackthorn events competitor. To personalize the registration process, Regpack offers these experiences:

  • Seamless registration process. Regpack can embed itself right into your organization’s main website or event registration page, offering a smooth experience for users. Additionally, you can choose from Regpack’s templates as a guide and then further customize the registration form to fit your event.
  • Conditional logic software. What makes Regpack’s registration forms so unique are their conditional logic capabilities. This helps to individualize every attendee’s experience by adapting the form as it is being filled out. For example, answering a question in a specific way could cause the form to expand with additional questions or to get smaller with questions being removed. Additionally, Regpack’s conditional logic can send automated emails based on “triggers” from the form’s answers.
Check out Regpack and find out more about why it's a Blackthorn events alternative.
Learn if Splash is the Blackthorn alternative for you.


Splash is an event management solution that offers your organization robust marketing tools. While Splash is not the most comprehensive solution out there, if marketing is your event team’s weak point, it can be something to look into.

Additionally, Splash can integrate with Salesforce, keeping all of your event data accurate and in one place. Though it’s better to find a more complete solution that’s native to your CRM, Splash can still be useful in some situations.

What makes Splash stand out as a Blackthorn Events alternative?

Splash’s extensive marketing tools make it stand out as a Blackthorn.io alternative. With its features, you and your staff can easily:

  • Filter and segment communications. Using either Splash’s intuitive filters or customizing your own, you can easily identify your target audience by segmenting communications recipients. 
  • Automate and customize emails. Splash lets your team send out personalized emails with data from your registration form. You can automate event invitations, reminders, follow-ups, and more.
  • Access a customized dashboard with event data. From the Splash platform, your staff can visually see all of the important event metrics within a dashboard. Pick and choose the insights and trends which matter to you and better determine the success of your marketing strategy.
Check out Splash's website and find out if it's the Blackthorn events alternative for you.
Is Doubleknot the Blackthorn events alternative for you?


Doubleknot is an extensive event management solution for anyone trying to plan an event or program. While any organization can take advantage of Doubleknot’s software, its features are especially useful for niche cultural establishments like zoos, aquariums, museums, science centers, nature centers, botanical gardens, and children scout councils.

Though Doubleknot doesn’t integrate with Salesforce, it does have its own CRM solution. This means that you might have to do a lengthy data transfer before you really start to feel Doubleknot’s benefits.

What makes Doubleknot stand out as a Blackthorn Events alternative?

Since Doubleknot’s platform is specifically designed for the needs of cultural organizations, it is extremely effective for creating specialized events or programs. If this is something you’re interested in, Doubleknot is a top Blackthorn events alternative with these features:

  • Customize any event or program. Whether your organization is planning a one-off event or a year-long program, Doubleknot lets you customize it to really fit your unique branding. 
  • Extensive promotions. If your program or event is an annual occurrence, you can boost registration with early discounts, member discounts, and coupon codes. Since your constituents likely already know about the program, they’d jump at the chance for a discount!
  • Waitlist management. Don’t worry if you are at event capacity with Doubleknot. Doubleknot can set up a waitlist for any of your programs as well as automatically clear the waitlist as space in your program becomes available.
Check out Doubleknot's website and find out if its the Blackthorn events alternative for you.


As you can tell, Blackthorn.io is not the only event management solution out there. Even though it seems like an obvious solution as its native to Salesforce, it still doesn’t have all the management capabilities that other solutions may have.

100% native to Salesforce, Fonteva Events continues to be the best Blackthorn events alternative. With no CRM integration needed, your organization can immediately take advantage of its extensive features. Fonteva has been around for a decade and understands the full scope of event planning, which is why the platform accounts for the entire event life cycle.

Make sure your event planning team has all the resources and tools they need to succeed. If you want additional resources, check out these guides:

Find out why Fonteva Events, a Salesforce native app, is a top Blackthorn events alternative.

Looking for capable event management software for your next event? Check out these top Linvio Events alternatives.

Linvio Events Alternatives: 10 Other Software Options

What does it mean to be a native Salesforce app? Contact Fonteva, a top Linvio Events alternative, to learn more.

According to a recent event industry report, event management and event automation software is considered the most important technology for achieving successful outcomes at events. A majority of these organizations are specifically prioritizing event tools that easily integrate with their existing systems, such as their CRM or database.

Event management software (EMS) is a technological solution for associations, nonprofits, and other organizations to take advantage of when planning an upcoming event. This solution makes it easier to plan and launch events, and conveniently compiles critical data reports for your team to review. Aim for an EMS that can integrate with your organization’s CRM for best results. A 100% native EMS is even better. 

Most event management tools will focus on one aspect of event planning, but there are also software solutions out there that can help you with the entire event lifecycle—from registration to compiling effective reports afterward. You’ve likely heard of Linvio Events as a popular solution. However, there are plenty of other comprehensive alternatives that may be better suited for your organization.

What is Linvio Events?

Linvio Events is a commonly used event management software solution. 100% native to Salesforce, a popular CRM system, Linvio Events attracts those that don’t want to go through a costly integration. Integrating with your organization’s CRM is important, as it centralizes your data and helps produce effective reports for your team to review. With Linvio Events, you skip integration altogether, and your event data is already accessible in your CRM.

Focused on monetizing your events, Linvio Events is built to help planners measure their impact and recognize where they can make the most event dollars. While Linvio Events can configure online registration pages and process online payments securely, the software tends to concentrate on generating profit rather than prioritizing attendee satisfaction and ease of use.

Popular solutions like Linvio Events may seem like the only choice, but there are holistic alternatives out there which might be better suited to your organization’s needs and priorities.

Linvio Events is event management software 100% native to Salesforce, but check out these Linvio alternatives as well.

Even though Linvio Events is native to Salesforce, does that make it the only event management solution worth examining? Consider your organization’s needs and check out these Linvio competitors.

Fonteva Events is a top Linvio Events alternative that is also 100% native to Salesforce.

1. Linvio Alternative: Fonteva Events

Overview of this event software

Fonteva Events is a top event management software built 100% native to Salesforce. This solution streamlines the entire event lifecycle — from ticket sales to vendor management to post-event surveys.

As an all-in-one event management solution, Fonteva Events leverages powerful Salesforce insights to help you plan and host better events. With your EMS and CRM systems working together, you’ll gain access to real-time event details and attendee profiles. With your data consolidated in one convenient location, Fonteva Events provides comprehensive reports so your team can evaluate what went well and determine what can be improved. 

With no integration necessary, Fonteva Events offers a user-friendly and intuitive way to improve your event operations.

The best features of this option

Fonteva Events enhances your events from start to finish, streamlining internal processes with these features:

  • Event microsites. Create a visually appealing and branded event microsite to spread the word about your event, share important details, and sell tickets and merchandise.
  • Online registration form. Customize your online registration form to fit your organization and event’s specific needs. You can ask for pertinent attendee information or make certain questions optional. The registrant’s personal details and preferred payment option will be saved to your CRM, eliminating the need to reenter information.
  • Ticketing options. Offer multiple ticket levels based on how engaged your registrant wants to be. With Fonteva Events, you can also offer discounts or provide personalized pricing to your constituents.
  • Setup, speakers, vendors, sponsors, and venue management. You can’t always plan for a speaker cancellation or a suddenly unavailable venue. With the Fonteva Events platform, your staff members can easily monitor and address these critical components.
  • Fair and predictable pricing. Fonteva Events serves as a comprehensive yet affordable solution for your event management needs. With just one fee per year and a one-time implementation cost, your team can focus on running a successful event rather than worrying about your budget.
Fonteva Events, a Linvio alternative, has a great venue and vendor management system to help your organization oversee your event.

Where can you learn more about this Linvio alternative?

Fonteva Events is an event management software your organization can implement today. Check out Fonteva’s website to learn more.

Fonteva Events is the top Linvio Events alternative as it is 100% native to Salesforce and is a comprehensive event management solution.
Boomset is a Linvio Events alternative that your organization can use.

2. Linvio Events Alternative: Boomset

Overview of this event software

Boomset is a comprehensive event technology solution for on-site experiences, servicing events with over 2 million attendees annually. In only one platform, your event management team can oversee your event and produce insights based on registration and your check-in and check-out process.

While not a completely comprehensive solution, Boomset can integrate with other event management software, though not CRMs, to supplement certain management issues. 

The best features of this option

Investing in Boomset can change how your event is experienced with these features:

  • Instant check-in and on-site badge printing. With Boomset your team can check-in attendees through QR code scanning or even facial-recognition based on previously uploaded photos. You also have access to on-site badge printing, so you can give attendees physical passes as soon as they walk in.
  • Manage and track sessions with RFID/UHF/NFC. Using RFID chip-enabled badges or wristbands, you can automate attendance scanning as well as collect other secure event data points. For example, find out how many attendees saw a specific speaker by tracking the chips.

