Entries by jfabbri

5 Essential Steps for Planning Your Fundraising Event

Planning a large-scale event can be daunting, especially for the inexperienced. But fundraising events are extremely important for a nonprofit’s success. Besides serving as a major source of revenue, fundraising events give you an opportunity to engage directly with your donors and form long-lasting relationships. Events are a great way to maintain member engagement, which […]

How to Generate Profit from Your Email Newsletter

“Out with the old, in with the new.” I’m sure you’ve heard this phrase before as something that means replacing something old and clunky, like a ‘90s-era personal computer, with something new and shiny, like a sleek MacBook Pro. But new doesn’t always mean better. Case in point: Email. Email was one of the first […]

12 Practical Ways to Double Your Event Attendance

Planning an event is no easy task; even a well-planned event may fail to attract enough of an audience. Imagine an event where every logistical detail is perfect, but the event-space is half empty and your speaker is echoing around an unenthusiastic group of people. That’s the last thing you want to see as an […]

2018 Email Marketing Predictions

Last year was an epic one in the email marketing world, and the success may be attributed to an increased focus on best practices. According to Econsultancy, 80% of marketing professionals rated basic segmentation as their highest priority while 73% of marketers planned to optimize emails for mobile devices (a 9% increase from 2016). Furthermore, […]