Entries by jfabbri

2018 Email Marketing Predictions

Last year was an epic one in the email marketing world, and the success may be attributed to an increased focus on best practices. According to Econsultancy, 80% of marketing professionals rated basic segmentation as their highest priority while 73% of marketers planned to optimize emails for mobile devices (a 9% increase from 2016). Furthermore, […]

Cvent Limitations with Salesforce (Plus Solutions!)

An end-to-end event management solution, Cvent is a popular software choice for organizations who need a heavy-duty tool to help streamline the event planning process. While you might be familiar with Cvent as one of the top event planning solutions to integrate with your Salesforce CRM, there are actually a number of limitations to the […]

Eventbrite Salesforce Integration: 3 Crucial Considerations

Because it’s simple, user-friendly, and multi-functional, it’s no wonder why many organizations immediately turn to Eventbrite (and the Eventbrite Salesforce integration) for their event management needs. But is it true that Eventbrite is the best Salesforce event planning solution out there, or is there more to the story that many organizations just aren’t aware of? […]

Salesforce Event Planning: 7 Key Steps for Success

For Salesforce users, your database is likely the hub of most of your daily activities. Between tracking data, running reports, and managing communications, it often seems like your Salesforce system can do it all. But did you know that Salesforce can also be used to plan successful, engaging events?  It’s true! With the right software and a little […]