Where can you learn more about this Linvio alternative?

Boomset is perfect for elevating the event experience for attendees. If you want to make your team’s lives easier on the event day, check out Boomset’s website for more.

Boomset is an effective Linvio Events alternative for your event needs.
Eventbrite is a top Linvio Event alternative and can also integrate with Salesforce.

3. Linvio Events Alternative: Eventbrite

Overview of this event software

You’ve likely already heard of Eventbrite, a popular online event management solution. Through their online platform, your organization can create a branded event listing page with a built-in payment processor so registrants can purchase tickets easily.

Eventbrite can integrate with Salesforce, but it’s a multistep process, so this might not be the solution if your organization deals with a heavy dataflow. However, some website platforms also work with Eventbrite to embed the experience right into your own organization’s site. If your CMS is not eligible, you can also create a specific event page or build a custom branded website on Eventbrite. 

The best features of this option

Eventbrite can be easily used for any type of event, whether it is a professional conference, fundraising event, or a multi-day music festival. With Eventbrite, your organization can:

  • Create event listing pages. Eventbrite’s biggest selling point is the branded event pages and listings you can create to help facilitate event discovery as well as ticket purchasing.
  • Manage and track sales in real-time. Equip your team to make the best decisions with Eventbrite’s real-time reports. You have ready access to pertinent data, insights, and reports from any device, whether it’s through your Eventbrite mobile app or online platform.
  • Partnerships with Facebook, Instagram, and Spotify. Eventbrite partners with popular sites to help you find your targeted audience. If you’re posting a concert on Eventbrite, it can automatically work with Spotify to promote your event to fans where they already are.

Where can you learn more about this Linvio alternative?

Eventbrite can help your organization create beautiful listings as well as extend your marketing reach to the right people. Learn more from Eventbrite’s website.

Eventbrite is a popular Linvio alternative for any type of event.
Linvio alternative Cvent is a capable event management software you can look into.

4. Linvio Alternative: Cvent

Overview of this event software

Cvent is an event management software that can simplify the entire event planning process. From helping your organization find the right venue to providing an onsite event check-in process, Cvent can automate simple tasks for your team. 

With an integration process, Cvent also works with popular systems like Salesforce. This helps centralize your event data in one place, but may not work as well as solutions which were specifically built for your CRM system.

The best features of this option

Helping your organization plan the best event, Cvent offers these top features:

  • Online event registration. Cvent provides registration page templates to help your team get started. From there, you can customize it to your unique brand and event. Cvent also encourages you to empower your attendees, letting them modify, cancel, and get refunds on their registration if needed.
  • Branded event website. With Cvent, you can post a live event website immediately. Choose from a variety of templates or create your own custom design and showcase all relevant event details.
  • Secure payment processing. With Cvent, you also get Cvent Payment Services. Your organization can collect event fees, automate refunds, and view your payments easily. 

Where can you learn more about this Linvio alternative?

Cvent is a popular solution for many reasons, so feel free to learn more about them at Cvent’s website.

Cvent is a Linvio Events alternative that can help with event registration and more.
ePly is a Linvio alternative that can help with your event's registration.

5. Linvio Alternative: ePly

Overview of this event software

ePly is a user-friendly, scalable event management software for organizations of any size and without that much event planning experience. Its straightforward platform helps facilitate event registration in particular, so if you’re looking for a more focused fix instead of a comprehensive solution, ePly is a great choice.

ePly also keeps your event registration data centralized as it can integrate with Salesforce. While this is helpful in making sure your attendee’s data is accurate in real-time, it might not work as efficiently as solutions that are 100% native to your CRM.

The best features of this option

Your event team will save so much time with ePly’s:

  • Customizable form builder. Your event planning team can build mobile-friendly registration forms easily, making sure you get the necessary attendee information to have a successful event. 
  • Branded event app that attendees and staff can use. With a branded app synced to your ePly event, attendees can create a personal itinerary for a customized experience, display directories for attendees, sponsors, speakers, etc., and view event social media posts in a single stream to encourage attendee engagement. Staff can put all event details in the app as well as update attendees on last-minute changes as they happen.
  • One-on-one customer service. ePly prides itself on being available for all your event needs. Whether you seek one-on-one support or an extra eye to review and polish your forms, ePly can help.

Where can you learn more about this Linvio alternative?

ePly can help your organization bring up your registration numbers with its intuitive and easy to use platform. You can always visit ePly’s website to learn more.

A Linvio alternative, ePly can help your organization raise event registration and more.
Splash is a Linvio alternative that can help your organization with all your event marketing needs.

6. Linvio Alternative: Splash

Overview of this event software

Splash is an event management software that can provide your organization with robust event marketing technology. Though this won’t meet all your event needs, Splash keeps your event on-brand as the tool gathers attendee data to help your team form the right campaign and target the right people. 

Splash makes sure your event data is secure and in one place with its Salesforce integration. This ensures that your marketing campaign is based on accurate information. However, it might not be as comprehensive as a solution that is fully native to your CRM.

The best features of this option

Splash can elevate your event team’s marketing strategy with these top features:

  • Automate custom and personalized invitations. Deliver the right message with no additional work with Splash. Along with invitations, your team can automate completely custom and personalized event reminders, updates, follow-ups, and more.
  • Filter and sort to segment the target audience. Splash can quickly identify your target audience with intuitive filters as well as customized sorting to determine who’s invited and who your top prospects are.
  • Compiles event data to improve future marketing. Splash helps your team understand your event outcome with customized dashboards. This way, you can review what went well and what can be improved for future marketing strategies.

Where can you learn more about this Linvio alternative?

If you’re looking for a more marketing focused solution to help your event team, Splash can help. Check out Splash’s website to learn more.

Splash is a Linvio Events alternative that can help your organization with its event marketing.
Regpack is an Linvio Events alternative which gives your organization capable event registration features.

7. Linvio Events Alternative: Regpack

Overview of this event software

With Regpack, your organization can have capable event registration capabilities for any event, whether it is a conference, workshop, training, or retreat. Though not a complete event management solution, Regpack still offers a flexible registration tool that can increase event attendance and keep your internal operations simplified.

Regpack doesn’t have any software integrations but can be embedded straight into your organization’s existing website to provide a seamless registration experience.

The best features of this option

With Regpack’s event management software, you can elevate your registration process. Here are the top features:

  • Group and individual registration. Regpack allows groups to register within your form. For example, say your organization is hosting an industry conference. With Regpack, one attendee can register all of their coworkers as a group, instead of manually filling in the form separately each time.
  • Embed registration form on one’s own website. You can integrate Regpack’s registration form into your official website. Additionally, Regpack lets you customize the form to your unique brand as well as offers easily navigable templates.
  • Conditional logic capabilities. Regpack’s huge selling point is its conditional logic software which personalizes each registrant’s experience. For example, as the registrant fills out the fields, the rest of the form will adapt and change to fit personal preferences. 

Where can you learn more about this Linvio alternative?

Regpack can help your organization elevate its event registration process. Check out Regpack’s website to learn more.

Regpack is a Linvio alternative for your event registration needs.
A Linvio Events alternative, Snowball Fundraising is a great solution for nonprofit events.

8. Linvio Alternative: Snowball Fundraising

Overview of this event software

If you run a nonprofit, Snowball Fundraising offers event management software which can facilitate all of your future fundraising events. Raise donations with your Snowball donation form and empower your event team with its nonprofit-specific features. 

Snowball Fundraising integrates with Salesforce’s Nonprofit Starter Pack, a CRM solution specifically built for nonprofits. This ensures that your data is consistent throughout all fundraising tools!

The best features of this option

Empower your nonprofit’s next fundraising event with these Snowball features:

  • Event ticketing. Snowball gives your attendees flexibility by offering advanced ticket sales online as well as at your actual event. You can even sell tickets with Snowball’s text-to-give functionality! Additionally, Snowball will count ticket sales, a good way to supplement your attendance tracking. 
  • Fundraising thermometers. Often, nonprofit events will have an overarching fundraising goal that their event is promoting. Snowball helps your team build excitement in attendees and chart fundraising success with live event thermometers. This is a great visual display of your nonprofit’s fundraising progress.   

Where can you learn more about this Linvio alternative?

If you’re a nonprofit and looking for a solution specifically for your fundraising needs, check out Snowball Fundraising’s website to learn more.

Snowball fundraising is a Linvio alternative your nonprofit can take advantage of.
Doubleknot is a Linvio Alternative that specializes in niche cultural organizations.

9. Linvio Alternative: Doubleknot

Overview of this event software

Doubleknot is a comprehensive event management software that can support any event or program. However, this platform is specifically designed to meet the needs of niche cultural organizations like zoos, aquariums, museums, science centers, nature centers, botanical gardens, and children scout councils. 

