With more brands seeing the importance of email marketing in their overall business strategy, it’s no wonder that your target market’s inbox is already brimming with emails that are left unread, with links that are left unclicked. How do you stand out from the noise? Aside from boosting your efficiency with email marketing software, you […]
Planning a large-scale event can be daunting, especially for the inexperienced. But fundraising events are extremely important for a nonprofit’s success. Besides serving as a major source of revenue, fundraising events give you an opportunity to engage directly with your donors and form long-lasting relationships. Events are a great way to maintain member engagement, which […]
“Out with the old, in with the new.” I’m sure you’ve heard this phrase before as something that means replacing something old and clunky, like a ‘90s-era personal computer, with something new and shiny, like a sleek MacBook Pro. But new doesn’t always mean better. Case in point: Email. Email was one of the first […]
Planning an event is no easy task; even a well-planned event may fail to attract enough of an audience. Imagine an event where every logistical detail is perfect, but the event-space is half empty and your speaker is echoing around an unenthusiastic group of people. That’s the last thing you want to see as an […]
Last year was an epic one in the email marketing world, and the success may be attributed to an increased focus on best practices. According to Econsultancy, 80% of marketing professionals rated basic segmentation as their highest priority while 73% of marketers planned to optimize emails for mobile devices (a 9% increase from 2016). Furthermore, […]
Though a variety of types of businesses and organizations rely on Salesforce to manage all of their efforts, many don’t know how to fully take advantage of the CRM for an important part of their strategy: event management! If you think Salesforce won’t be any help during the event planning process, it’s time to think […]
You might not know it, but your Salesforce CRM can be an impactful part of your event management strategy. Salesforce is rich with features that can enhance and simplify the event planning experience, and with the right apps in tow, you can tackle all aspects of event management in one place—your CRM! For those who […]
An end-to-end event management solution, Cvent is a popular software choice for organizations who need a heavy-duty tool to help streamline the event planning process. While you might be familiar with Cvent as one of the top event planning solutions to integrate with your Salesforce CRM, there are actually a number of limitations to the […]