Over the years there has been concern that virtual events would cannibalize in-person events. However, while the number of virtual events many organizations are hosting on a weekly, monthly, and annual basis has grown, in-person events have not disappeared. There are certain aspects of in-person events that will always function differently when attempted to be […]
Being part of a trade show as an exhibitor can turn out to be one of the best decisions you ever made for your brand. There is a lot you can not only share but also learn that will, in turn, lead to an increase in business sales. Renting a tent and some decors for […]
Hosting peer-to-peer campaigns and events is a great way to extend your fundraising reach. But, what do you do when your peer-to-peer (p2p) fundraising results need a boost? Here are seven quick and easy tips for improving your peer-to-peer fundraising campaigns and events: 1. Make your website easier to use. Go to the homepage […]
With more brands seeing the importance of email marketing in their overall business strategy, it’s no wonder that your target market’s inbox is already brimming with emails that are left unread, with links that are left unclicked. How do you stand out from the noise? Aside from boosting your efficiency with email marketing software, you […]
Planning a large-scale event can be daunting, especially for the inexperienced. But fundraising events are extremely important for a nonprofit’s success. Besides serving as a major source of revenue, fundraising events give you an opportunity to engage directly with your donors and form long-lasting relationships. Events are a great way to maintain member engagement, which […]
“Out with the old, in with the new.” I’m sure you’ve heard this phrase before as something that means replacing something old and clunky, like a ‘90s-era personal computer, with something new and shiny, like a sleek MacBook Pro. But new doesn’t always mean better. Case in point: Email. Email was one of the first […]
Planning an event is no easy task; even a well-planned event may fail to attract enough of an audience. Imagine an event where every logistical detail is perfect, but the event-space is half empty and your speaker is echoing around an unenthusiastic group of people. That’s the last thing you want to see as an […]
Last year was an epic one in the email marketing world, and the success may be attributed to an increased focus on best practices. According to Econsultancy, 80% of marketing professionals rated basic segmentation as their highest priority while 73% of marketers planned to optimize emails for mobile devices (a 9% increase from 2016). Furthermore, […]
Though a variety of types of businesses and organizations rely on Salesforce to manage all of their efforts, many don’t know how to fully take advantage of the CRM for an important part of their strategy: event management! If you think Salesforce won’t be any help during the event planning process, it’s time to think […]