While any organization can still take advantage of Doubleknot’s event registration and management tools, Doubleknot would probably work best with one of those above organizations. Additionally, if you’re thinking of planning an ongoing program rather than a one-off event, Doubleknot’s event management software can help with that as well! 

Doubleknot comes with its own CRM system, so if you already have a trusty CRM your organization uses, transferring all your data to Doubleknot’s system would be an additional consideration.

The best features of this option

Doubleknot can provide an event management solution for your unique organization and equip your team with these capabilities:

  • Create a custom event/program. No matter the unique event your organization is planning, whether it is a youth event at a children’s museum or an educational recurring event for an aquarium, Doubleknot lets you customize the best event for your organization.
  • Build your own registration form. With Doubleknot’s custom forms, fields, and registrant types, your organization can choose which information to collect for any type of event. You can even provide waivers, agreements, and emergency contacts. This registration form data can also be used across the various events your organization offers to quicken the registration process for returning attendees.
  • Capacity and waitlist manager. Don’t worry about overbooking your events with Doubleknot’s software. Doubleknot helps you control event capacity by registrant type and number of registrants per registration. Doubleknot can start a waitlist for events that have too many registrants, as well as empty the waitlist as space becomes available. 

Where can you learn more about this Linvio alternative?

Doubleknot can help your unique organization engage community members with its event management software. To learn more, check out Doubleknot’s website.

Doubleknot is a Linvio alternative for your event registration needs.
Check out Eventzilla, a Linvio Events alternative.

10. Linvio Alternative: Eventzilla

Overview of this event software

Eventzilla is an all-in-one event management software that can handle both event registration and marketing. Eventzilla requires no design skills, enabling your organization’s event team to easily utilize the platform. Simplify your event registration process as well as promote your event with Eventzilla.

You can easily integrate and sync data from Eventzilla with Salesforce and other products your organization may use. Though this helps make sure your data is accurate, Eventzilla’s solution may not work as well as one that is native to your organization’s CRM.

The best features of this option

Though Eventzilla has a wide range of features, these are the ones which continue to stand out:

  • Mobile-friendly event registration experience. With Eventzilla, you allow registrants to signup for your event from any device they’re using. Often people will find your event while browsing their mobile device, so ensuring your registration is mobile-friendly can increase attendance!
  • Self-service options for attendees. Eventzilla empowers your attendees by allowing them to edit their registration themselves. Don’t waste your team’s time by making them process each name change or payment change. Let attendees modify, cancel, or get refunds on their registration.
  • Embed the registration widget anywhere. Have your attendees register without leaving your organization’s website, or in any portal in which they discover your event. Eventzilla lets you easily embed your registration widget on your blog or social media page, as well as your organization’s website.

Where can you learn more about this Linvio alternative?

If you want to learn more about this event management software, check out Eventzilla’s website for more.

Eventzilla, a Linvio Events alternative, is an all-in-one event management software.


Don’t make the mistake of thinking your organization should just fall default to Linvio Events. Even though it is a very commonly used event management software solution, it might not fit your exact needs. Carefully consider your organization and the type of events you tend to host and think about if any of these other options better line up with your mission. 

Additionally, if your organization already depends on a CRM system, make sure your event management software can integrate with it. 100% native to Salesforce, Fonteva Events can be the solution that fits your organization’s unique needs as well as keeps your data secure and centralized.

Equip your team with the best tools and find the best event management software for your organization. If you want to do some extra research, check out these helpful guides:

Find out why your event management app needs to be Salesforce native. Contact Fonteva, a Linvio alternative, to learn more.
Event management software, our top picks based on your needs.

Event Management Software: Our Top Reviews, Ranked! [2019]

Whether you’re an association or a nonprofit organization, planning and managing an event takes time and energy. From deciding what kind of an event to host to organizing ticket sales to generating post-event reports, is it possible to do it all?

Events are a great way for you to engage with your members and build those relationships. However, to best manage your events you should be investing in event management software. That’s where this guide comes in—to help you form a basic foundation. After reading this, you’ll be able to answer these 3 questions:

  1. What is an event management system?
  2. What is the best event management software?
  3. What are other great event management software options?

Investing in a whole other management system may seem daunting, but you won’t regret it. Read on to begin the journey to a successful line of inspiring events!

Let Fonteva help you pick the right event management software for you!
What is an event management system?

1. What is an event management system?

Let’s get right to the basics. Event management software is a set of solutions that helps organizations manage and plan events more efficiently. Not only does event management software assist in handling ticket sales and conjuring up post-event reports, but attendees also have a better time with easy mobile access to event details and a smooth registration process. 

For any organization, event management software will make planning events quicker and easier. There is a lot of great software out there that can provide solutions to any event problems you come across. You’ll never have to worry about if your payment processor is working or if your marketing strategy is effective if you have the right management software.

For the attendees, an event management system makes registering and experiencing an event a seamless process. The right software will provide easy-to-use forms or even come with a mobile app for event-goers to use and access the event schedule, contact information for questions, or ticket refund and add on options. 

There’s an abundance of different event management software out there depending on your organization’s specific needs, so read on to learn more and make the best choice!

What is the best event management software?

2. What is the best event management software?

Knowing which event management software to invest in is challenging. It takes research and thought, which is why we decided to do the work for you. While a lot of different event software helps with specific management issues, it’s best to look at a more holistic solution, like Fonteva Events.

Fonteva Event's event builder is intuitive and helps your organization manage and launch events easily.

Fonteva Events

Fonteva Events is the top event management software for any organization because it helps you through the whole event lifecycle.

From planning the event to marketing the event to generating reports so you know how to improve for next time, Fonteva Events can do it all for you. It also is 100% native to Salesforce, the most popular customer relationship management system. With your event management software and CRM system merged, there’s nothing you won’t be able to manage.


Fonteva Events helps your organization manage events from the very beginning to the very end. Here are the features they offer:

  • Complete event process management – Fonteva Events helps you through every step along the way. With customizable registration forms, speaker/sponsor/vendor and venue management options, attendee management capabilities, and connections to 100+ payment processors, you’ll be confident in your event at all times.
  • Native to Salesforce – If your organization runs on Salesforce to manage your database, having Fonteva Events is great for easy data integration and management. You’ll be able to access real-time event details and all customer profiles. Because all your data is centralized, Fonteva Events will also generate comprehensive reports so you’ll know what your event did well and where you can improve for the future.
  • Fair and predictable pricing – Even though Fonteva Events provides so much for your organization, it won’t break your budget. With one fee per organization per year and a one-time implementation cost, you can spend your time running your event instead of worrying about how you’re going to pay for it.

You won’t regret using Fonteva Events to manage your organization’s next event. And the more events you host, the more data your software will have to smartly plan your next one! To start increasing event attendance and engage your members, our top pick is Fonteva Events.

Fonteva Events is the best event management software.
What are other great event management software options?

3. What are other great event management software options?

Fonteva Events isn’t the only event management software option out there. If you’re looking for something a little more focused and want to zero in on a particular issue, read on to learn about some other great alternatives.


If your organization finds itself constantly on a time crunch, Whova might be the event management software for you. With an efficient agenda center to coordinate and manage your event’s schedule, you won’t waste time flipping between different platforms. And if you make one change, you can automatically sync the new agenda across different websites along with a Whova app.

Not only does Whova make the event managing process more time-efficient for you, but it also provides:

  • Fast check-in for attendees.
  • Live polling to garner responses from your event goers in real-time.
  • An engaging “social wall,” a large screen that will display a variety of different event updates or live tweets, sponsor logos, and photos taken by attendees.

To learn more, check out Whova’s website and software plan.

Whova the best event management software for limited time.

Double Dutch 

The people who attend your event are going to be the people that you want to cater to first. If you want event management software that puts their attendees first, Double Dutch is a great option. With options ranging from pre-event engagement to during the event communication to post-event attendee analytics, Double Dutch will help you learn more about and offer more to your attendees.

Double Dutch provides many features that help you strengthen your relationship and interactions with your event-goers. They provide:

  • Event promotion options – Double Dutch allows you to promote your event in a way that markets to each of your attendees. You also have customizable email options and marketing automation capabilities!
  • Communication and notification options during the event – Your attendees won’t ever be lost or not know what’s going on next. Double Dutch provides push notifications that can appear on all mobile phones and direct messages to individuals.
  • Post-event analytics – Double Dutch will auto-release post-event surveys and polls so that your attendees can give you feedback when the event is fresh in their minds. Using that data and reporting tools, Double Dutch lets you know how to improve for your next event.

As an organization that plans multiple events, you know how much rides on your attendees’ happiness. To learn more, check out Double Dutch’s website.

DoubleDutch is the best event management software for if you want to focus on your attendees.


Do you have trouble making your event registration forms? Do you often find that you are missing data or getting inaccurate data? Then you should check out Eventsquid, an event management software known for its flexible and powerful event registration features.

Eventsquid helps automate your event registration and makes the process easier for both you as the organizer and the people trying to sign up with these features:

  • Customizable registration forms – Eventsquid can handle every type of registrant form from a text box to a drop-down menu with tailored prompts.
  • Multiple payment options, pricing choices, and registration offerings – People can register by paying online or by invoice and have the option to do single, group, guest, and minor registrations.
  • Additional organization offerings in the registration form – Eventsquid also lets you offer access, sessions, goods, services, or donations all on your form.

Putting together an event registration form can be difficult if you decide to do it manually. Save time by checking out Eventsquid’s website.

Eventsquid is the best event management software for event registration.


If your organization finds itself hosting multiple charity and fundraising auctions, you should definitely look into OneCause as your event management system. While it comes with other event tools like peer-to-peer fundraising functionality and online fundraising pages, OneCause is known for how it revolutionized mobile bidding for auctions.

What does mobile bidding mean? Mobile bidding is a paperless bidding method used during auctions that allows guests to bid from their mobile devices. This helps your event receive more bids but also simplifies your event management and centralizes the data.

Along with mobile bidding, OneCause helps your charity events run smoothly by:

  • Setting up your event by managing item procurement, advertising your auction, selling tickets, and promoting sponsorships. 
  • Having an unparalleled event auction experience with competitive bidding, outbid notifications, donation appeals, and raffle ticket options.
  • Wrapping up your event nicely with instant check-out, automatic email receipts, and post-event reporting.

Mobile bidding will change how your organization runs charity events and auctions. To learn more, check out OneCause’s website.

OneCause is the best event management software for mobile bidding.


If your organization is planning something larger than the average event, like a multi-day music festival or large weekend conference, Eventbrite will help you manage it. Eventbrite has an app specifically designed for event organizers to run, track, and promote their event all from their mobile phone.

With Eventbrite, your organization can launch big projects while still using a simple interface. Eventbrite allows you to:

  • Create an aesthetically pleasing event listing page – Eventbrite’s listing page has options to include their built-in payment processor, support, and analytic capabilities.
  • Elevate your brand – You can customize your event page to your unique brand. 
  • Plan and run large-scale events – Eventbrite can handle a lot of large event needs. They have easy-to-use mobile ticket scanning, at-door ticket selling, social media integration to host events on Facebook, and an app that organizers can use.

Large-scale events are always a challenge and can seem daunting. To learn more, check out Eventbrite’s website.

Eventbrite is the best event management software for large events.


Already an established platform, Cvent is an event manager that is flexible to the needs of organizations by different industries and has an incredibly wide range of features. They have specific options for education, hospitality, and so on. If your organization is focusing on one of their categories, it might make sense to look into Cvent.

While Cvent’s interface can seem complicated at first, Cvent is still a great choice for event management software if merging with your CRM isn’t a big priority for you. With all the features Cvent offers, you’re sure to find a solution to the problem your organization is having. 

To learn more, check out Cvent’s website.

Cvent is the best event management software for industry specific needs.

Plan your events quicker than ever with event management software solutions. If you want to learn more, check out these helpful guides:

Let Fonteva help you start your investment into event management software!

How Exhibits Can Increase The Sales of Your Business

Being part of a trade show as an exhibitor can turn out to be one of the best decisions you ever made for your brand. There is a lot you can not only share but also learn that will, in turn, lead to an increase in business sales. Renting a tent and some decors for the exhibition cannot be compared to the return on investment you get if you play your cards right with the right strategy. Here’s how exhibitions can increase the sales of your business.

An Exhibition as an Advertising Strategy

Advertising is the most fundamental reason why brands decide to be part of an exhibition. It is a chance to advertise yourself as a company to a group of people that have an interest in what you do. Trade shows are planned for a specific industry. This means that the people who attend them have an interest in the industry, hence the audience you get has already been targeted for you.

Helps Create Brand Awareness

For you to attract clients to your brand, people have to know that you exist. At exhibitions, you will be able to introduce yourself to the public, helping them know about your brand and the services you offer. Your booth should be attractively designed with your company colors. Expocart.com can come in handy in getting the equipment you need for a great exhibition at very affordable prices. Increasing brand awareness will, in the long run, lead to an increase in sales. 

Education Marketing

In some cases, people might have already interacted with your brand in one way or another. However, they may not be fully aware of the best way to benefit from the services you offer. Educational marketing is a type of marketing where you improve your sales by teaching people how to use the products you provide or showing them why they need your services. 

During exhibitions, you have an easy one-on-one time with a prospect to educate them about your brand. Once they learn how to use your products, they might convert into regulars and also evangelize your brand to their friends.

Building Business Connections and Customer Engagements

Exhibitions give your potential clients and customers a chance to meet the people behind the brand. This is an excellent place to engage your customers and get feedback on the products and services you offer. Some may go to the extent of showing you how the brand has benefitted their lives, showing you which services you need to focus on and which ones to do away with. In such settings, you will also be able to build networks within industries that may help you enhance your products. 

A Chance to Learn the Industry’s Trends

During exhibitions, you too can take a walk around other booths to see what your competitors and companions are up to. You might get an idea in the process that will transform your brand, helping you increase your sales. 

You can learn more from being on the field than sitting in an office. As much as the internet has a lot of information, when you can personally interact with the market, you will observe the trends more clearly. Some things never become real until you see them physically.

Launching and Testing Products in Exhibitions

Exhibitions are the right places to launch a product to the market. This is because educational marketing, as seen above, is quite practical. There are a number of ways to test a product and doing so in exhibitions is one of them. With feedback, you have first-hand information about your customers’ views hence giving you room for improvement. This will, in turn, lead to better products and therefore better sales. It is not useful for any brand to be blind in their sectors.

As much as you might have done your market research before launching your product, each product is unique, and consumers whose feedback is considered feel known by the company, building a good brand and consumer relationship.


There is a lot you can gain from being part of an exhibition, and the above pointers are just a few. Some connections you create in shows turn out to be the one contact you needed to grow your business. Other times, you learn something about your brand that you would have otherwise overlooked, which would have caused you great losses. The advantages are tremendous, and if you have not considered exhibiting at a trade show, the above points should make you rethink that decision.

Author Bio

Emily Porter is the Content Outreach Manager at Expocart, the UK’s
largest provider of products for exhibitions and events. Expocart works to make exhibiting easier, more affordable, and hassle-free.

Check out these 5 tips for getting more from your Salesforce event registration.

Salesforce Event Registration: 5 Ways to Do It Better

Though a variety of types of businesses and organizations rely on Salesforce to manage all of their efforts, many don’t know how to fully take advantage of the CRM for an important part of their strategy: event management!

If you think Salesforce won’t be any help during the event planning process, it’s time to think again. In fact, Salesforce can be a big help when it comes to managing the most important aspects of your event, including event registration.

To capitalize on your CRM’s power while setting up and managing your event registration process, you’ll need to work with an event management app that can expand the Salesforce platform’s functionality to cover registration (and other key elements).

In this post, we’ll zone in on the registration process and show you 5 ways to use Salesforce to design a better event registration experience for your guests (and your team!):

  1. Customize your Salesforce event registration experience.
  2. Give guests control over their Salesforce event registration experience.
  3. Offer multiple ticket types during Salesforce event registration.
  4. Build out schedule options for multi-session or multi-day events.
  5. Sell merchandise and accept donations during Salesforce event registrations.

Each of these minor changes can be pivotal for engaging event attendees from the very beginning of their event experience. And when you implement all of these elements, you can turn your event registration from okay to absolutely amazing!

By customizing the Salesforce event registration experience, you'll give your guests more options and present a more engaging event from the get-go.

1. Customize your Salesforce event registration experience.

The only thing worse than a bland event registration page? An event registration page that’s completely disconnected from the event itself.

Unfortunately, by using many of the online event registration tools available to integrate with Salesforce, your organization runs the risk of ending up with both.

On the other hand, when you work with a robust Salesforce event management app (not a lightweight online tool), you should be able to create a unique registration experience that actually reflects your event.

Fonteva Events makes Salesforce event registration smoother by allowing you to customize every aspect of the event in one easy event builder.

As you’re putting together an event registration page, your team should be able to implement customizations that match your specific event to the tee. That might include:

  • Attaching custom forms. Need more information on your guests? Build and attach a custom form to your registration page! Use your Salesforce event management tool to create intuitive surveys that you can attach as needed to your registration form.
  • Creating an attendee waitlist. You can set up an auto-sellout feature on your registration page so you don’t inadvertently oversell your event; then, add a waitlist tool to ensure that guests don’t miss their chance to be first in line if a spot opens up.
  • Establishing permissions. Restrict registration access to certain groups (e.g., members, a preset guest list, or your staff) so that only need-to-know parties can see anything related to your event. Or, set permissions for only certain parts of the event page, such as specific ticket types or sessions.

Most importantly, none of these customizations should require an in-depth knowledge of coding or development. Your event management application should allow you to quickly and easily build out an event registration page within Salesforce without being an IT expert.

During Salesforce event registration, ask your guests to complete custom forms that connect seamlessly with your CRM.

Bonus: Not satisfied with the customization options you get with sites like Eventbrite? Check out these alternatives that are even better than Eventbrite and similar online solutions!

Work with an event management app that allows your guests to have full control over their Salesforce event registration.

2. Give guests control over their Salesforce event registration experience.

Ultimately, the success of your event depends on one thing—your guests’ experiences.

To make sure your guests have as much say as possible in how your event looks, find a Salesforce app that enables you to give your attendees autonomy throughout the registration process. 

No one knows what your guests want from your event more than the guests themselves, so you should empower them to:

  • Add information for multiple attendees during registration. If a guest’s data is already stored in your Salesforce system, they should be able to auto-fill their personal details during registration. Similarly, let them select existing profiles or enter contact information for members of their party.
  • Select sessions and tracks. For multi-day or multi-session events, guests should have the ability to quickly select sessions/tracks for themselves and any other guests in their party. Or, they can opt out of tracks by signing up for individual sessions a la carte.
  • Build out and manage event agendas. Not only should guests be able to select their own sessions during registration; they should be able to manage their agendas after they register, too. That way, if a guest changes their mind before event day, they can quickly adjust their schedule on their own.

The more your guests have a say in your event, the more likely they are to have a positive experience with both registration and the event itself!

Within your Salesforce event registration page, offer a variety of ticket types and prices that can meet guests' needs.

3. Offer multiple ticket types during Salesforce event registration.

Chances are, you’ll have many different types of event-goers in attendance, so it only makes sense to offer a variety of ticket options too.

Multiple ticket price levels allow you to cater to different kinds of guests and vary the event experience to meet a range of needs.

For example, a guest wanting the VIP treatment will be willing to pay more than someone who’s fine with general admission. Both types of guests are important to your event, and by offering registration options that align with their price points and event expectations, you’ll maximize revenue and engagement.

In addition to offering VIP and general admission tickets, you can also try the following tactics to diversify ticket options and inspire more registrations:

  • Set a list price as well as discounts and an on-site price. Encourage early registration by setting a limited time discount during the first month of registration. Still have tickets left on event day? Offer a day-of price for late registrants that’s somewhat marked up (but still affordable).
  • Offer member and non-member pricing. If your company or organization provides membership, reward your loyal members by offering a special price that’s only visible when logged in as a member. You can also set up a special promo code that you only send to specific segments of your Salesforce list.
  • Determine capacities per ticket type. Don’t offer front row seating to your entire guest list! To accommodate everyone, set up capacities for each ticket type. This will also encourage speedy registration, since your guests will know to act fast to reap the benefits of certain ticket options.

The more kinds of tickets you offer, the more likely you are to offer a registration option that perfectly lines up with your guests’ needs. And even if you don’t, just showing your registrants that you care enough to offer a full range of tickets will reiterate your dedication to their attendance.

Fonteva Events allows you to take greater control of the Salesforce event registration process by allowing you to customize your ticket types and prices.

Bonus: Setting multiple ticket types is just one of the many Salesforce event planning best practices you should keep in mind. Learn more by reading our ultimate guide to Salesforce event management!

For multi-session or multi-day events, make sure your Salesforce event registration tool can enable your guests to register for all the sessions, tracks, and other events they want to attend.

4.  Build out schedule options for multi-session or multi-day events.

For complex events with multiple days, tracks, and sessions (such as conferences), it’s important to work with a Salesforce event management app that can provide the flexibility you—and your guests!—need.

Within your event builder, you should be able to plan out an event that encapsulates all of the scheduling components you require. 

That way, anyone can easily see and register for exactly what they want to attend within one interface. You won’t have to send separate emails coordinating schedules, work with multiple platforms to manage rooms and venue logistics, or try to juggle anything else that slows down the planning process.

Instead, all of the registration information you need to capture for each event day, session, and track will be readily available in one place.

Allow your guests to build out their own schedules and agendas during Salesforce event registration with Fonteva Events.

For instance, you should be able to use your software to add all of the following to your registration page:

  • Multiple sessions and tracks. Group individual sessions into corresponding tracks so that registrants can filter listings based on their event interests. Or, allow them to piece together their own schedule across as many tracks as they’d like.
  • Additional options per session/track. Should only members have access to your VIP track? Perhaps you want to establish an extra cost for your lunch and learn session. Your event builder should let you customize permissions and prices for the entire event or individual sessions and tracks.
  • Capacities and waitlists per session. More than likely, each room in your venue will have a different amount of seating space, so each session will need its own unique capacity. Set up a waitlist option or force maxed-out sessions to auto-sellout so you don’t overbook your venue.

Your Salesforce event management solution should make customizing your event’s schedule intuitive so that guests can quickly register in a way that makes sense for your event.

When you sell additional products or accept donations during Salesforce event registration, you maximize your revenue possibilities and provide an extra way for guests to show support.

5. Sell merchandise or accept donations during Salesforce event registration.

Event tickets are the primary way you’ll bring in revenue from your event, but you definitely shouldn’t limit yourself by making that the only way.

Give your guests as many ways to contribute to your organization or show their support for your event by setting up an eCommerce store on your registration page. 

That way, your guests can:

  • Purchase merchandise. Set up an attractive online storefront to showcase branded products and event merchandise. T-shirts, coffee mugs, water bottles, and more—your options are limitless when it comes to promoting your brand and event!
  • Make donations. If guests don’t need another piece of merchandise, enable them to tack a gift of any size onto their ticket price. Don’t forget to send a follow-up thank-you note using Salesforce’s communication tools.
  • Receive member discounts. If members are already logged in when registering for your event, you can highlight their member discounts on merchandise automatically. You can also offer members-only item packages or event add-ons to thank them for their loyalty.

You can even package certain items together with your event for a discounted rate, thereby inspiring registrants to take home branded items while signing up for your event. Offering bundles of branded merchandise like mugs and a t-shirt or adding on a hat for a slight discount encourages attendees to buy!

The best apps should allow you to process all of these transactions in a single shopping cart, which limits the number of transactions and cutting down on separate payment processing fees. Letting guests ring up their registration cost in addition to other items all at once is much more convenient than directing them to a separate site, so make sure your event management tool provides this functionality!

Additionally, you’ll want to do your research on how your event management solution processes payments. A secure, PCI-compliant platform will give your guests the assurance they need to follow through with their purchases.

With these key tips in mind, setting up a seamless registration process should be a breeze. Your guests will be excited for your event from the get-go, and your team will spend less time worrying about registration logistics and more time focusing on guest engagement. Talk about a win-win!

For even more insight into maximizing your Salesforce event, check out these additional resources:

  • Top 5 Salesforce Features for Streamlined Event Management. Did you know that Salesforce comes equipped with a number of features that can propel your event to success? Once you know how to use these built-in Salesforce features to your advantage, we guarantee your guests will take notice.
  • Event Management Apps: Key Features to Succeed on Salesforce. As you start your search for the right Salesforce app to manage your event, use this helpful post as your guide. We’ll show you everything you need in a stellar event planning solution.
  • Top 10 Salesforce Apps for Nonprofits. Nonprofit organizations use Salesforce in a unique way. If you’re a nonprofit, check out Double the Donation’s list of the best Salesforce solutions to enhance your donor engagement, fundraising, and outreach strategies.

Learn more about Salesforce Event Planning with our simple 7 steps!

Use these Salesforce features to enhance your next event.

Top 5 Salesforce Features for Streamlined Event Management

You might not know it, but your Salesforce CRM can be an impactful part of your event management strategy.

Salesforce is rich with features that can enhance and simplify the event planning experience, and with the right apps in tow, you can tackle all aspects of event management in one place—your CRM! 

For those who might be unfamiliar with managing events in Salesforce, you’re in luck. In this post, we’ll break down the best Salesforce features and show you how you can use your CRM’s built-in tools to plan better events.

Here are the features we’ll cover:

  1. Contact profiles.
  2. Dashboards and reports.
  3. Salesforce mobile.
  4. Custom fields.
  5. Salesforce inbox.

When you understand how to get the most from these features, you’ll be able to use them to propel your events forward in innovative—and profitable—ways.

Bonus: Are you a nonprofit looking to enhance your fundraising events and other initiatives? See how Salesforce can help by reading Double the Donation’s reviews of the top Salesforce apps for nonprofits just like yours!

Contact profiles are a Salesforce feature that allow event planners to learn more about their guests and design more strategic events.

1. Top Salesforce Feature: Contact Profiles

What’s the Salesforce feature?

It goes without saying that the ability to store customer, lead, or other important contact information within your database is one of the primary functions of any CRM, Salesforce included.

In Salesforce, you’ll be able to create accounts for all the businesses, organizations, and individuals you interact with and store contact details relating to each of those accounts.

Within each business or person account, you’ll have access to as much data as you need to keep tabs on your customers in a meaningful way. For instance, you can store:

  • Contact information, including address, phone number, and email address.
  • Social media accounts, with a real-time feed visible in Salesforce.
  • Activity history, with relevant notes or documents attached.

You can also customize the information displayed within contact (or account) profiles; that way, you have the most relevant details and data on hand for whatever project you’re taking on, including your next event.

How can this Salesforce feature impact your event?

The data stored within your CRM’s accounts and contact profiles should be the backbone of all of your initiatives. Who your customers are can inform everything you do, including marketing, sales, and yes, even event planning!

When you have a comprehensive understanding of your audience, you’ll be able to plan a more intentional event that caters to your customers in effective ways. 

Let’s look at just a few examples of contact profile data that can affect your event strategy:

  • Event location — where will you host your event based on the geographic locations of your potential attendees?
  • Guest list — whom will you invite to your event, and who is most likely to attend based on activity history, interests, and other factors?
  • Event agenda — what content will your customers be most interested in, and how will you organize the event schedule in a way that appeals to a variety of guests?
  • Ticket options — how will you break out ticket pricing based on guest type (i.e., members, non-members, VIPs, major donors, etc)?

Use the Salesforce contact profiles features to create a strategic ticketing plan.

This Salesforce feature at a glance: The data in your contact profiles can—and should!—play a major role in all of your company’s efforts, including your event strategy.

Salesforce's dashboard and reporting features can help event planning teams view their event progress during and after their event.

2. Top Salesforce Feature: Dashboards and Reports

What’s the Salesforce feature?

Having a complete data set won’t mean much if you can’t view your data in a manageable way. Luckily, Salesforce’s dashboards and reports can help you get a grip on the information that matters most.

To understand what these tools can do for your organization, let’s first explain the difference between a dashboard and a report:

  • A Salesforce report is a list of records that answer a question or set of questions defined by the user. Essentially, you set the criteria for what data you want to see, and the subsequent report presents the data that meets that criteria.
  • A Salesforce dashboard presents your report data in a visual way. Each dashboard component relates to a report, and you can combine multiple dashboard components to build out a full visualization of related reports.

Together, these features can provide deep insight into how your company is performing based on virtually any metric.

With a native Salesforce app, you can see all of your event and constituent information in one place.

How can this Salesforce feature impact your event?

Without knowing how your past events have succeeded (or fallen short), you won’t be able to move forward with upcoming events in a strategic way. That’s where Salesforce’s analytics features can be a game changer.

With dashboards and reports, you’ll be able to organize relevant data to plan better events. For example, you might compile data on:

  • Ticket sales broken down by price and type.
  • Total event revenue and type of revenue (i.e., ticket sales, merchandise, additional donations).
  • Attendance per event, session, track, or guest type (i.e., member vs. non-member).
  • Guest engagement based on post-event survey results.

Measure your event success using your Salesforce event management app's reporting and analytics features.

This Salesforce feature at a glance: Using Salesforce’s dashboards and reporting tools will allow you to view your events’ effectiveness in a meaningful, actionable way.

Salesforce's mobile app gives event planning teams access to all of the Salesforce features on any device.

3. Top Salesforce Feature: Salesforce Mobile

What’s the Salesforce feature?

Salesforce knows that in today’s world, mobile matters more than ever. That’s why they’ve designed Salesforce1, a mobile app that can meet your team where you are, whether that’s in the office, on a sales call, or at your event venue.

Salesforce1 gives you total access to your Salesforce data no matter what device you’re using. That means you’ll be able to:

  • View account and contact profiles.
  • Quickly search through data to find what you need.
  • Collaborate on team documents.
  • Update and manage records.

Plus, the Salesforce mobile interface is highly customizable and scalable to fit any organization or role. You’ll be able to quickly configure the app to fit your mobile needs, without any heavy coding or a need for development knowledge.

How can this Salesforce feature impact your event?

The advantages of mobile Salesforce access are pretty obvious—you get to have all of Salesforce in your pocket!

However, for events, the importance of this accessibility can’t be overstated. With a mobile-ready Salesforce event management app, you’ll be able to manage event data on-site come event day and view real-time updates as guests check in and interact with your event.

Your event planning team shouldn’t be the only ones benefiting from mobile optimization, though; your guests should also be equipped with plenty of on-the-go options, such as:

  • Mobile registration through a responsive event microsite.
  • Mobile passbook tickets.
  • Mobile agenda management to view and edit their event schedules.

By taking advantage of Salesforce’s mobile app, your team (and your guests) will have the freedom to manage their event experience how, when, and where they’d like.

This Salesforce feature at a glance: Salesforce’s mobile app, Salesforce1, can give you the full functionality of Salesforce on the go, leading to a more flexible event management experience.

Use Salesforce's custom fields feature to create a unique data set that corresponds to your event's various needs.

4. Top Salesforce Feature: Custom Fields

What’s the Salesforce feature?

Within Salesforce, you have a plethora of customization options. Adding unique fields is one of the simplest—but most powerful—ways you can augment your standard CRM capabilities and build out a Salesforce CRM that works exactly how you need it to.

Adding custom fields enables you to track the information that’s most important to your organization. You can add a custom field to any object, including contact profiles, opportunities, or campaigns.

The custom field creation process is fairly straightforward, consisting of 5 basic steps:

  1. Create a new custom field relating to a specific object.
  2. Set a field type for your new field (e.g., checkbox, date/time, text, URL, etc).
  3. Define your new field’s attributes, including label, name, help text, and default value.
  4. Determine security and permissions for this field.
  5. Add your new field to page layouts, either automatically or manually.

And there you have it—your custom field is ready to go!

If you’re looking for custom fields that go beyond the basics, hiring a nonprofit technology consultant might be the right next step. With a tech-savvy consultant behind you, your organization will be able to implement unique fields specific to your particular needs. In addition to improving your event management, detailed information about your donors can be beneficial when soliciting major donations, planning your annual fund strategy, and so much more. 

Of course, hiring a consultant takes time, but with DNL OmniMedia’s tips, you can find the right professional for all your customization needs.

How can this Salesforce feature impact your event?

Event planning adds another layer to the Salesforce data you store. As you collect data during registration, from pre- and post-event surveys, or through other event-related sources, you’ll need to add custom fields to ensure all the information you want to keep is properly stored within your CRM. 

For example, let’s say that you want the answers from your registration form to transfer to your contact profiles for future reference. That might mean creating custom fields such as:

  • Dietary restrictions.
  • T-shirt size.
  • Communication preferences.
  • Membership number.

Use Salesforce's custom fields feature to file event survey results in your CRM.

When you have this information stored in your guests’ Salesforce profiles, you can also use it to auto-populate registration forms for future events, streamlining the experience for your guests even more!

Bonus: Learn more about Salesforce event registration by reading this helpful post!

This Salesforce feature at a glance: Adding custom fields to your Salesforce objects allows you to see more of the data that’s relevant to your organization and your events.

The Salesforce Inbox feature can help your event management team stay on top of event communications.

5. Top Salesforce Feature: Salesforce Inbox

What’s the Salesforce feature?

With Salesforce’s simple built-in email tools, your team can centralize your email communications directly within your CRM.  Essentially, Salesforce Inbox infuses your email client with the intelligence of Salesforce.

Using Salesforce Inbox, you’ll be able to:

  • View CRM data within your inbox as you send emails.
  • Use Salesforce email templates to maintain consistency across your staff.
  • Sync your calendar for easy scheduling.

Since email communications are an essential part of most businesses’ daily operations, having connected email and relationship management tools is vital. If your organization is missing out on this functionality, Salesforce Inbox can be your missing link.

How can this Salesforce feature impact your event?

Email is a crucial component of event marketing and communications. It’s often the most common way to communicate with guests, potential attendees, customers, leads, and other contacts.

Salesforce Inbox can drive your email communications forward throughout the event planning and follow-up periods. For instance, you can use it to:

  • Design professional (branded!) email templates for all event-related scenarios to save your staff time.
  • Send personalized mass emails to get the word out about your event or follow-up with prospects generated by the event.
  • Monitor email open and click-through rates to measure how your emails are performing and determine appropriate next steps for each recipient.

When you can connect with your event guests in the most effective, efficient ways, you’ll spend less time sorting through your inbox, drafting email copy, or transferring email data into your CRM, and more time nurturing those important customer relationships.

This Salesforce feature at a glance: Salesforce Inbox can allow you to plan out your email marketing and communications strategy more strategically with the help of your CRM data.

Now that you know what Salesforce can do for your event, it’s time to get planning!

Check out these additional resources for more information on Salesforce event management:

  • Salesforce Event Management: The Essential Guide. Learn everything there is to know about what it takes to plan a stellar event using your Salesforce CRM in this in-depth guide. We’ll cover everything from finding the right software to perfecting your event planning process!
  • Top 10 Salesforce Apps. Build your perfect CRM system by discovering the best apps in the Salesforce AppExchange. These 10 game-changers can help your team with everything, from event planning to time management and more.
  • Salesforce Event Management: Why Native Matters. Looking for an event management tool that will enhance your Salesforce system, not limit it? You’re in need of a native app! Learn why native Salesforce apps are so important by reading this helpful post.

Learn more about Salesforce Event Planning with our simple 7 steps!

Cvent is not the best Salesforce event management app available; read our reasons why!

Cvent Limitations with Salesforce (Plus Solutions!)

Check out these Cvent alternatives!

An end-to-end event management solution, Cvent is a popular software choice for organizations who need a heavy-duty tool to help streamline the event planning process.

While you might be familiar with Cvent as one of the top event planning solutions to integrate with your Salesforce CRM, there are actually a number of limitations to the Cvent Salesforce integration that you may not be aware of.

Of course, every software has pros and cons, but before choosing Cvent as your Salesforce event management solution, you should consider how these disadvantages might impact your overall event strategy.

In this post, we’ll walk through 4 key drawbacks to the Cvent Salesforce integration:

  1. Cvent is complicated to use.
  2. The Cvent Salesforce integration can be confusing.
  3. Cvent doesn’t offer enough support for Salesforce users.
  4. The Cvent Salesforce integration is costly.

Once you know what other users are saying about the Cvent Salesforce experience, you can make a more informed decision for your own organization.

Cvent is a complicated platform, and the Cvent Salesforce integration is no easier.

Cvent Salesforce Limitation #1: Cvent is complicated to use.

One of the most common concerns among Salesforce users who’ve implemented Cvent as their event planning tool? Cvent’s platform is not user-friendly.

With any robust event management software, your team should expect a learning curve. That said, Cvent presents a number of challenges that you should anticipate before purchasing the software. 

For example, Cvent users might find difficulty with aspects such as:

  • Implementation. Many organizations choose Cvent over other simpler event platforms because they need a wider range of features. The problem? Many users find it time-consuming and frustrating to attempt to navigate Cvent on their own and don’t end up utilizing the full functionality because they simply don’t know how!
  • Customization. Need to change up your email templates or event registration pages? Does your team like to pay extra attention to elements such as branding and design? Cvent might not be the tool for you, since Cvent’s customization options are limited and often difficult to navigate.
  • Reporting. For organizations planning regular events, being able to generate reports to measure the success of your events is critical. Unfortunately, while Cvent does have the power to run custom reports, users often report issues with creating those reports on their own (and don’t receive much assistance from customer support, either).

If your team has plenty of time and a knowledgeable IT team prepared to try out and train your staff on the platform, Cvent could be worth the investment.

However, if you need a platform that’s both powerful and user-friendly, don’t settle for less than both. Try out one of our recommendations for software like Cvent (but better) instead!

What to know: Cvent users often report issues with the user-friendliness of the platform’s interface and have a hard time accessing all of the tools within the software.

The Cvent Salesforce can be difficult for organizations to navigate and implement.

Cvent Salesforce Limitation #2: The Cvent Salesforce integration can be confusing.

If you’ve ever attempted to integrate two platforms together, you know that the process is inherently challenging. The Cvent Salesforce integration is no exception.

Cvent is not a native Salesforce app; it’s a completely external solution that must be manually integrated in order to work with your Salesforce system. 

That being the case, make sure your team is completely confident in configuring the integration before making the commitment to Cvent. Moreover, keep in mind that:

  • Your organization will be responsible for completing the integration. As we’ll touch on more in the next section, Cvent does not offer very much support for Salesforce users during the integration process. Most likely, your team will receive some documentation for how to integrate the products, but from there, you’re on your own.
  • The two platforms will not communicate with each other. Since Cvent wasn’t built for Salesforce, it won’t sync up with the rest of your Salesforce data. You’ll have to manually migrate data back and forth to have access to all of it, which will cost you time and potentially leave you with holes in your data set.
  • The integration may take longer than you’d think. While some top Salesforce apps can be up and running with little downtime, integrating Cvent with your CRM can take some time. If you don’t have a significant IT team to handle the project, you may be spending weeks communicating with Cvent’s support team to ensure a smooth integration.

The best alternative to manually integrating a platform like Cvent with your Salesforce CRM is to look instead for a native Salesforce event management app.

Native apps are built as extensions of the Salesforce system, so there’s no integration required. From the minute you click “install,” your native app will be seamlessly connected to Salesforce—seriously!

What to know: To use Cvent, you’ll need to manually integrate it with your Salesforce system, which can be time-consuming and frustrating, especially if you don’t have a robust IT department at the ready.

Because Cvent is not a native Salesforce app, the Cvent Salesforce integration can require significant support, which Cvent's team doesn't always offer.

Cvent Salesforce Limitation #3: Cvent doesn’t offer enough support for Salesforce users.

Because Cvent was not built for Salesforce, it makes sense that the Cvent support team is not comprised of expert Salesforce developers or consultants.

While Cvent will be available to answer your questions, you should keep in mind that even with their help, the integration and implementation process will fall primarily on your team’s shoulders. That means your organization will need to have a plan in place for:

  • Transferring data. During the migration process, you’ll need to ensure no data is lost or damaged, that all fields line up in Cvent and Salesforce, and that you don’t inadvertently create duplicate profiles.
  • Configuring the platform. Since Cvent and Salesforce are both expansive platforms, you’ll have a number of options for how you’ll configure your data and each event. If you’re not familiar with making configurations to Salesforce, you may need the help of a consultant or developer.
  • Training your staff. Your team won’t become Cvent Salesforce experts overnight. Most likely, you’ll need to be trained on how to implement the integration and ensure your team understands how your event processes will work.

There are a number of online resources that you can use as supplementary help, but without dedicated support on hand, the Cvent Salesforce integration and implementation process may take more time than you’d like.

An event management app that was built for Salesforce will not only be easier to implement; it will also come with a support team that’s naturally more experienced dealing with questions that relate specifically to Salesforce.

What to know: Cvent works outside of Salesforce too, so the Cvent support team may not always be well-versed in the nuances of the Salesforce platform or provide timely, comprehensive guidance when it comes to implementation.

The Cvent Salesforce integration can require a lot of money and time from your organization.

Cvent Salesforce Limitation #4: The Cvent Salesforce integration is costly.

Ask any user and they’re likely to tell you: the Cvent Salesforce integration does not come cheap.

Of course, organizations who need powerful event management software to pull off their events should always be prepared to make an investment for the right features, but even so, Cvent falls to the higher end of the pricing spectrum.

You’ll have to request a custom price quote to find out exactly how much your organization needs to pay for the Cvent Salesforce integration. However, before you commit to your purchase, work with your staff and board to determine where event software fits into your budget and ask yourself questions such as:

  • Will we need to see the software before committing long-term? Some apps only charge based on event tickets, so you can at least explore the platform before you need to pay. If your vendor charges a flat fee, make sure to see a thorough demo before purchase.
  • Will the product allow as many events as we need? Some event management platforms are priced by the number of events you plan, so make sure your software can fit all the events you need. You should also consider how many tickets you can sell and if you can plan both free and priced events without paying extra.
  • Will we need to pay for upgrades? If you need more storage, more events, or more features, you may end up shelling out much more than you originally anticipated. Make sure to read all the fine print and make room in your budget for extra fees down the road.

Ultimately, when it comes to event software pricing, a good rule of thumb is that simpler is better. If you’re struggling to understand how much your software will cost you, your organization will almost definitely end up paying more than you want (or can afford).

While your organization might find that Cvent’s broad functionality is worth the cost, keep the potential complications in mind too. You may be able to find software with just as many features for a much more affordable price!

What to know: Cvent is an expensive software, so make sure you can afford all the up-front costs as well as any expenses you’ll encounter later on. If not, search for an event solution with a more budget-friendly pricing model!

With these considerations in mind, it’s up to your organization to decide if the Cvent Salesforce integration is the right call for you.

For more help navigating the Salesforce event management waters, check out these helpful resources:

  • Salesforce Event Management Guide. Learn everything you need to know about planning a show-stopping event in your Salesforce CRM by reading our ultimate guide.
  • Top Cvent Competitors. Now that you know Cvent might not be the best solution for your event management needs, read Double the Donation’s reviews of the best Cvent alternatives on the market.
  • Best Salesforce Features for Event Planning.  Did you know your Salesforce CRM is chock-full of built-in event management features? It’s true! Learn how to make the most of Salesforce to plan your events by reading this post.

Check out these Cvent limitations and alternatives!

The Eventbrite Salesforce integration is limited; read these 3 reasons why!

Eventbrite Salesforce Integration: 3 Crucial Considerations

Check out these Eventbrite alternatives!

Because it’s simple, user-friendly, and multi-functional, it’s no wonder why many organizations immediately turn to Eventbrite (and the Eventbrite Salesforce integration) for their event management needs.

But is it true that Eventbrite is the best Salesforce event planning solution out there, or is there more to the story that many organizations just aren’t aware of?

While Eventbrite is the go-to event planning platform for many organizations, there are a number of considerations that event planners—particularly those using Salesforce as their CRM—should know before they start planning their next event.

In this post, we’ll go over 3 of those considerations to help you make a more informed decision about whether or not the Eventbrite Salesforce app is the best choice for you:

  1. Eventbrite isn’t native to Salesforce.
  2. Eventbrite doesn’t cater to specific organizations.
  3. Eventbrite can’t meet complex event management needs.

Let’s examine these points in more depth.

Eventbrite Salesforce Limitation #1: Eventbrite isn't native to Salesforce, so you'll need to manually integrate the two platforms.

1. Eventbrite isn’t native to Salesforce.

The Problem with the Eventbrite Salesforce Integration

Eventbrite is a web-based event management platform that was built to work independently, not as a part of Salesforce. Because of that, it’s what’s considered a non-native Salesforce application.

You can still use Eventbrite with your Salesforce system, but there are a few things you should know about what it means to be non-native:

  • Non-native apps don’t run entirely within Salesforce. Native apps were built in Salesforce, so they function as an extension of your CRM. Non-native apps are totally separate platforms, so there’s no guarantee they’ll be working when Salesforce is, or that the third-party platform will be compatible with the rest of your Salesforce system.
  • Non-native apps require manual integration. You’ll have to go through a potentially complex integration process to transfer data from Eventbrite to Salesforce. There are dedicated apps to help integrate the two platforms, but be aware that those might come at an extra cost.
  • Non-native apps store data externally, which can hinder your security. Native apps adhere to the same data security standards that the rest of Salesforce does. Since third-party apps do not, you’ll need to take extra precautions when transferring data between the two platforms.

Plus, when you’re operating out of two separate systems, you’ll always run the risk of working with incomplete or inconsistent data—which isn’t very helpful when you’re creating an event strategy!

The Salesforce Event Solution

What’s the opposite of a non-native app? A native app, of course!

Native Salesforce applications were built to run exclusively within Salesforce, so there are no cumbersome integrations to keep you from effectively planning an outstanding event. 

Instead, all of your data will immediately (and consistently) be available in real time where you need it: your Salesforce CRM.

To learn more about the benefits of native apps, we recommend checking out this thorough post on the subject.

Eventbrite Salesforce Limitation #2: Eventbrite is too broad to provide insight into any particular kind of event.

2. Eventbrite doesn’t cater to specific organizations.

The Problem with the Eventbrite Salesforce Integration

Eventbrite is a broad platform designed to flexible enough for any individual or organization to use it easily. While that can be a good thing, it also means that Eventbrite offers little-to-no insight when it comes to planning your event.

If you’re looking for help with a particular type of event, you won’t get anything besides the basics. Whether you’re hosting a conference, fundraising gala, or family reunion, you’ll be utilizing the same functionality and will receive the same customer support.

That being the case, with Eventbrite on Salesfore, you won’t truly have access to the tools you need to:

  • Customize your registration page. Eventbrite makes it easy to add photos and your own color scheme to your event page, but the customization options beyond that are limited. To really capture guests’ attention, you need your registration page to be reflective of the event, with relevant fields and a unique, appealing look.
  • Provide flexible ticketing options. With Eventbrite, you can easily set up multiple ticket prices. However, you may find it difficult to sell group tickets, add merchandise or donations to ticket sales, or create personalized pricing options restricted to specific constituent segments.
  • Connect with speakers and sponsors. As a ticketing app, Eventbrite does a good job of helping you focus on your guests. That focus makes sense for some events, but for trade shows, conferences, or other events with many kinds of active participants, such as speakers and sponsors, Eventbrite leaves a major gap in the event management process.

And if you do run into problems attempting to configure Eventbrite to your event strategy, keep in mind that their customer service team likely won’t have the in-depth event management expertise to assist with your specific event.

The Salesforce Event Solution

If you’re planning events on a regular basis, you need an event management solution that responds to your strategy.

Before you commit to any event management platform, work with your organization to determine what you need from your event management software. 

If your organization is routinely planning similar events, look for a solution that was designed with that type of event in mind. For example, conference hosts will need a much more robust solution than a small office looking to schedule weekly team meetings more efficiently.

There may even be differences in the features that an event-specific software might offer. For example, let’s say you’re a nonprofit organization looking for technology to streamline the event fundraising process. While all solutions might offer event ticketing or registration tools, you may also need peer-to-peer fundraising functionality, online auction tools, or eCommerce features to sell merchandise.

Alternatively, if you’re an organization or business who plans all kinds of events, you’ll need something that’s both flexible and functional.

Take a look at how Fonteva Events enables event planners to create dynamic schedule items, each with their own category, permissions, capacity settings, and ticket types. This tool couldn’t be more perfect for an event host with a variety of needs.

With your Salesforce event management app, you should be able to build dynamic sessions with their own customized options.

Once you know what your event needs are, start checking out the top solutions for managing what’s most important to you!

Eventbrite Salesforce Limitation #3: Eventbrite was designed to be lightweight and simple, so it can't meet a vast array of event management needs.

3. Eventbrite can’t meet complex event management needs.

The Problem with the Eventbrite Salesforce Integration

Eventbrite was also designed to be simple as well as broad. Again, in many ways, that’s a definite pro for event planners, but in other ways, the simplicity leaves much to be desired for event managing teams who need a robust, capable platform.

If you need your event management software to carry the bulk of the weight during the event planning experience, Eventbrite likely isn’t the solution for you.

At its core, Eventbrite is a ticketing and registration platform, and it doesn’t have the power to help you manage other crucial aspects of your event, like:

  • Logistics. Within Eventbrite, you’ll have no way to manage venue or setup logistics, seating assignments, speaker content, or floor plans. In more comprehensive applications, you can collaborate with your team to manage all of those factors within the same platform, providing a more holistic view of your event.
  • Promotions. Marketing is one of the most important elements to consider as you plan your event, and with Eventbrite, you have very limited options for how you’ll get the word out. If you use Eventbrite as your main event management tool, you’ll probably also need to use other dedicated solutions to manage email marketing, direct mail, and your event website.
  • Attendee data. When you use a platform that’s seamlessly connected to Salesforce, you’ll have all your constituent data at your fingertips. With Eventbrite, you’ll have to integrate any registrant data you collect with your Salesforce CRM, which makes using that information to inform your event strategy much more difficult.

A lot goes into planning an event, and Eventbrite simply wasn’t built to handle every need your organization may have!

The Salesforce Event Solution

If you’re concerned that Eventbrite won’t be able to accommodate the full scope of your event, it’s time to start searching for a more multifaceted solution.

Especially for less experienced event planning teams, you may be concerned that comprehensive event management software will be difficult to use. Luckily, the right event management software won’t force you to sacrifice user-friendliness for a robust feature set!

For example, look at how Fonteva Events allows you to manage event information, ticketing, venues, promotions, speakers, and more all from one simple event builder tool.

You can use your Salesforce event management app's event builder to create a fully customized event experience.

When you find a Salesforce event management app with all of the features you need, you’ll have access to everything you need to plan a stellar event all in one platform!

Ready to start shopping for your ideal event management app? Check out these resources to find the perfect solution for your organization:

  • Top Eventbrite Alternatives. If you’re looking for software like Eventbrite, we’ve got the post for you! These Eventbrite competitors have all been reviewed and tested to ensure you find the best event planning solution sooner rather than later.
  • Top Cvent Competitors. Another popular event management tool, Cvent is well-known for being an end-to-end solution for large organizations. If that sounds like the right solution for you, check out Double the Donation’s list of event management options that are similar to Cvent—but even better!
  • Top Salesforce Partners for Planning Events. Double the Donation has compiled a list of all the top Salesforce event management solutions on the market. Before hitting the AppExchange, read this breakdown of the best software options for organizations like yours!

Learn more about the best Eventbrite alternatives!